short description of the setup of the dissemination...

OSCCAR:

FUTURE OCCUPANT SAFETY FOR CRASHES IN CARS

OSCCAR has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement

No 768947.

Short description of the setup of the dissemination tools

Document Type Deliverable

Document Number D6.1

Primary Author(s) Manuela Klocker | VIF

Document Version / Status 1.0 | Final

Distribution Level

PU (public)

Project Acronym

OSCCAR

Project Title FUTURE OCCUPANT SAFETY FOR CRASHES IN CARS

Project Website www.OSCCARproject.eu

Project Coordinator Werner Leitgeb | VIF | [email protected]

Grant Agreement Number 768947

Date of latest version of

Annex I against which the

assessment will be made

2019-01-25

http://www.scottproject.eu/

mailto:[email protected]

Short description of the setup of dissemination tools OSCCAR

PU (public) | 1.0 | Final | 20

CONTRIBUTORS

Name Organization Name Organization

Manuela Klocker VIF

Werner Leitgeb VIF

FORMAL REVIEWERS

Name Organization Date

Lisa-Marie Schicker VIF 2018-12-03

DOCUMENT HISTORY

Revision Date Author / Organization Description

0.1 2018-10-31 Manuela Klocker / VIF Initial draft

0.2 2018-11-02 Manuela Klocker / VIF Content added

0.3 2018-11-08 Manuela Klocker / VIF Updates

0.4 2018-12-03 Manuela Klocker / VIF Updates

1.0 2018-12-05 Manuela Klocker / VIF Update and final version after external

Review



TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 5

2 OBJECTIVES 6

3 OSCCAR CORPORATE DESIGN & DISSEMINATION MATERIAL 8

3.1 Corporate Design 8

3.1.1 Project Logo 8

3.1.2 General Templates 8

3.2 Marketing Basics 11

3.2.1 General Presentation for external communication 11

3.2.2 OSCCAR Leaflet 12

3.2.3 OSCCAR Poster 13

3.2.4 OSCCAR Press Release 15

3.3 OSCCAR Website 16

3.3.1 Objectives 16

3.3.2 Target audience 17

3.3.3 Responsibilities and Updates 18

3.3.4 Partner Websites 18

3.4 Social Media 18

3.5 Newsletter 18

4 CONCLUSIONS 19

5 REFERENCES 20



LIST OF FIGURES

Figure 1 OSCCAR Logo .................................................................................................................. 8

Figure 2 OSCCAR General Templates ........................................................................................... 9

Figure 3 OSCCAR PowerPoint Master – Example Sheet ................................................................ 9

Figure 4 OSCCAR Deliverable Template ...................................................................................... 10

Figure 5 OSCCAR Meeting Minutes Template .............................................................................. 11

Figure 6 General Presentation for external communication ........................................................... 12

Figure 7 OSCCAR Leaflet ............................................................................................................. 13

Figure 8 OSCCAR Poster ............................................................................................................. 14

Figure 9 OSCCAR Press Release ................................................................................................ 16

Figure 10 OSCCAR Website (Home) ............................................................................................ 17

LIST OF TABLES

Table 1 Upcoming Deliverables related to Dissemination and Exploitation Activities ..................... 19

Executive Summary OSCCAR


1 EXECUTIVE SUMMARY

This document provides a short description of the OSCCAR dissemination tools setup so far. While

practically each work package (WP) in OSCCAR will have its dedicated dissemination activities,

there is a central WP (WP6) defined in the project which deals with managing and coordinating

these activities project-wide. In Subtask 6.1.1 “Dissemination tools and materials” the setup of

dissemination tools is located.

The aim of this task is to support dissemination and communication activities to increase the

visibility and support the impact generation of the OSCCAR project and ist project results. This

includes the establishment of a project “corporate” identity with project website and supporting

dissemination material.

To optimally support and perform dissemination and communication activities, professionally

crafted materials have been developed. The project marketing basics (Logo, Templates, Leaflet,

etc.) as well as a website were established and are maintained in order to inform the public about

the project.

