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CHAIRMAN Mr. Sushil BavejaEDITORS Ms. Aman Pannu, Mr. Manish JoshiMEMBERS Mr. Vivek Gupta, Mr. Govind, Dr. OP Shringi, Mr. Alok Gupta, Ms. Susmita Nag, Mr. Ashutosh Mohapatra, Ms. Maria Teressa Miranda, Mr. Narendra Gangwar, Ms. Shaili Tyagi, Ms. Kanika Choudhary

Published by Mr. Sushil Baveja for DCM Shriram Ltd., 2nd Floor (West Wing),World Mark 1, Aerocity, New Delhi, India- 110037

Registration No: KOTA/60/2012-14

Editorial Board:

NEWSLETTERVolume 111 January, 2020

SHRIRAM

SupportingWater Conservation

&Agri-Skilling:

Impacting Lives

Prime Minister Pandit Jawaharlal Nehru at a meeting of workers at the DCM Playground, Delhi

1

Quiz1. The scheme ‘Jeetega Kisan’ is related to a) A lottery for farmers

b) Agri-skilling programme for farmers

c) The government’s financial scheme for rural

areas

d) Scheme for boosting rural income

2. IISR seminar was on the theme of a) Sugarcane: Challenges and strategies for

doubling Farmers Income

b) Alignment of CSR goals with sustainable

development goals

c) Water Saving

d) Sugar trade

3. Health Talk session on Renal Health and cancer awareness in corporate was conducted by a senior Doctor from which hospital?

a) Max Hospital

b) AIIMS

c) Fortis Hospital

d) Sir Ganga Ram Hospital

4. Kamla Bai increased her yearly income with which project?

a) Agri- Skilling Project

b) Hardoi Pond rejuvenation case

c) Through Trench planting

5. DCM Shriram received the prestigious award ‘Bhamashah Samman’ from Rajasthan government for

a) For our farmer schemes

b) For road development in villages

c) For rehabilitating trafficking victims

d) For construction and renovation of school toilets

under Shriram Swachhagrah

6. The Centre for Advanced Plant Nutrition Research was inaugurated in which state

a) Punjab

b) Maharashtra

c) Delhi

d) Haryana

7. What is Kirtimaan 100? a) Construction of 100 toilets by Hariawan as part

of CSR

b. The top marathon runners from DCM Shriram Ltd

c) A scheme for rural income enhancement

d) Women employee empowerment initiative

8. The Road Safety Week is celebrated between a) 19th to 26th March

b) 18th to 25 May

c) 11th to 17th January

d) 2nd to 9th December

9. Fenesta has launched how many partner showrooms across the four states

a) 8

b) 9

c) 10

d) 11

Please send all your entries to shriramnewsletter@dcmshriram.com with the

correct options and do give all your details. Last date of entries - 15th April 2020

DCM Back inside_Size A4DCM Front inside_Size A4

IN THE NEWS

The winners of last Quiz are: 1st Prize- Zorawar Singh, Fenesta (Gurugram)

2nd Prize- Sunil Kumar Gupta, Shriram Farm Solutions (Ahemedabad)

3rd Prize- Sumit Choudhary, SAC, Bharuch

2

Chairman and Vice Chairman’s Message........................................................................................................................................02

Cover Story.............................................................................................................................................................................................03

Corporate................................................................................................................................................................................................05

Programme to Emphasise on the need for Feedback I Meet, Eat and Learn I Flexa Awards I Finance Learning Academy Skills Finance Professionals I Corporate Ensures Learning For All I Health Talk Session I Diwali Celebrations I New Medical Facility I Employee Wellbeing and Assistance Programme I Emotional Intelligence as a Key Focus Area I Celebrating the Family Day I Celebrating Womanhood on Karwachauth I Men’s Day Celebrations I Defensive Driving session for the Employees I Annual FINNET & FINSPIRE brings together business units I Building the Employer brand through case study competitions and Guest Lectures I Capability Building Through Personal Effectiveness Workshop I Half Yearly Kshitij

Kirti Mahal...............................................................................................................................................................................................11

Training Programme for Plastic Marketing Team at CIPET, Jaipur I Diwali Celebrations I Christmas Celebrations I Employees Enthusiastic about Indoor Sports I Employees attend Health Talk on Ergonomics I Cement Marketing Outbound Programme I Family Excursion Trip

Kota.........................................................................................................................................................................................................13

Nurturing Growth, Reaping the Rewards I Shriram Cement Dealers Award Function I Bonding Over Religious

Tour I Retirees Receive a Thumping Farewell I Chlor Alkali Plant-Kota Wins RECA Award I Initiatives towards

Wellness I Spectacular Celebrations During Deepawali I Inter-Department Sports Witness Enthusiastic Participation I Republic Day Celebrations I Grand Celebrations on New Year’s Eve I CSR

Chemicals.............................................................................................................................................................................................. 22

Inauguration of New Project I SF Roadshow 2.0 Raises Awareness among Employees I Learning and Development

Interventions I Ensuring Physical and Emotional Wellbeing Through SAC GET FIT I New Year Function I Colourful Stalls Adorn Bharuch during DCM Carnival I Celebrating Achievements on Republic Day I Chemicals HO and

Marketing I CSR

Shriram Farm Solutions.....................................................................................................................................................................26

Partnering with Global Companies to Enhance Indian Farming I BAU, Sabour Invited SFS in Research Council Meeting I SFS Executive attended Consultative Workshop I SFS Participated in APSA Congress in Kaula Lumpur I SFS bags the Prestigious FAI Award I SFS Inaugurates Centre for Advanced Plant Nutrition Research

Bioseed..................................................................................................................................................................................................30

Philippiness | India

Sugar......................................................................................................................................................................................................35

Sugar HO | Rupapur | Hariawan | Loni | Ajbapur

Fenesta.................................................................................................................................................................................................. 65

Awards won by Fenesta I Launch of #ShutTheShor Campaign I Channel Expansion I Fenesta Marketing Events I Digital Media Campaigns I HR Initiatives

Shriram Axiall....................................................................................................................................................................................... 68

Training Sessions to hone Employee Skills I Celebrating Birthdays of Our Employees I Employees Relish Grand

Diwali Celebrations I Celebrating Christmas the Traditional Way I Bonding on the New Year Eve I Team Dinner brings Together Employees I Official Visit I Movie Screening Lights up the Mood at Kota I Sports at Kota

CONTENTS

1

The year 2020 marks the beginning of a new decade and it’s a good occasion to take stock, set priorities and create a

road map for the next five years. Project ASTRA, which was undertaken in 2018, provides a framework for undertaking

such an exercise. It is therefore time to assess the progress on the goals that we had collectively set for ourselves and

also revamp plans based on experience and knowledge acquired in the last couple of years.

We must remain committed to the guiding principles of growth, trust, energized employees and delighted customers

that are embedded in our vision. Profitable Growth is essential to survival; otherwise the risk of being left behind is a

real one. Trust is fundamental to our company’s philosophy and is a way of life; it is part of the corporate logo punch

line. Energized employees form the bedrock of an efficient company and many studies have shown a high correlation

between employee satisfaction and corporate performance. Customers are the reason for our existence and therefore

it is imperative that they remain delighted by our service levels.

The values that we articulated during ASTRA are equally important, as they hold true during ups and down. Integrity

is crucial in our dealings within the company, with our stakeholders and the society around us. Agility will ensure

we complete projects on time, we respond to customer needs with a sense of urgency and keep operating costs

under control. As is often said, customer is the king. Therefore, we must be open to feedback and build a long

lasting relationship with our customers so that it is a win win for all. Given the complexity of business tasks, they can

be successfully accomplished only through teamwork. A collaborative and empathetic work culture will bring out

the best from a team. Newness must be internalized in our thinking and in all our actions, without diluting financial

prudence and risk management.

