shen yun 2013
DESCRIPTION
Campus Circle's efforts promoting the Shen Yun 2013 in Southern California.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Shen Yun 2013 Print, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Social Media and dedicated emailing were
all utilized for this event. • Campus Circle Advertising for the event appeared in Campus Circle, a free alternative newspaper
in Los Angeles.
Shen Yun 2013 Campaign Recap
Banner Advertising - 468K impressions, 370 clicks • Movie Trailer – 235 Pg Views Dedicated Email – 26.1K - 2,391 opens – 96 Clicks
Social Media – Posts to Facebook (6,255 likes), Twitter (2,838 followers) Online Editorial – 500 Page Views • Calendar Page Views - 306
Newsletter Banner Ad – 6 wks, 26.1K+ emails, Opens – 2,770, Clicks – 82
Total Page Views – 6,202 Total Clicks – 548 Campaign Duration – 30 Days
Print Ad #1 – Campus Circle 30,000 Circulation • 90,000 Readership
Print Ad #2 – Campus Circle 30,000 Circulation • 90,000 Readership
Print Calendar – 1/17 Issue 30,000 Circulation • 90,000 Readership
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 468K. Clicks – 370.
Dedicated Email
Emails – 26.1K Opens – 2,391
Shen Yun Clicks – 96 Newsletter – 1X
Campus Circle
Newsletter
Emails – 26.1K Opens – 2,770
Newsletter – 6X Total Shen Yun
Clicks – 82
Calendar Page
Page Views – 306 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Shen Yun Landing
Page
Page Views – 500 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Shen Yun Trailer Page
Page Views – 224 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Twitter – 2,838
Facebook – 6,255 sample posts