MOHAMMAD SARIF Contact: 0097150-8840188 E-Mail: shariefaalmir@gmail.com

S E N I O R L E V E L P R O F E S S I O N A L S A L E S & M A R K E T I N G | B U S I N E S S D E V E L O P M E N T

Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative

marketing concepts & strategies

Industry Preference: Food & Beverages Location Preference: UAE

P R O F I L E S U M M A R Y

A competent professional with 19.5 years of experience in: Sales & Marketing Business Development Budgeting Channel Management New Market Development Reporting & Documentation Product Promotions Client Relationship Management People Management Remaining on the cutting-edge, driving new business through key accounts and establishing strategic partnerships & dealer

relationships to increase channel revenue Holds the merit of working with esteemed clients like Carrefour, Lulu, Safeer, Manama, Choitrams & Al Maya Played a key role in establishing business in tough terrains of Northern Emirates Expertise in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business

relationships and building an extensive client base Proven track record of meeting the assigned targets, streamlining workflow and enhancing productivity Consistent success in maximizing corporate performance, driving growth, generating revenues, capturing market share and

enhancing the value in markets Resourceful in cementing healthy relationship with the clients for generating business and leading workforce towards

accomplishing business & corporate goals Team-based management style coupled with the zeal to drive visions into reality

A R E A S O F E X P E R T I S E Maintaining and managing existing accounts to ensure business sustainability; forecasting sales targets and executing them in a

given time frame, thus enhancing business growth Developing and appointing new business partners to expand product reach in the market and working in close interaction with

the dealers & distributors to assist them in promoting the product Creating & sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst

team members Acquiring & developing new clients and negotiating with them for securing profitable business

Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines & service quality norms

Monitoring, recruiting, training & motivating the manpower and ensuring quality deliverables in the market Providing direction, motivation & training to the team members for ensuring optimum performance and enhancing professional

& soft skills

O R G A N I S A T I O N A L E X P E R I E N C E Feb’15 – till date Hassani Trading Company, Dubai UAE as Sales Manager Role: Involved in all the sales & marketing activities of the organization Leading Sales Team and helping them in achieving the targets Conducting the competitor analysis by keeping abreast of market trends and

competitors’ moves to achieve market share metrics; evolving market segmentation & penetration strategies to achieve targets

Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share

Enhancing entrepreneurial skill of the distributors by providing them technical knowledge Directing and overseeing the company marketing function to identify and develop new

customers for products and services Conceptualizing and executing sales promotion schemes to increase the brand visibility Streamlining business operations, invigorating businesses, heightening productivity and

enhancing internal controls Leading business planning and performance management of channel partners, including development and execution of joint sales

plans, local area marketing, staff coaching, recruitment and hosting constructive meetings Directing the coaching and development of channel partners; guided them in achieving positive results using value-based selling Providing pre-sales support to partners for customer visits and presentations; building capacity for channel partners on company

products Highlights: Delivered 20% YOY growth and 15% sales target for FY within the assigned geographical zone Trained channel partner staff of 25 for Kellogg’s, Nandoos, Frenchi’s, Crespo, Smukers, Safa and Al Khaleejia products; developed

channel-wide demand generation programs and tracked results Distinction of achieving the set targets of AED 10 Million every month by planning / executing 15 strategies Demonstrated excellence in establishing business in tough terrains of Sharjah and Northern Emirates Played a key role in implementing new processes and ideas for sales that helped in increasing the growth from 15% to 20% Received an appreciation letter from GM (Manager / Client) for best display, best achievement and best contribution Took 3 measures to counter competition Apr’14 – Jan’15 Choco Land Intl Gen Trading LLC, Dubai as Sales & Marketing Manager Role: Handled all the activities of the Purchase Department Coordinated with the suppliers for negotiating the price and promoting the products Feb’09 – Apr’14 Aal Mir Trading Co. LLC, Dubai Clients Handled: Carrefour, Lulu, Safeer, Manama, Choitrams, Al Maya Growth Path / Assignments Handled: Dec’99 - Jun’00 Gas Station Van Operations Manager Jul’00 - Apr’14 Key Account Manager Role: Managed the distribution of leading food and non-food brands to top retail and wholesale chains across UAE Involved in planning and implementing promotional activities for food and non-food sectors

Handled a team of 15 members including sales executives, merchandisers, assistants & trainees and helped them in achieving the targets within the defined timeline

Prepared documents of new product launches, promotion activities, collections, etc. Highlights: Holds the merit of working across different markets in Dubai, Sharjah and Northern Emirates Merit of achieving the set targets of AED 08 Millions every month by planning / executing 30 strategy for brands Like Ulker,

Perfetti, Arcor, Orion, Nestle, Namakin, Bahar, Lotte, Solen and Lamilutti

P R E V I O U S E X P E R I E N C E Feb’99 – Dec’09 Aal Mir Trading Co. LLC, Dubai

Growth Path / Assignments Handled:

Feb’99 - Dec’02 Sales Executive – Traditional Jan’02 - Dec’05 Sales Executive – Retail Jan’05 - Dec’09 Sales Supervisor – Retail Oct’96 - Feb’99 Ragib General Trading Co. LLC, Dubai as Shop Manager Nov’95 - Oct’96 Al Manaser Travel and Tourism, Dubai as Sales Executive

T R A I N I N G A T T E N D E D Attended training on ‘Sales and Business Development’ at Spearhead Training Course , Dubai

A C A D E M I C D E T A I L S B.Com. from University of Calicut in 1994 Other Course: Diploma in Computer Application from IDEAL Computer Institute, Mangalore in 1994

I T S K I L L S MS Word, Excel, PowerPoint and Outlook

P E R S O N A L D E T A I L S Date of Birth: 2nd May 1974 Permanent Address: Bedira House, Tippu Nagar, Po Vidya Nagar, Kasaragod Present Address: PO Box No. 238262, Dubai, UAE Nationality: Indian Marital Status: Married Languages Known: English, Arabic, Hindi & Malayalam No. of Dependents: 3 Visa Status: Employment-Transferable Passport Details: L3486262 (Issued at Dubai. Valid up to 10/06/2023) Driving License Details: Valid UAE Light Vehicle Driving Licence (Issued at Dubai. Valid up to 28/12/2021)