To ensure that our businesses continue to grow and remain competitive the company is investing heavily in upgrading

and creating new facilities. During the five years from 2017 to 2021, a capital investment of Rs 4200 Crs is being

undertaken. This has been possible due to a strong balance sheet, with our various businesses delivering satisfactory

performance. We must aim to be ahead of the curve in technology, processes, and service levels. In parallel, safety,

health and environment has to be given top most priority.

Finally, each business and function must look at things differently and with an open mind. The endeavour is to achieve

a leadership position in all aspects, be it profitability, efficiencies, technology, customer satisfactions, costs and so on.

With the first issue of Shriram Newsletter, we would like to wish you and your families a very Happy New Year,

prosperity and good health.

CHAIRMAN AND VICE CHAIRMAN’S MESSAGE

2

Water conservation structure constructed in Dolaha, Jhalawar

COVER STORYBALANCING WATER DEMAND AND SUPPLY

In keeping with its belief that “Every Drop Counts,”

DCM Shriram supported Rajasthan’s “Mukhya Mantri

Jal Swawlamban Abhiyan” (MJSA) programme by

constructing water conservation structures in districts

of Jhalawar and Kota and also worked towards

enhancement of agri productivity in that area through

its agri-skilling program, ‘Jeetega Kisaan’.

DCM Shriram first focused on constructing check dams

on streams/impounding runoffs to create surface water

storage structures. The water from these structures is

used directly in irrigation and it also percolates down,

leading to increased groundwater levels thereby

recharging wells/tube-wells. The Company recharged

more than 100 wells across 18 villages through

construction of anicuts, MST and pond renovation.

The second programme, layered on it, is a unique

agriculture skilling project called ‘Jeetega Kisaan’

which is being implemented in Kota and Jhalawar. It

aims to increase farmers income by training them to

adopt modern techniques, enhance productivity and

create market linkages. Encouraged by the results

of improved agricultural practices in demo fields, the

Farmer Interest Groups (FIGs) are motivated to follow

them. In three clusters of Kota district, 46 groups have

been formed with almost 900 farmers participating in

the programme.

Over the last three years, the water storage capacity

has increased to 6.4 Lac cubic metres and improved

farming practices have benefitted 12,650 people living

in 23 villages. The water availability improved along

with rise in the water table, enabling farmers to cultivate

two crops in a year as against single crop cultivation

before intervention. Improved agronomic practices,

water management and better linkage to markets have

together delivered holistic socio-economic growth.

The adoption of vegetable cultivation was a key aim of

the Jeetega Kisaan project in Jhalawar the area under

pulses and vegetable cultivation increased, so did the

income by more than 150% in three years.

In UP’s Hardoi and Lakhimpur, the sugar units run a

unique initiative ‘Meetha Sona’ for sugarcane farmers

based on the key principles of Suitability, Scalability

and Sustainability. It works by catalysing behaviour

change among two lakh farmers, working across 1.65

lakh hectare of farmland in the catchment area of DCM

Shriram’s four sugar mills in the state.

3

4

This community outreach programme directly benefits

the livelihood of sugarcane farmers who are trained on

productivity enhancement and large-scale conservation

of water resources. Water management is one of the

key components of this programme and interventions

are basically focused on two fronts - supply side and

demand side.

On the demand front, the company works with the

farmers for adoption of Good Agricultural Practices,

resulting in water use efficiency. The techniques such as

trash mulching, laser levelling, furrow and drip irrigation

have led to increase in yields. This has led to a saving

of 275 billion litres of water is the past three years. On

the supply side front, the focus in on increasing water

availability and accessibility in the region. The Company

has built one check dam, converted 18 disused dug

wells into recharge wells and rejuvenated 68 ponds by

desilting in Hardoi and Lakhimpur, the water storage

capacity has increased to 3.6 million cubic metres

through our supply initiatives.

Desilted pond in Hariawan currently used by a farmer as fishery pond

Kamla Bai – A classic case of women empowerment

Bhagu Lal- a perfect case of Hardoi pond rejuvenation

HARDOI POND REJUVENATION CASE

AGRI-SKILLING PROJECT

44

The journey of an enthusiastic 50-year-old Kamla Bai from village Kotdi in Jhalawar, is a classic case of women empowerment in the male dominated farming world. “I come from a traditional farming family. My husband passed away when I was 30. At that time, I had eight bighas of land and earned Rs 1 lakh per annum. I joined the project in 2017 and saw an increase in yield of soyabean. My son had to discontinue his studies after standard 8, but my daughter studied till graduation. Now, I grow corn, vegetables and fruits. My income is Rs 5 lakh per annum. I have taken eight bighas more on lease,” she says.

Another happy soul is sprightly 62-year-old Bhagu Lal in Sadhinawan village, district Hardoi. Since 1984, he has been breeding and selling fish. He is in high spirits as the pond he has taken on lease for 10 years from the gram panchayat is full of water. “The Company desilted, broadened and deepened the pond. This helps in ground water recharge also,” he says.

Trench planting undertaken in the sugarcane plot at Hariawan

4

CORPORATE PROGRAMME TO EMPHASISE ON THE NEED FOR FEEDBACK

Feedback is a two-way process and is deeply

embedded in continuous conversations. It is a skill that

needs to be developed not just for giving feedback

but also soliciting quality and actionable feedback. To

enable our employees to solicit actionable feedback

on an ongoing basis, a half-day programme was

organised, which helped participants appreciate the

importance of regular feedback and the benefits of

acting upon the feedback received. The session helped

the participants in practicing to distinguish between

vague and actionable feedback, and using the skill of

questioning to solicit more granular feedback from

peers and seniors.

FLEXA AWARDS FOSTER A CULTURE OF HIGH PERFORMANCE

At DCM Shriram, our people are the core to our vision.

The performance-based Quarterly Flexa awards were

launched in Q2 of FY 19-20 at Corporate, and aim at

fuelling the vision of energised employees and hence

to a vibrant growth and delighted customers. It is

designed to reward individual employees and teams

for their contribution throughout the year and is being

instituted as an initiative intended to foster a culture

of high performance and appreciation. The construct

of the awards allows for complete objectivity and

meritocracy while rewarding, and also enables in

building better visibility of teams and individuals across

the Corporate. Individual and team nominations are

solicited from respective Heads of the Departments

and a jury consisting of all Department Heads then

evaluates and provides their individual assessment on

each nomination. Basis the combined score, the top

three individual contributors/teams are announced per

quarter, which then gets recognised at a quarterly R&R

event.

MEET, EAT AND LEARN - BROWN BAG LEARNING SERIES

Leveraging the power of peer-to-peer learning, the

Brown Bag Learning series was formalised at Corporate

in September 2019. This informal learning enables

employees to learn from each other. Recently, the

platform was also extended to include understanding

of DCM Shriram’s businesses and different functions.

These one-hour informal learning sessions per month

allow individuals to learn from each other, develop

better connect over food while learning about new

things and also develop better understanding about

DCM Shriram businesses.

Mr. Ajit S. Shriram Lighting the Lamp

Brown Bag learning session in progress

Mr. JK Jain and Mr. Sushil Baveja handing over Flexa Awards to employees for high performance

FINANCE LEARNING ACADEMY SKILLS FINANCE PROFESSIONALS

The Finance Learning Academy was created and

launched in the Q2 of 2019-20, with the objective of

equipping identified finance professionals across DCM

Shriram Ltd. to successfully meet business partnering

expectations and to equip them with futuristic skills that

are essential not just for the growth of an organisation

55

Team getting recognized for their work at Finance Learning Academy

CORPORATE ENSURES LEARNING FOR ALL

The training calendar at Corporate ensures learning and

development for all. As part of the calendar, half-day

sessions were conducted in partnership with an external

training organisation for all on-roll and personal drivers and

for all on-roll/off-roll pantry support staff. The defensive

driving training for drivers and the personal grooming

session for support staff were conducted to improve

service quality and the professionalism of the staff.