Keywords: Dissemination Tools, Corporate Design, Templates, Website

Objectives OSCCAR


2 OBJECTIVES

The main goal of this deliverable is to create a sound basis for further dissemination and

exploitation activities. The deliverable is created withing WP6, Subtask 6.1.1 “Dissemination tools

and materials”. The objective of this task is to plan the dissemination and communication activities

to provide the necessary material and support to perform the activities. This includes (1) the

establishment of a project “corporate” identy with project website and supporting dissemination

material and (2) the planning of dissemination activities towards target groups identified.

The project activities, results and deliverables shall be widely disseminated on national and European level to the following audiences:

• Specific “external audiences” such as relevant target groups / institutions / organizations,

other projects, as well as individuals.

• Wider “external audiences” such as ‘the community’ or the broad public, and

• the “internal audience”, i.e. all partners of the OSCCAR partner consortium.

The identified stakeholders are:

• OSCCAR project partners

• Other related EU projects

• Scientific/Academic Community

• Researchers / Experts

• Students (PhD or Master Thesis)

• Industry & Business Associations

• Civil Society

• General Public

• Media (regional, national and international)

• Policy Makers

• Investors

• Customers

• Public authorities involved (National Funding Authorities, Horizon 2020,…)

• European Union / European Comission

• Others

Important stakeholders, who are able to take the role of opinion makers / leaders as well as a

catalysts, may serve as “multipliers” regarding the efficient and effective dissemination of /

spreading information on activities, results and deliverables.

For OSCCAR such multipliers may be in particular:

• Representatives from industry & business associations, academic communities, and other

interest groups

• Researchers / experts from the field of policy, science and industry

Objectives OSCCAR


• Other related EU projects & project participants

• High-level officials from the EU

• Public authorities involved (incl. National Funding Authorities)

• Regional, national and international media

• OSCCAR partner consortium

A more elaborated and detailed description will be provided in D6.2 Dissemination Plan and the

execution of dissemination activities .

The dissemination activities include but are not limited to:

• Set-up and maintenance of project website to communicate towards the external audience

• A press release at the beginning of the project

• Newsletter at each innovation cycle to be spread within the networks of the participants, at

least every 9 months

• Participation in and co-organisation of (scientific and industrial) conferences including

special workshops, tutorials or industry days where feasible

• Clustering and liaising with other relevant RDI projects and other initiatives at European

and international context [1]

The objective of all communication measures and dissemination and exploitation activities during

the project is to ensure wide visibility of the project. All partners shall be given a well-founded set of

tools to promote their activities in a OSCCAR style embedded environment.

A detailed definition of the target audiences and the corresponding objectives will be given in

deliverable D6.2 Dissemination plan, due in month 9 [2].

OSCCAR Corporate Design & Dissemination Material OSCCAR


3 OSCCAR CORPORATE DESIGN & DISSEMINATION MATERIAL

3.1 Corporate Design

The OSCCAR Corporate Design was developed at the beginning of the project for internal

communication as well as for external audiences and stakeholders. The goal was to establish and

transport a joint image of OSCCAR project and to ensure uniform appearance to the external

community on all levels (regional, national, European, international). It aims to give a clear,

homogeneous and appealing image to the project in all its communication and disseminations

activities.

3.1.1 Project Logo

The logo of the project (Figure 1) is shown at the front of each document. It is used throuthout the

project and is available for all partners on Projectplace [3] and the Website [4].

Figure 1 OSCCAR Logo

3.1.2 General Templates

All templates provided have the typical OSCCAR look. They are developed for internal and

external use and meet the Europen Union’s standardized templates for documents. They are

available for all project partners on Projectplace, see Figure 2.

In this section all general templates are listed and will briefly be described.



Figure 2 OSCCAR General Templates

3.1.2.1 PowerPoint Master

For internal and external presentations a PowerPoint Master (Figure 3) has been developed. The

template can be found on Projectplace [7].

Figure 3 OSCCAR PowerPoint Master – Example Sheet

3.1.2.2 Deliverable Template

For all deliverables, whether they are public or confidential a general template has been created

(Figure 4) and is available on Projectplace [8].



Figure 4 OSCCAR Deliverable Template

The according document style is defined in the OSCCAR Project Handbook [5]. The handbook

also describes “Rules for Dissemination and Exploitation” in more detail (in chapter 8 [5]), which

are consistent with the rules defined in the project Consortium Agreement .



