sharepoint london evolution conference presentation

© 2013 Webtrends, All Rights Reserved.

Measuring Success

Compelling insights and dashboards for SharePoint

Steve Overton – Senior Solutions Engineer

© 2013 WEBTRENDS INC. 2

Measuring the Social Enterprise

• The benefits

• The challenge

• A practical solution

• A framework for continual improvement


Measuring Success – Not a new challenge

“If you cannot measure it, you cannot improve it.”

- Lord Kelvin

“Not everything important can be measured, and not everything that can be measured is important”

- Einstein

© 2013 Webtrends, All Rights Reserved. |4

Why are We Here Today

Organizations with high levels of employee engagement outperform the

earnings of peers by 57%

Source: Gartner Research, Reach Peak Performance Through Employee Engagement, Otter 2012


» 18K employees

» 450 trained SharePoint leaders

» Measure intranet and employee email newsletters

» Measurement Strategy:• Downloads, Uploads, Edits

• PDFs, Powerpoints, Video

• Measure engagement, top downloads, visits and location

• Experiment with content types & placement

• Added more video, contests & interactive forums

162% Increase in Unique Visitors

Business Results - Siemens


How Do I Drive Engagement?


The 5 C’s of Engagement

Create

Connect

Consume

Contribute

Collaborate


Metrics

A Framework for Measurement

TargetsObjectives

Goals


A Framework for Measurement

Organizational Goal

Highly Engaged

Organization

Metrics

Socialize Expertise

Increase Productivity

ImproveEmployee

Satisfaction

Build a Knowledge

Base

IncreaseCollaboration

DiscussionsCreated

ContentRatings

SuccessfulSearchResults

AnswersProvided

IdeasGenerated

Speed to Market

IdentifyInfluencers

CompleteProfiles

CustomerSat

Win Rate

UserAdoption

Usability

Demographics

Content Contribution

X-TeamInteraction

Decrease inemail

Unique Participants

Objectives


Getting Started with the Basics

• Unique users• Department, Manager, LocationAdoption

• Content utilization• Lists & web partsConsumption

• Content creation• Power usersContribution


A Microsoft Preferred Solution:

» Analytics, Segmentation, Testing & Optimization

» Quick time to value

» Compatible with any SharePoint initiative

» Extensibility beyond SharePoint

» Developed by Webtrends in cooperation with Microsoft for optimum interoperability

Webtrends for SharePoint

"Webtrends has built an integrated analytics and optimization solution for our growing SharePoint community to help our customers get the most from SharePoint 2010,“

"Many SharePoint customers worldwide are Webtrends customers. We expect that this alliance will help drive business results for SharePoint 2010 customers across the globe.”

Jared SpataroWW Director of SharePoint

Product Marketing, Microsoft#WTsharepoint


Multi-Channel Measurement in Webtrends


Webtrends for SharePoint Activation

#WTsharepoint


SharePoint Intranet Reporting

Standard Insights» Pages

» Visits & Sessions

» Content

» Onsite search

SharePoint-specific Insights» Web Parts

» Breadcrumbs

» User Reporting

» Onsite Search

» Document Actions

» Announcements & Promos

Extensible to Social Actions


Heatmaps

Support for Community Sites

Enhanced Support for Office 365

Automated List Tracking» Reply to List Item» View List Item» Edit List Item» New List Item

More Details on Users:» Department» Title» Office» Manager» Domain» Location

New for SharePoint 2013


Active Directory valuesVariable Meta DataWT.shp_mgr Manager nameWT.shp_dept Department nameWT.shp_title Job titleWT.shp_office Office locationWT.shp_login Login nameWT.shp_first First nameWT.shp_about User profile informationWT.shp_resp Responsibility informationWT.shp_cell Cell phone numberWT.shp_fax Fax numberWT.shp_home Home phoneWT.shp_asst Assistant informationWT.shp_pastprojs Past projects informationWT.shp_skills Skills informationWT.shp_school School informationWT.shp_bday Birthday dateWT.shp_int Interests informationWT.shp_workemail Work email address


Social Enterprise Integrations

Organizational GoalHighly

Engaged Organization

Metrics

Socialize Expertise


ImproveEmployee

Satisfaction

Build a Knowledge

Base


DiscussionsCreated

ContentRatings


AnswersProvided

IdeasGenerated

Speed to Market

IdentifyInfluencers

CompleteProfiles

CustomerSat

Win Rate

UserAdoption

Usability

Demographics


X-TeamInteraction

Decrease inemail

Unique Participants

Objectives


Integrate External Data in Analytics Report


Export Data using REST API


Demo


Demo

Organizational Goal

Highly Engaged

Organization

Metrics

Socialize Expertise


ImproveEmployee

Satisfaction

Build a Knowledge

Base


DiscussionsCreated

ContentRatings


AnswersProvided

IdeasGenerated

Speed to Market

IdentifyInfluencers

CompleteProfiles

CustomerSat

Win Rate

UserAdoption

Usability

Demographics


X-TeamInteraction

Decrease inemail

Unique Participants

Objectives


Dashboard Creation

http://generator.webtrends.com


Discussions Created : User


Identify Influencers


If you’re not testing, you’re guessing

Measuring Success – Continual Improvement


» For more information please contact [email protected] or [email protected]

» Learn more about Webtrends for SharePoint visit: http://sharepoint.webtrends.com

Thank you for your time

mailto:[email protected]


Thank You

[email protected]

sharepoint london evolution conference presentation

Technology

office office

sharepoint activation

sharepoint customersworldwide

list item view list

video measure engagement

social actions

automated list tracking

content types placement