HEALTH TALK SESSION ON RENAL HEALTH AND CANCER AWARENESS

As part of the corporate wellness calendar, a health talk

session is organised every month to build awareness

about various health issues and chronic diseases. A

session on Renal Health and Cancer awareness was

conducted by the senior doctors from Fortis hospital.

It was attended by over 30 participants across the

Corporate and helped in building better awareness

about health related issues.

DIWALI CELEBRATIONS BRING CHEER TO EMPLOYEES

The most awaited festival of the year, Diwali, was

celebrated at Corporate in an unprecedented way with

the participation from all employees. Multiple contests

like best Rangoli making, Diya decoration and best

female/male attire were organised, which engaged and

but for the growth of these professionals, individually.

The strategically curated learning content aims at

enabling participants to become better business

partners.

This learning journey spans over 10-12 months with

eight in-person learning interventions, in-built business

projects and learning application assessment by

business heads, and recognition of the best project

team.

The structure of the Learning Academy includes 8 in-

person sessions on 4 topics : Revenue Management;

Cash Management; Cost Management and Asset

Management. Post the conceptual session all

participants works in a team of 4 on the assigned

business specific projects. The projects then get

assessed on the quality of their learning application

and recommendations by a panel comprising of

business head and finance head.

A health talk session on Renal Health and Cancer awareness

Employees celebrating Diwali

666

Inauguration of new medical facility for DCM employees at Aerocity

Rangoli decoration in office on the occasion of Diwali

Employees attending the session on Emotional Intelligence

enthralled the employees from all departments. The

festival of lights was celebrated in a grand way with

many colourful arrangements and decorations across

the campus.

NEW MEDICAL FACILITY AT AEROCITY FOR DCM SHRIRAM EMPLOYEES

A new medical facility was inaugurated at DCM

Shriram Ltd., Aerocity Office in February 2020.

Now all the employees can avail general check-

up, physiotherapy and homeopathy consultation in

their office premises.

EMPLOYEE WELL-BEING AND ASSISTANCE PROGRAMME

Taking another step towards the holistic well-being

of the employees, the Employee Well-Being and

Assistance Programme (EWAP) was launched in

January 2020 in partnership with Silver Oak Health.

This programme offers support to employees in

the domain of emotional and mental well-being. It

enables employees to have confidential access to

qualified professional counsellors, who can provide

support in dealing with any personal challenge

or concern that may be affecting the personal

well-being or work performance of employees. In

addition, it supports emotional well-being of an

employee by providing access to mindfulness app

and proactive stress control measures. An on-

boarding session was conducted by Mr. Saravanan

Neel, a senior HR Specialist and co-founder of Silver

Oak Health, across all the businesses of Delhi/NCR.

The session helped participants in appreciating

the importance of emotional health and taking

conscious steps on improving it.

EMOTIONAL INTELLIGENCE AS A KEY FOCUS AREA

Emotional intelligence is one of the key skills which

is required by individuals at every level. As part of

the on-going capability building initiatives, a one-

day programme on Emotional Intelligence was

organised for employees at Corporate. The session

was facilitated by an external trainer, Mr. Ganesh S

Kumar, a seasoned Emotional Intelligence Coach,

author of the book ‘Power of Emotions’ and Founder

and CEO of EQ Universe Learning Solutions. The

session helped participants in developing better

awareness of self and other’s emotions; developing

skills to handle day-to-day stress and learn the art

of building and strengthening relationships.

77

Men’s Day celebration at Corporate office

Employees getting clicked with chocolates in hands during the Men’s Day celebrations

Family Day being celebrated at Worlds of Wonder

The women employees of DCM Shriram getting clicked on the occasion of Karwachauth

CELEBRATING THE FAMILY DAY THE CORPORATE WAY

Like every year, the Family Day was celebrated

with immense vigour at Corporate. A full-day get-

together was organised at Worlds of Wonder,

Noida. Over 130 employees and their families came

together to celebrate our spirit of one big DCM

Shriram family. The event started with cheerful and

fun-filled interactions over morning tea, followed

by group activities, fun over rides, delicious lunch,

accompanied with dashing Bollywood dance moves

by our people. Everyone had a great day of knowing

and socialising with each other.

CELEBRATING WOMANHOOD ON KARWACHAUTH

The eve of Karwachauth was yet another opportunity

for the female employees across Corporate,

Chemical and Sugar HO to come together, connect

MEN’S DAY CELEBRATIONS

and celebrate womanhood. The celebrations also

included some exciting games at the campus, and a

delicious lunch was served.

DEFENSIVE DRIVING SESSION FOR THE EMPLOYEES

Everyday while travelling, all of us directly or

indirectly come across various road incidents. It

is quite painful to realise that all such incidents/

accidents are not only a big loss to the concerned

families, but also to our society. With the belief that

all accidents are preventable and the possibility to

ensure zero accidents by following safe systems and

practices, a session on defensive driving skills was

organised for the employees based out of Aerocity,

New Delhi, on the occasion of National Road Safety

week celebration.

888

Accounts and Finance team attending the Annual FINNET and FINSPIRE

A session on defensive driving for DCM employees on the occasion of National Road Safety Week

ANNUAL FINNET & FINSPIRE BRINGS TOGETHER BUSINESS UNITS

Annual FINNET and FINSPIRE were organised in

the month of November 2019. The Accounts and

Finance Heads and teams from across the business

units came together to discuss industry best

practices, learn from external experts and review

themselves on the progress made by each team. The

session started with context setting from our CFO,

Mr. JK Jain.

The two-day session was planned at Four Points by

Sheraton, New Delhi. Apart from sharing of updates on

A&F plans and brainstorming on key deliverables of A&F

as a function, there were external sessions to bring in

more outside-in perspective. The session was delivered

by a team from one of the renowned organisations

known for their financial tool automation. The session

ignited a thought of exploring more automation

opportunities within existing processes and thereby

achieving better efficiencies.

On Day 1, some of the A&F heads presented the best

practices/new initiatives that they have been driving

at their business level. The first day ended with a gala

dinner with both FINNET and FINSPIRE teams coming

together. Day 2 was completely focused on learning

and was started with sharing of new compliance

and amendments by Corporate Law and Corporate

Accounts teams. It was followed by an outbound

session on the theme of openness, facilitated by

learning experts from Krauthammer.

BUILDING THE EMPLOYER BRAND THROUGH CASE STUDY COMPETITIONS AND GUEST LECTURES

A series of guest lectures were organised at the premiere

MBA institutes like IMT Ghaziabad, NMIMS Mumbai,

SCMHRD Pune, IMI Delhi, IIFT Delhi and IRMA. The

sessions were taken up by different business leaders

on topics like Sales and Brand Management, Future of

Work, Industry 4.0, Specialty Plant Nutrition and others.

DCM Shriram’s Future On Case Study Competition was

also launched at various B-school campuses and the

final evaluation round was conducted at IMT Ghaziabad,

NMIMS Mumbai, SCMHRD Pune and IMI Delhi. These

case studies were built on various live and challenging

problems that the businesses face in the current scenario

in different fields of operations, marketing, finance and

HR. The competition saw huge participation in all the

colleges and the winners were awarded with trophies

and cash prizes.

CAPABILITY BUILDING THROUGH PERSONAL EFFECTIVENESS WORKSHOP

As a part of the capability building initiatives,

individual contributors from different businesses

99

Mr. Roshan Lal Tamak at the Half Yearly Kshitij

Mr. Baveja handing over the prize to the best process group

Employees attending the workshop on Personal Effectiveness

across the organisation have been part of the personal

effectiveness workshop. The workshop was designed

in collaboration with Inspire One, which is one of the

leading consulting firms in India, offering organisational

and leadership developmental solutions.

