shop.org 2014 - "not your slightly older cousin's ebay"

Not Your Slightly Older Cousin’s eBay

Use eBay’s Advancements to Your Advantage

September 30th, 2014

What We’ll Cover1. The eBay Opportunity2. Changing Perceptions3. Levers for Success4. Best, First Moves Before the

Holidays

Introductions

Paul ConnorsDirector of Product & Strategy

Mahonri MadrigalSenior Consultant

The eBay Opportunity

Source: eBay 2013 Annual Report Letter to Shareholders

2003 2008 2013 $-

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

$16.0

$18.0

eBay Revenue (in billions)


Source: eBay 2013 Annual Report

GMV Involving Mobile Touch Point GMV Not Involving Mobile Touch Point0%

10%

20%

30%

40%

50%

60%

70%

2013 Gross Merchandise Value and Mobile


Source: eBay Q2 2014 Quarterly Results

ECV Involving Cross-Border ECV Not Involving Cross-Border0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Q2 2014 Cross-Border Trade


• Continued Overall Growth

• Increasing Influence of Mobile

• Significant Contribution by Cross-Border Sales

Changing Perceptions

Versus

Changing Perceptions

eBay Levers for Success

• Global Shipping Program

• Fast ‘N Free Shipping

• Promotions Manager

• Mobile Optimization

• Daily Deals*

• Strikethrough Pricing*


• Identify eligible products within your eBay assortment• Flag the Global Shipping indicator for those items in

your product feed to eBay• Opt in for the eBay Global Shipping Program on My

eBay• Confirm your shipping exclusions in My eBay• Your fulfillment remains a domestic transaction to

eBay’s Global Shipping Consolidation Center in Kentucky


Global Shipping Overall0

2000

4000

6000

8000

10000

12000

14000

16000

Orders

Global Shipping Overall $-

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

$600,000.00

$700,000.00

$800,000.00

$900,000.00

$1,000,000.00

Order Value

Source: Mercent Retail


• The listing offers free shipping• Both the buyer and the seller are in the US• There is a high probability that the item will

be delivered within 4 business days or less• eBay estimates the sales lift for having the

Fast ‘N Free badge in search results and product listings at up to 11%


eBay Promotions

Manager

• Managed through the My eBay interface• Four types of promotions; Order Discount,

Codeless Coupon, Sale Event, Accessory Discount


1.3% More Items Sold




• Quality images• Avoid heavy, detailed product listing

templates• Any product listing template should be simple

and vertically oriented• Reconsider investing in a personalized

storefront

Mobile Optimization


• Maintain a high positive feedback rating • Follow eBay's rules and policies• Keep your account in good standing• Sell items consistently and steadily• Maintain a high score in all Detailed Seller Ratings

(DSR)• Maintain a low amount of "Protection" or "Resolution"

cases• Inform your eBay account manager that you want to

be featured in Daily Deals


Deal

Deal

Deal

Deal

Source: Mercent Retail


• Unlike other marketplaces, eBay must enable strikethrough pricing on your account

• You need to send a sale price lower than the original price

• Creates additional visibility for your listing in search results and on the product page

Strikethrough Pricing

Best, First Moves

• Review eBay product listing feedback as to:• Items eligible for Global Shipping• Recommended title or price adjustments

• Opt in to eBay Global Shipping and flag products to include in the program

• Review your shipping latency and settings for Fast ‘N Free Shipping eligibility

• Check Out Promotions Manager for compelling, cross-assortment deals

• Review product offer pages for mobile optimization

What We’ve Covered1. eBay is a Growth Opportunity2. eBay is More Mobile-Oriented3. eBay is a Simple Cross-Border

Solution4. Multiple Levers Exist for eBay

Lift5. Prepare Now, Before the

Holidays

Contact Us

[email protected]