3.1.2.3 Meeting Minutes Template

This template (Figure 5) has been created in order to meet the requirements for the internal

documentation process. It includes sections for general meeting information, partners present,

agenda, notes, decisions/conclusions and defined tasks. It is available on Projectplace [9]. Main

objective of the meeting minutes is documenting discussions, tasks and decisions and the

corresponding person responsible.

Figure 5 OSCCAR Meeting Minutes Template

3.2 Marketing Basics

Marketing basics support all communication activities via different communication channels. This

ensures that all communication tools transport a coherent image. A set of basic marketing tools

has already been developed. The main goal of these marketing basics is to communicate the key

information of the project relevant during the whole project and beyond. All marketing basics are

available on Projectplace. Every partner can download and print them and use the layout for

specific communication activities such as conferences, events, publications, etc.

3.2.1 General Presentation for external communication

In order to provea homogeneous image of the project to the external stakeholders, a standard

presentation of the project has been prepared (Figure 6). The presentation shows the OSCCAR

objectives, consortium, main activities and main expected results. It provides the link to the project

website and information to contact the projects coordinator. The presentation will be updated

regularly to reflect the achieved results. It is available on Projectplace [10] and on the Website [4].



Figure 6 General Presentation for external communication

3.2.2 OSCCAR Leaflet

The OSCCAR Leaflet (Figure 7) has been created at the beginning of the project to give a project

overview for all external and internal stakeholders. As it represents mainly general overview

information about the project it will be up to date during the whole project cycle and can be used

e.g. as giveaway at conferences and events. A printed version is available and 300 prints are

available to distribute it at conferences and other events.

The OSCCAR Leaflet is accessible for every partner through Projectplace [11] and also for the

public on the website [4]. That ensures that all partners can produce if for their own use.



Figure 7 OSCCAR Leaflet

3.2.3 OSCCAR Poster

The OSCCAR Poster (Figure 8) serves as an eye chatcher during conferences, workshops and

events. It provides general information about the project and is available on Projectplace [12] for

downloading and printing for all partners.



Figure 8 OSCCAR Poster



3.2.4 OSCCAR Press Release

The OSCCAR Press Release (Figure 9) was created at the start of the project. It acted as

information and teaser for journalists to raise awareness of the project already at its start. It can

also be used from the project members as template for their own press release. The press release

provides basic facts about the project. It was sent to selected journalists and relevant media

representatives. As for all other applications, all partners have access to the corresponding data on

Projectplace [13] and it is also available for the public on the OSCCAR website [4].



Figure 9 OSCCAR Press Release

3.3 OSCCAR Website

The Website [4] (Figure 10) has been set up under the address www.osccarproject.eu and is

hosted by VIRTUAL VEHICLE Research Center (VIF). The site itself is fully public and accessible

by everyone.

The website is intended to provide information to both the project partners and the public. It gives

an introductory overview to OSCCAR for interested parties and makes public deliverables and

publications available. It also provides updates on recent events and news and presents also low-

barrier introductions into project objectives, activities, partners and contact. Additional sections

present the key outcomes and results of OSCCAR (publications, public deliverables).

The project objectives, state and results and especially contact addresses need to be easily find-

able on the internet and are provided on the website. The project website went online in July 2018.

3.3.1 Objectives

The website has been designed for both an external audience and the project partners. It aims at

fostering communication and spreading information on the project and its progress featuring many

and various aspects of the project and the work performed: It provides information on the status

and progress of the project, as well as specific activities and events, gives insight into the research

work and presents important achievements.

In order to fulfil its goal, the OSCCAR website must be designed and continuously maintained with

search-engine optimization (SEO) in mind.

http://www.osccarproject.eu/



Figure 10 OSCCAR Website (Home)

3.3.2 Target audience

The website information architecture aims at reaching an audience as wide as possible, including

• Experts in industry and academia interested in using or referring to OSCCARS’ results

• Research and education organisation interested in the body of knowledge resulting from

OSCCAR

• OSCCAR project partners

• Governmental organisations, NGO etc. looking for related expertise

• Other related EU project participants

• General public interested in the state of the art and ongoing research

• Multipliers



3.3.3 Responsibilities and Updates

The project coordination team from VIF is responsible for editing and for carrying out website

updates on a regular basis. In particular, VIF has to care about regular maintenance of the website

including timely uploading of project results, papers published, deliverables released or news items

to be reported.