This workshop focuses on helping employees in their

functional roles to improve their effectiveness, create

greater value at work, and take up larger responsibilities

in the future. The Personal Effectiveness programme

was designed to help the employees scale-up on DCM

Shriram leadership competencies and proactively

enable them to take up challenging assignments in their

role. It focuses on areas like stakeholder management,

relationship building, time management and

prioritisation, goal setting and planning and building

a personal development plan to focus on strength and

improvement areas.

HALF YEARLY KSHITIJ

Half yearly Kshitij was celebrated in the month of

December 2019, where the HR teams from all the units

come together and discuss the progress on the HR plan

for the year, brainstorm on some of the best practices

from across the organisation and how we can create

an employee experience in the complete employee

lifecycle. The two-day offsite was planned at Best

Western Resort Country Club, Manesar.

The first day started with the context setting by

Mr. Sushil Baveja- Executive Director HR, followed by the

review of last year’s Annual Kshitij action points review.

An external session was taken by Mr. Sasank Kumar

from Egon Zehnder which was followed by the HR plan

updates. Teams also participated in HKKN (Hum Kisise

Kam Nahin- Innovative HR practices contest) and Best

SF Adoption competition. Chemicals emerged as the

HKKN winners, followed by Fenesta and Sugar as 1st

and 2nd Runners up. Best SF adoption award was won

by Corporate, followed by Fenesta and Sugar as 1st and

2nd Runners up again.

The day concluded with CII white paper presentation by

the management trainees, followed by an open-house

discussion where an open platform was provided for

everyone to speak their minds and discuss some of the

key points from the HR plan.

101010

KIRTI MAHALTRAINING PROGRAMME FOR PLASTICS MARKETING TEAM AT CIPET, JAIPUR

A two-day residential programme was organised in

collaboration with CIPET, Jaipur, for the second batch

of plastics marketing team. The main focus areas of

the programme were PVC manufacturing, processing,

troubleshooting and technical knowledge, which are

useful for ensuring effective marketing. The training

session was very useful and gave valuable insights on

the topics. The programme was an interactive session

where a healthy discussion was undertaken and queries

were addressed regarding the training.

SCINTILLATING ACTIVITIES MARK DIWALI CELEBRATIONS AT KIRTI MAHAL

Diwali – one of the biggest and most auspicious festivals

–was celebrated with incredible fun at Kirti Mahal. The

week-long Diwali celebrations were made more exciting

with various fun-filled games and activities, culminating

on the 25th October, 2019. The office was all decked

up with flowers and diyas. Diwali Puja was conducted

on the occasion of Choti Diwali. However, it was the

scintillating Rangoli competition which stole the show

out of all the competitions held on the four floors. It

was incredible to watch all the four floors making

tremendous efforts at designing the best Rangoli and

vying for the top prize. The competition was so close

that it became difficult for the judges to pick up the best

out of the lot. The team from the 1st Floor, comprising

of SFS, Plastics and HR, was declared the winner of

the competition.

The evening ended with a break-free celebrations,

games and delicious sweets and snacks. Everyone had

loads of fun during the day.

Employees being awarded with a CIPET completion certificate

Employees celebrating Christmas at the office

Employees celebrating Diwali at the office

KIRTI MAHAL REVELS IN CHRISTMAS CELEBRATIONS

Like every year, dazzling Christmas celebrations

were witnessed at Kirti Mahal. The campus was

decorated in breathtaking Santa-themed designs,

with Christmas trees put up in various workplaces.

Exciting games and activities made the festival even

more merrier for all the employees. The evening

turned out to be even more fun-filled with more

celebrations taking place.

EMPLOYEES ENTHUSIASTIC ABOUT INDOOR SPORTS

An internal sports tournament, as KM Sports Indoor Event,

was organised in Kirti Mahal. The event witnessed active

1111

Employees participating in the indoor sports activities

Dr. Ashima Jha, Sr. Physiotherapist & HOD addressing the audience at the Health Talk on Ergonomics

Dealers at the Vietnam Tour

Employees along with their families enjoying the Excursion to Gwalior, Orcha and Jhansi

participation and employees showed great enthusiasm

during the events. The matches were interesting and

individuals/teams gave tough competition to each other.

Mr. Paras Chaturvedi (SFS) won the Table Tennis Singles,

Mr. Anshul Kothari won in Chess, Mr. Deepak and Mr. Amit

Kumar Bartaria won in Carrom Doubles and Mr. Sanjeev

Kumar won in Dart. The winners were felicitated by

Mr. Rajesh Deshpande and Mr. S.K. Grover.

EMPLOYEES ATTEND HEALTH TALK ON ERGONOMICS

We give thrust to workplace wellness to support

healthy behaviour and improve health outcomes in the

workplace. The employee wellness has always been an

important focus area at Kirti Mahal. Keeping up with the

tradition, a health talk was organised on “Ergonomics”.

The talk was presided over by Dr. Ashima Jha, Sr.

Physiotherapist & HOD – Physiotherapy Department

at Fortis Shalimar Bagh, Delhi. The entire session was

very informative and employees learned the benefits of

office ergonomics, which if correctly implemented can

lead to a reduction in headaches or eye strain, also neck

and back pain. The tendon problems that are linked to

doing the same task over and over (repetitive tasks) can

also be greatly reduced with such techniques.

CEMENT MARKETING OUTBOUND PROGRAMME

The cement manufacturing team organised an

incentive-based outbound tour for Delhi/NCR dealers

along with their families to Vietnam. The tour provided

an opportunity to enhance the bond between the

dealers and the company.

FAMILY EXCURSION TRIP

A spectacular and fun-filed family excursion tour for

SFC, Delhi employees and their families was organised

from 25th December to 28th December, 2019 to

Gwalior, Orcha and Jhansi. A total of 14 families and 40

participants were part of the tour. The employees spent

quality time together and had fun with their families.

They enjoyed the visits and sightseeing to Gwalior fort,

Gwalior Jalmahal, Orcha -Raja Ram Mandir, Orcha Fort,

Chattris in Orcha and Jhansi Fort.

12

KOTA NURTURING GROWTH, REAPING THE REWARDS

The International Fertilizer Association (IFA) launched

the Product Stewardship Initiative under its ‘Protect

& Sustain’ certification. The certification is given for

leadership in Safety, Health and Environment (SHE)

related to participation in performance benchmarks

(safety, emissions and energy efficiency). This time, our

Fertiliser plant was given the 2019 Industry Stewardship

Champion Gold medal, which was received by Mr. KK Kaul

on behalf of DCM Shriram Limited, in IFA’s 2019 Strategic

Forum and their annual SAT meeting in Versailles, France.

Congratulations to Team Fertiliser for this achievement!

Almost 300 dealers and retailers attended the

programme, out of which 36 dealers, whose contribution

to Shriram Cement resulted in the significant growth of

the company, were awarded with trophies. The top three

dealers with highest sales in 2018-19 were rewarded

with a Silver Shield. The programme was followed by a

cultural show, performed by a group of artists.

Mr. Vinoo Mehta, President and Business Head-Cement

& Fertilisers, addressed the meet. The function turned

out to be very eventful and awe-inspiring.

SHRIRAM CEMENT DEALERS AWARD FUNCTION 2019-DMO KOTA

The annual award function of Shriram Cement dealers

was organised on 19th October, 2019 at Agrawal Resort,

Kota for all the dealers/partners of Shriram Cement of

Rajasthan and M.P. Dealers with the highest sales is awarded with Silver Shield

Mr. KK Kaul receiving the award at IFA event in France

13

RETIREES RECEIVE A THUMPING FAREWELL

After a long and dedicated service at DCM Shriram, 18

officers retired on 31st October, 2019. A function was

organised near the fertiliser plant to bid farewell to

the outgoing officers. Mr. Vinoo Mehta, HODs and the

employees garlanded and honoured the retirees. The

retirees also received beautiful department gifts. Earlier,

they were welcomed by the HR team at the location.

Mr. Vinoo Mehta shared the contribution of the retirees

to the company and their achievements, and presented

them with Company Silver Salver. Mr. Deepak Raikar,

Mr. CM Bhatia and Mr. Surendra Gupta were also Mr. Vinoo Mehta honouring Mr. Deepak Raikar with silver salver

1414

Employees of PVC plant along with their families at the religious tour

BONDING OVER RELIGIOUS TOUR

The religious tours are arranged every year wherein the

employees along with their spouses visit the religious

places. The caustic soda plant employees went on a

religious tour from 15th to 24th December, 2019, wherein

they visited Trivandrum, Kanyakumari, Rameshwaram

and Chennai. There were a total of 20 members from ten

families, along with the welfare officer. The employees

and their families spent memorable time with each other

and enhanced their bonding during the tour.

Similarly, a tour of PVC, Shriram Axiall plant was also

arranged from 15th to 22nd September, 2019. The team

of 20 members visited Bhubaneswar, Puri and Agra. The

employees thoroughly enjoyed the trip to the beautiful

cities.

awarded the gold medal for their long services. The

retirees expressed their joy and satisfaction at the

gesture, and also thanked the DCM management for

giving them an opportunity to work in the company.

The programme ended with the snacks distribution, and

subsequently, the vote of thanks was given, which was

followed by group photographs.

Mr. Vinoo Mehta honouring Mr. RN Gangwani with silver salver

Mr. Vinoo Mehta honouring Mr. Sunil Kumar Mehta with silver salver

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15

Mr. Vinoo Mehta honouring Mr. Ashok Raj Singh with silver salver

Mr. Vinoo Mehta honouring Mr. MS Hada with silver salver

Mr. Vinoo Mehta honouring Mr. NK Choudhary with silver salver

Mr. Vinoo Mehta honouring Mr. Rahul Sharma with silver salver

Mr. Vinoo Mehta honouring Mr. Rajneesh Deora with silver salver

Mr. Vinoo Mehta honouring Mr. BN Gupta with silver salver

Mr. Vinoo Mehta honouring Mrs. Sunita Mehta with silver salver

Mr. Vinoo Mehta honouring Mr. Sunil Pradhan with silver salver

Mr. Vinoo Mehta honouring Mr. Sreenivsan Nair with silver salver

Mr. Vinoo Mehta honouring Mr. Subhash Goyal with silver salver

Mr. Vinoo Mehta honouring Mr. Sudhir Jain with silver salver

CHLOR ALKALI PLANT-KOTA WINS RECA AWARDThe caustic soda plant received the prestigious Rajasthan

Energy Conservation Award (RECA) for excellence in

energy consumption reduction. This award recognises

the systematic efforts put in by industries for efficient

utilisation and measurable conservation of energy

for different sectors. The award was given away by

Mr. Kunjilal Meena, Chief Secretary, Department of Energy,

Government of Rajasthan, in Jaipur on 14th December,

2019. Mr. Kamlesh Patidar and Mr. Deepesh Mittal received

the award on behalf of the Chlor Alkali plant.

Mr. Vinoo Mehta honouring Mr. Surendra Gupta with silver salver

1616

Mr. Vinoo Mehta honouring Mr. Mahendra Kumar Sharma with silver salver

Mr. Vinoo Mehta honouring Mr. CM Bhatia with silver salver

Mr. Vinoo Mehta honouring Mr. JC Gupta with silver salver

16

17

INITIATIVES TOWARDS WELLNESS

Employees take the Corporate Fitness Challenge

A Corporate Fitness World Cup 2019 was organised

across the corporate sector by a wellness company -

FeetApart. DCM Shriram participated in the event as

a corporate entity and multiple teams from various

businesses took part. There were a total of 95 teams,

with five members in each team. Seven teams from DCM

Shriram group took part in the World Cup.

The World Cup was more of a digital event, stretching

for a total of 100 days. The Steps Challenge required a

participant to walk a maximum of 40,000 steps in a day.

Apart from the Steps Challenge, there were other holistic

wellness campaigns and contests like #CycletoWork,

#HealthyRecipe, #YogaFortnight, #FamilyTime, #Meditation

Week, and many more.

A team from Chlor Alkali, named “The Real Contenders”,

stood first, which was led by Dr. R.P.S. Chauhan with Mr.

Vijay Kasliwal, Mr. Heman Rana, Mr. Manoj Khandelwal

and Mr. Sandeep Bhargava as team members.

The team took it as a challenge, coming out from their

comfort zone and taking on the opponents. Under

the guidance of the team leader, his motivation and

inspiration, Chlor Alkali team stood first amongst the

other teams of DCM Shriram. Team Real Contender

secured Ninth rank out of 95 teams from across the

country.

In the contest, DCM Shriram stood at third rank based

on the total points earned. The impressive results were

due to the tremendous efforts and dedication of the

employee participants.

Heartwise conducts Walk “O” Run

A private health awareness organisation, Heartwise,

organised a health awareness competition, Walk “O”

Run at Kota Stadium on 8th December, 2019. The

competition was held in three events, i.e. for 6 kms, 10

kms and 21 kms run.

The employees from Chlor Alkali participated and

successfully completed the event within the stipulated

time. Mr. Vijay Kasliwal completed 21 Kms. whereas

Mr. Hemant Rana, Mr. Manoj Khandelwal and

Mr. Sandeep Bhargava completed 10 kms each.

SPECTACULAR CELEBRATIONS DURING DEEPAWALI

Kota witnessed spectacular Deepawali celebrations this

season. The show started with Dhanteras celebrations

by the ladies on 23rd October, 2019 at Hotel Menaal

Residency, Kota. Mrs. Ritu Das, Mrs. Saloni Mehta and

the wives of the officers participated donning colourful

dresses for the occasion. A spectacular cultural

programme, a lucky draw and a housie with distribution

of gifts were the prime attractions of the celebration,

which ended with a delicious lunch.

To impress the goddess of wealth, Laxmi Poojan was

conducted in the accounts section. Mr. Premdas, Mr.

Vinoo Mehta, along with the HODs and accounts

personnel, participated in the beautifully decorated

Employees running for the fitness

Rajasthan Energy conservation award (RECA) to Chlor-Alkali

17

accounts office. Subsequently, the employees tasted the

Prasadam, which was distributed during the celebrations.

The arrangements were also made for a grand Deepawali

Mela, which was celebrated in the lawns of Shriram

guest house on 6th November, 2019 during the evening.

The place was decorated with impressive lights and the

employees basked in the colourful celebrations during

the festival of lights. Mr. KK Kaul, Mrs. Geeta Kaul,

Mr. Premdas, Mr. Vinoo Mehta and Mrs. Saloni Mehta were

also present besides the families of the officers. It was

a lively environment with all the game stalls buzzing the

excitement. Everyone sumptuously enjoyed the delicacies

like chaat, idly-dosa, chole bathure, sweets, etc.

The children and some of the senior officers and their

wives also participated in the cultural programme,

which kept everyone glued to their seats. The soulful

music enthralled the audience during the celebrations.

Mrs. and Mr. KK Kaul took the opportunity to interact

with the employees and their families. The employees’

all-time favourite game, Housie, was enthusiastically

enjoyed by all the participants. The crackers were also

burst towards the end of the Mela.

INTER-DEPARTMENT SPORTS WITNESS ENTHUSIASTIC PARTICIPATION

The 55th inter-department sports were organised from

21st to 24th January, 2020 at Shriram Kala Mandir. More

than 175 players from different plants/ departments

participated in the power-packed games. The teams

had a combination of veterans and young players.

The programme started with the march past by all the

teams. Mr. Premdas took the stage and inaugurated the

tournament. Later, Mr. Vinoo Mehta also joined him and

released the white pigeons to mark the opening of the

sports event.

The indoor games for the veterans (Carrom, Table

Tennis, Badminton and Chess) were organised from 8th

to 10th January, 2020.