Before going online all OSCCAR partners were given the opportunity to provide feedback and

make changes, additions etc. to the content. The project partners do not have the possibility to

make any direct changes on the website but can propose modifications to the project coordination

team.

3.3.4 Partner Websites

All partners in the project are encouraged to use their own company websites to link and promote

OSCCAR project. Ideally, links to OSSCAR project website will be made from most of the partner

websites, and partners’ marketing departments are encouraged to make good use of it.

3.4 Social Media

Social Media channels are planned for OSCCAR project. At the moment the discussion about

which channels will be used to share the project results and highlights of OSCCAR project is

ongoing. The implementation of Social Media is planned for January 2019. A detailed description

about Social Media channels within OSCCAR project can be found in D6.2 [2].

3.5 Newsletter

Newsletters are planned at each innovation cycle to be spread within the networks of the

participant, at least every 9 months. The newsletter will be published on the project website and

will be used for other major external dissemination events. Content will be provided by all partners.

Conclusions OSCCAR


4 CONCLUSIONS

The OSCCAR dissemination tools and as well as the website were established in order to inform

the target audience, interested parties and the public about the project. By developing a

professional joint image, a sound basis for further dissemination and exploitation activities has

been set already in the beginning of OSCCAR project. Furhter steps will built upon this basis and

will use the corporate design elements presented in this deliverable. They will be described in the

upcoming deliverables as shown in Table 1.

Deliverable

Number

Deliverable

Title

WP

Number

Lead

beneficiary

Typr Dissemination

level

Due

date

D6.2 Dissemination

Plan

WP6 VIF Report Public 9

D6.3 Draft

Exploitation

Plan


D6.5 Final

Exploitation

Plan including

the execution

of the

dissemination

activities

throughout

the project


Table 1 Upcoming Deliverables related to Dissemination and Exploitation Activities

A first evaluation of work as well as the detailed planning of dissemination and communication

activities within OSCCAR project will be reported in deliverable D6.2 Dissemination plan .

References OSCCAR


5 REFERENCES

[1] Grant Agreement Number 768947 - OSCCAR, 2018-04-30

[2] OSCCAR Deliverable,[2] “D6.2 Dissemination plan”, due M9

[3] OSCCAR Logo: https://service.projectplace.com/pp/pp.cgi/r515454363 (last accessed:

November 2018)

[4] OSCCAR Website: www.osccarproject.eu (last accessed: November 2018)

[5] OSCCAR Project Handbook, D7.1 „Project Handbook“, v1.0, 2018-07-18

[6] Consortium Agreement OSCCAR - Future Occupant Safety for Crashes in Cars, H2020-MG-

3.2-2017_768947, 2018-05-30

[7] OSCCAR PowerPoint Master: https://service.projectplace.com/pp/pp.cgi/r1550490142 (last

accessed: November 2018)

[8] OSCCAR Deliverable Template: https://service.projectplace.com/pp/pp.cgi/r1550528408

(last accessed: November 2018)

[9] OSCCAR Meeting Minutes Template:

https://service.projectplace.com/pp/pp.cgi/r1550474333 (last accessed: November 2018)

[10] OSCCAR General Presentation for external communication:

https://service.projectplace.com/pp/pp.cgi/r472909273 (last accessed: November 2018)

[11] OSCCAR Leaflet: https://service.projectplace.com/pp/pp.cgi/r1792089034 (last accessed:

November 2018)

[12] OSCCAR Poster: https://service.projectplace.com/pp/pp.cgi/r119979938 (last accessed:

November 2018)

[13] OSCCAR Press Release: https://service.projectplace.com/pp/pp.cgi/r119979938 (last

accessed: November 2018)

https://service.projectplace.com/pp/pp.cgi/r515454363

http://www.osccarproject.eu/








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