The sports such as the Carrom, Table Tennis and

Badminton were also organised separately for female

employees, who participated enthusiastically. The girls

from shared accounts services also participated in the

tournament. Ms. Kirti Singh and Mrs. Rubia Khan jointly

adjudged the best players in women category.

Mr. Jain Mathew of CAA was adjudged the best athlete of

the tournament, who stood first in the 100 metre hurdle,

high jump and triple jump, besides ensuring an active

participation in the other games of the tournament.

The teams from Commercial, Accounts, Administration

and Security Department (CAA) outclassed the other

teams and won the General Championship third Employees at the Diwali Laxmi Pujan

Children performing dance on the occasion of Diwali celebrations

Ladies at the Dhanteras function

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time in row. The veterans score also helped them in

clinching the championship. Their team also won the

championships for Volleyball, Kabbadi and the March

past, besides the individual players, who won the races

and the brisk walk contest. The games, such as the Tug

of War, Table Tennis and Badminton championships

were clinched by the combined team of the Power

plant, Civil (F&P) and F&P-Commercial. The joint team

from the Ammonia, Urea, Urea Bagging, Fert-R&D,

A/U lab and Mechanical workshop won the maximum

matches in veteran. While the combined team from

the Instrument and Electrical F&P won the Shield for

Discipline adjudged by the judges.

The tournaments were held successfully, thanks to

the efforts of the departments of HRD, Civil, Security

and Electrical, who worked hard to make the event a

grand success.

Mr. Premdas, along with all the HODs and employees

were present during the final day and witnessed exciting

matches as they were being played. A photography

session was also held for all the winners and the

runner-up teams. The breathtaking competition were

enjoyed by everyone. Finally, Mr. Premdas declared the

closing of the sports events, and was handed over the

flag by the Best Athlete, which was later given to HRD

for next year.

REPUBLIC DAY CELEBRATIONS LIFT THE MOOD

The Republic day was celebrated in our complex where

Mr. Premdas hoisted the National Flag and took the

CAA winners of General Championship award

salute of the March past. Our security personnel, fire

brigade, swayam sevaks and rovers, etc. participated

in the March past, which received a resounding

applause from the audience. Sweets were distributed

to everyone present at the function. Mr. Premdas also

shed some light on the achievements of the plants and

the challenges being faced in the business. He also

distributed the Best Attendance awards. The prizes

were also given to the winners of the Environment Day

slogan and poster competition and their entries were

displayed for public viewing.

GRAND CELEBRATIONS ON NEW YEAR’S EVE

The Kota complex club members welcomed the new year

2020 at a party organised in the beautifully-decorated

lawns of Shriram Guest House on 5th January, 2020.

The hosts gathered amid a sunny day and greeted each

other on the new year’s eve, exchanging blessings and

good wishes from their fellow employees. The officers

and their family members enthusiastically participated

in the cultural programme, comprising of solo songs,

solo and group dances, as well as the games being held

in various stalls.

The function came alive with the playing of Orchestra

and Indian music. Delicious food stalls of various dishes

were arranged, which was relished by everyone present

at the event. The celebrations also included a fancy

dress competition, for boys and girls in two different

age groups.

Furthermore, in order to show our commitment towards

environment, single-use plastic was banned and no such

items were used in the programme.

Mr. Premdas hoisting the flag on Republic Day

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Teacher training session being held for Government School teachers

2020

Teachers training programme

A capacity building programme on Water Sanitation

and Hygiene (WASH) was organised on 3rd and 4th

December, 2019 for the teachers of 86 Government

schools of the Ladpura Block. The Chief District

Education Officer, District Education Officer, Block

Education Officer and other officials from the education

department also attended the session.

Shriram swachhagraha receives Bhamashah Samman

We received the prestigious ‘Bhamashah Samman’

from the Education Minister, government of Rajasthan,

on 8th November, 2019 for our contribution in the field

of education by undertaking Shriram Swachhagraha

(Swachh Vidyalaya Yojna).

Mr. Premdas, Mr. Vinoo Mehta, Mrs. Ritu Das and Mrs.

Saloni Mehta gave away the prizes to the winners of

the games and cultural programme participants. The

employees also tried their luck at playing Housie, which

was also arranged for the occasion. The programme

ended on a happy note.

CSR

Shriram swachhagraha (Swachh Vidyalaya Yojana)

Construction/renovation of toilets in government

schools. We have undertaken Shriram swachhagraha

(Swachh Vidyalaya Yojana) for construction/renovation

of toilets in all 1072 government schools of entire Kota

district, thereby supporting Swachh Bharat Mission of

the government of India. In Phase I (FY 2018-19) of the

programme, we have constructed/renovated 150 toilets

of Ladpura Block and Kota City. In Phase II (FY 2019-20),

we have targeted 196 schools (including 162 schools of

Sangod, 23 schools of Itawa block and 11 schools of Kota

city). So far, 108 schools have been completed in Phase

Employees performing at the New Year Celebrations

Toilet being renovated in Government school under Shriram Swachhagraha

Behavioural change activities in Kota district

Behaviour change activities like child cabinet activation,

child cabinet trainings, SMC trainings, SMC meetings,

classroom sessions, etc. are also being carried out in the

government schools and village community of Kota district.

II (including 80 schools of Sangod Block, 17 schools of

Itawa Block and 11 schools of Kota city). The work is in

progress in the remaining schools.

Masons training programme

A masons training programme was organised on 2nd

December, 2019 to impart training on construction/

renovation of child-friendly toilets. The training was

imparted in association with FINISH Society.

202020

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Spreading the message of no open-defecation on World Toilet Day

The World Toilet Day was observed on 19th November,

2019 at Government Girls Sr. Sec. School, Kanwas. This

year’s theme was “leaving no one behind”. Various

activities like awareness sessions, games, drawings,

essay competition and rallies were organised to spread

the message of eliminating open defecation and

ensuring everyone has access to sustainable sanitation

facilities.

DCM Shriram receving the Bhamashah Samman for Shriram Swachhagrah

Swachhata Sathi (Employee Volunteering Programme)

Some 40 employee volunteers reached out to 4776

school students, 2036 women in anganwadi centres

and 1015 villagers. Their efforts have helped 40 villages

become clean and open-defecation free (ODF). The

initiative has helped in building consciousness among

communities to keep their surroundings clean.

Promoting rural sports in the schools

To support the development of rural sports, we

distributed tracksuits to the athletes of Govt. Sr. Sec.

School, Ranodiya, Itawa on the occasion of Children’s

Day. The athletes were also made aware about

the importance of sanitation and the need to keep

their surroundings clean. These athletes have also

represented their school in state-level championships.

Team Swachhata Saathi spreading awareness about the cleanliness

Jeetega Kisan (Agri-skilling programme)

This project aims to enhance household income through

agriculture intensification and integrated practices. The

programme is being undertaken in 18 villages of Ladpura

Block, Kota, in partnership with the Indian Society for

Agri-business Professionals (ISAP).

Highlights of the programme:

- Profiling of 900 farmers

- Formation of 46 FIG (Farmers Interest Group)

- Soil heath card distribution.

- 6 kharif andrabi crop demonstration plots were set-up

- Setting up of integrated farming demo plots

- Pre-sowing and post-harvest management trainings

- Promoting adoption of integrated water management

techniques

Jeetega Kisan Programme

2121

CHEMICALSINAUGURATION OF NEW PROJECT BY CMD, VCMD AND JMD

MDs performing the puja at the inauguration of new project

22

Mr. Ajay S. Shriram, Mr. Vikram S. Shriram and

Mr. Ajit S. Shriram along with Mr. K.K. Kaul visited Shriram

Alkali and Chemicals, Bharuch. They were welcomed by

Mr. Shekhar Khanolkar, Mr. Aditya Shriram, Chemicals

senior management team and the employees at SAC.

The MDs visited the caustic plant and the power plant,

and subsequently had lunch with the HODs.

Later in the day, Bhumi Puja was performed near the

admin block for the upcoming expansion project at

Bharuch. The MDs also had an interactive session with

all MTs and GETs of the current and previous batches.

SF ROADSHOW 2.0 RAISES AWARENESS AMONG EMPLOYEES

To create awareness and enthusiasm about the various

modules of Success Factors, SF Roadshow 2.0 was

organised at SAC, Bharuch, on 6th November, 2019

with the help of HR IT team. Mr. Sushil Baveja, Executive Mr. Sushil Baveja along with the employees at the SF Roadshow

2222

Director, HR, inaugurated the event. He talked about

the necessity of adopting technology and the value

proposition for using various SF modules like GM, PM

and CPM by the employees and their managers. All

the officers participated in the road show which was

organised at the Management Education Centre in

the admin block. The road show helped employees

understand the features of the SF modules better.

23

LEARNING AND DEVELOPMENT INTERVENTIONS

Taking Initiatives: 14th December 2019 & 10th January, 2020

In order to facilitate the employees in field operations

to identify improvement opportunities in their areas

of work, one-day workshops on Taking Initiative were

organised on 14th December, 2019 and 10th January,

2020. Mr. J.K. Nair was the facilitator for the workshops.

The workshops helped employees in solving routine

problems by adapting to the change and ambiguity of

their workplace. The programme emphasised on the

power behind taking initiative at work and finding new

and better ways of doing things.

Workshop on Power BI

Microsoft Power BI is a business intelligence platform

that provides non-technical business users with tools

for aggregating, analysing, visualising and sharing data.

A two-day workshop was organised on Power BI on 18th

and 19th November, 2019 by Mr. Havish Madhvapaty

of Havish M. Consulting. This session was attended by

young talent from different functions and was greatly

appreciated by all.

ENSURING PHYSICAL AND EMOTIONAL WELL-BEING THROUGH SAC GET FIT

Health and wellness have been identified as the key focus

areas at the Chemicals Business. Under this, an initiative

Mr. J.K. Nair with the employees at the workshop

called SAC GET FIT was planned at SAC, Bharuch. This

week-long event aimed to create awareness about

the importance of physical and emotional well-being.

The employees were divided into three teams which

competed against each other throughout the week by

participating in activities like zumba, yoga, meditation

and health talk. The teams created their names and

slogans. They earned points for participating in activities.

Various fun competitions were also organised to test the

physical fitness of the employees. The teams also had an

opportunity to earn additional points if they performed

healthy activities within their teams. It turned out to be

an exhilarating week, which saw a massive participation

across functions and levels. The prizes were distributed

to the individual challenge winners and group challenge

winners by Mr. K.R. Vaidya, President and Unit Head and

Mr. Navdeep Agarwal, Head, Projects.

Employees at the SAC GET FIT Initiative

People at the GET FIT community- physical wellness

2424

Employees at the DCM carnival

National anthem being sung on the occasion of Republic Day

COLOURFUL STALLS ADORN BHARUCH DURING DCM CARNIVAL

The DCM Carnival was celebrated for the first time on

21st January, 2020, at Galaxy Party Plot, Bharuch. It was

a fun-filled evening where activities were organised for all

age groups. The colourful stalls were put up for Mehendi,

nail art and bangle making, while a magician entertained

the kids and the DJ played popular Bollywood and

Gujarati Garba songs. The event was attended by over

800 people. Mr. Shekhar Khanolkar, Executive Director

NEW YEAR FUNCTION BRINGS TOGETHER EMPLOYEES

The New Year at SAC Bharuch began with warm

greetings from Unit Head and the HODs. The employees

eagerly wait for this day of the year to meet and greet

the leadership team. This year, 180 employees attended

the function on 1st January, 2020.

CELEBRATING ACHIEVEMENTS ON REPUBLIC DAY

On the 71st Republic Day, Mr. K. R. Vaidya, President

and Unit Head, hoisted the flag, which was followed by

singing of the National Anthem. In his address, Mr. Vaidya

shared various achievements of the unit and information

about the upcoming project at SAC. He congratulated the

employees for their hard work in getting the Responsible

Care Logo. On this occasion, special awards were given

to outstanding performance by the contractors during

the period August 2019-20.

and CEO, Chemicals, and Mr. Aditya Shriram, Executive

Director, also attended the event along with the

Chemicals senior leadership team.

CHEMICALS HO AND MARKETING

Chemicals get fit community – physical wellness

To promote the habit of walking and staying fit among

the employees, steps tracking contest was launched

in September 2019 across all locations of Chemicals

business. All the employees downloaded the PACER

app and joined the groups specific to their locations.

This contest instilled excitement and enthusiasm among

all the employees who are now focusing on walking/

running to stay fit.

Employees at the New Year Function

25

Construction of concrete roads

Power BI Session at Chemicals HO

CONSTRUCTION OF INDIVIDUAL HOUSEHOLD TOILETS

The ‘Preventive Health, Sanitation and Drinking Water’

programme was implemented in the rural areas around

SAC, Bharuch through construction of individual

household toilets, aimed at improving health of

communities living in nearby villages. Under this scheme,

94 toilets at Selod Gram Panchayat were constructed in

the month of December 2019.

the rural areas around SAC, the Bharuch villagers were

facing severe commuting issues. To facilitate proper road

conditions, SAC Bharuch constructed roads and laid

paver blocks in nearby 13 villages located at Jhagadia

block in Bharuch district. The overall aim of the project

was to enhance infrastructural facilities in the villages

leading to improvement in the quality of living.

GREEN BHARUCH INITIATIVE

In order to conserve the natural environment and

gain benefits of afforestation, every year we plant

thousand of trees in our vicinity. In addition, we have

started Green Bharuch initiative wherein more than

3300 trees were planted in Bharuch city. Also, a green

Canopy was developed at the collector’s office through

the plantation of 280 saplings there. And the fencing

of about 450 planted saplings was also undertaken at

Bharuch city.

Individual household toilet being constructed

CSR

CONSTRUCTION OF CONCRETE ROADS AND FIXING OF PAVER BLOCKS

The peripheral connecting roads of a village are the

basic infrastructure required by all community members

in any village. Due to poor condition of these roads in

Workshop on Power BI

A two-day workshop was organised on Power BI

on 23rd and 24th January, 2020 at Chemicals HO by

Mr. Havish Madhvapaty of Havish M. Consulting. The

workshop focused on performing big data analytics

and representing the reports in the form of interactive

dashboards. The workshop was attended by employees

from Chemicals Delhi and Kota.

SHRIRAM FARM SOLUTIONSPARTNERING WITH GLOBAL COMPANIES TO ENHANCE INDIAN FARMING

We at Shriram Farm Solutions have been a forerunner in

bringing new products and technologies to the Indian

farming community. Today, we have a leading range

of seeds with improved genetics, new crop protection

chemistries and radical yield enhancement solutions.

SFS has always believed that promising results can be

achieved if the offerings are backed by sound science.

In this regard, Shriram Farm Solutions has recently

started working jointly with companies from Italy,

Greece, China, and Ireland to design and develop new-

age products for the Indian market.

To bring advanced science into the Indian markets,

we have been working jointly in conducting trials and

demonstrations to test these technologies for Indian

conditions. The scientists from these partner companies

often visit the trials to jointly evaluate the product

performance. These visits are important in the way that

they offer an opportunity for SFS team to interact with

these global partners to understand their technology

and products. Recently, under this process SFS has

launched two next-generation products in specialty

plant nutrition segment.

Team from Italy visiting fields near Ludhiana

Team from Italy visiting fields at Sonipat

Dr O.P. Shringi addressing the BAU, Research Council meeting

BAU, SABOUR INVITED SFS IN RESEARCH COUNCIL MEETING

Bihar Agriculture University, Sabour (Bhagalpur)

organised their 18th Research Council Meeting in the

university campus on 26-27 September, 2019. This

university organises its research council meeting every

year before Kharif and Rabi seasons to evaluate the

progress of various research projects and planning for

the ensuing crop season.

This year, Dr. O.P. Shringi (Vice President) was a special

invitee during one of the sessions in the Research Council

meeting. Dr. Shringi spoke on the need of participatory

projects involving private sector companies on core

research of new product development, new product

evaluation and on projects focused on better agronomy

to enhance productivity and quality of agri-produce.

He emphasised on the role of effective extension and

promotions for faster adoption of products which are

identified to improve the farmer income.

262626

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Mr. Jasbir Singh addressing at the event

Dr. Ajoy Kumar Singh, Vice Chancellor, University of

Bihar, also endorsed the views of Dr. Shringi and assured

to work on joint projects to increase the income of the

farmers of Bihar.

SFS EXECUTIVE ATTENDED CONSULTATIVE WORKSHOP

On 27-28 November, 2019, Sardar Vallabhbhai Patel

University of Agriculture and Technology, Meerut, ICAR

and NAARM jointly organised a consultative workshop

in Meerut on Academia-Industry-Government Linkages

for quality agriculture education. The workshop was

attended by the Vice Chancellors and Deans from five

universities; the Director and senior executives from

National Agriculture Higher Education Project (NAHEP)

and the private sector companies.

The main objective of the workshop was to assess the

existing linkages among state agriculture universities

with industries and government for strengthening

agricultural higher education and finding out the

methodology, framework and policy required for

enabling favourable working environment between

these institutions.

From SFS, Mr. Jasbir Singh (National Sales Manager,

Crop Care Chemicals) attended this workshop and co-

chaired a session on ‘Industry Perspective on Existing

Linkage Mechanism of Agriculture University- with

Industry and State Government’.

SFS PARTICIPATED IN APSA CONGRESS IN KAULA LUMPUR

The 17th Seeds Congress of Asia Pacific Seeds Alliance

(APSA) was organised at Kuala Lumpur, Malaysia,

from 25th to 28th November, 2019. APSA is one of

the prestigious associations of seeds companies,

seeds entrepreneurs, agro-machinery and industries

associated with seed treatment polymers, and has its

headquarters in Singapore.

Mr A. K. Tilak at APSA congress venue

Mr. A.K. Tilak with executives of ‘Green Care’ China

Mr. Jasbir Singh participating in an open house discussion

27

Mr. Sanjay Chhabra receiving the FAI award on behalf of SFS team

Mr. K.K. Kaul performing Puja at the inauguration of Advanced Plant Nutrition Research

SFS is also a member of this association and this event

was attended by Mr. A.K. Tilak and Mr. Sameer Agrawal

from SFS’s vegetable seeds division.

The five-day event was an opportunity for having

business discussions with many of the existing Indian

and MNC partner seed companies and resulted in

fruitful discussion with another six companies of

China, Taiwan and Bangladesh. They also attended the

technical sessions devoted to vegetable seeds business

and other crops.

SFS BAGS THE PRESTIGIOUS FAI AWARD

The Fertiliser Association of India (FAI) have instituted

a number of awards in the field of agriculture extension

and research. The main objective of these awards

is to promote a healthy competition and recognise

outstanding works being undertaken in the field of

fertiliser industry.

Mr. Sanjay Chhabra, President and Business Head,

contributed one article on “Marketing of Value Added

Fertilisers”, which was published in the Indian Journal

of Fertilisers during 2019-20. The article was on the

importance of value added fertilisers in the context of

Indian agriculture and SFS’s marketing experience of

value added fertilisers in Indian markets.

Mr. Sanjay Chhabra received the categories’ 2nd award

from the Minister of State for Chemicals and Fertilisers,

Mr. Mansukh L. Mandaviya at the FAI’s Annual Seminar in

Delhi on 2nd December, 2019. FAI Annual Seminar is an

Mr. K.K. Kaul inaugurating the CAPN Center

important international event as it provides a platform

to various stakeholders to interact and share their views

with each other.

SFS INAUGURATES CENTRE FOR ADVANCED PLANT NUTRITION RESEARCH

On 16th December, 2019, Shriram Farm Solutions

inaugurated its Centre for Advanced Plant Nutrition

(CAPN) research facility at Shriram Agricultural

Research Centre (SARC) at Mandi Ahmedgarh (District

Sangrur), Punjab.

Mr. K. K. Kaul, Whole Time Director, DCM Shriram Ltd.,

inaugurated the facility. Mr. Sanjay Chhabra (President

and Business Head), Mr. Anand Shriram (Vice President),

Dr. Gurdev Singh (Consultant and Eminent Wheat

Scientist), executives from SFS head office and regional

office Ludhiana, and the scientists of SARC were present

at this occasion.

282828

29

‘Rescued Wheat Embryo’ being shown to Mr. K.K. KaulGuests visiting the new facility of CAPN Center

CAPN is a state-of-the-art research facility designed

to develop new-age and technologically advanced

speciality nutrition products to address the issues related

to changing agro-climatic conditions and improved

fertilisation. The centre will develop speciality nutrition

products with better nutrient uptake. The Indian farmer

faces two critical requirements today - inputs which

help the crop brave the vagaries of climate change and

nutrition products with better uptake (products which

result in nutrition and not pollution).

The Centre for Advanced Plant Nutrition has been set up

to develop such products suitable for Indian climate to

improve productivity and profitability of major cereals,

vegetable and orchard crops.

Mr. K.K. Kaul also inaugurated the Seed Quality,

Dihaploid and Plant Pathology Laboratories and

interacted with scientists and technicians to understand

the methodology of product development and testing

in these labs.

A group photo after inauguration of CAPN Center (From L to R) Dr. O. P. Shringi, Dr. Gurdev Singh, Mr. Anand Shriram, Mr. K.K. Kaul, Mr. Sanjay Chhabra and Mr. Mahadev Suvarna

29

BIOSEED

PHILIPPINESCHARGED ATMOSPHERE DURING DIWALI AT BIOSEED

Diwali - the festival of lights - was celebrated in grand

way at Bioseed head office in November 2019. The main

highlight of the celebration was the Rangoli competition,

in which all the departments participated.

The Rangoli competition was followed by the lighting

ceremony, which was kick started by igniting the main

torch, led by the General Manager. The torch was

subsequently passed on to the department heads and

later to all the employees present at the occasion.

The main attraction of the ceremony was the lighting of

the nativity scene at the Bioseed complex, paving the

way for the opening of the Christmas season.

BIOMASS COB DRYER – GEARING FOR BIGGER REQUIREMENTS

As the business grows for Bioseed, the demand for

processing requirements increases to support sales

targets.

A new facility for seed conditioning and processing

- Biomass Cob Dryer - was inaugurated in November

2019, increasing the production capacity by 54 percent

from the current volume. Eight (8) bins were added,

which are capable of processing 120 metric tons per

cycle.

Mr. Devadatta Sirdeshpande leading the inauguration with Engineer, Janice Tarnayo-Calub, Seed conditioning Manager

Opening ceremony of Diwali Celebration

CELEBRATION OF THE FEAST OF IMMACULATE CONCEPTION

A unique celebration and tradition of Bioseed is the

Feast of Immaculate Conception at the plant premises.

Every 8th of December, employees engage in nine days

of prayer that conclude with a ceremony, where they all

have the meal together.

This activity demonstrates solidarity and fellowship

among employees at the plant, which has been observed

since the grotto of the Immaculate was installed in the

year 2015. The departments take turns in leading the

daily prayers.

CELEBRATIONS AT BIOSEED ON CHRISTMAS

As a tradition, Christmas is celebrated as a grand

festival at Bioseed. The auspicious day is celebrated in

two regions, both Luzon and Mindanao.

Employees taking part in the celebration of Feast of Immaculate conception

303030

31

BIOSEED ENTERS THREE-YEAR GROWERSHIP CONTRACT

Bioseed’s three-year growership contract for growing

with key farm growers in our areas of operations. This

initiative is intended to secure the production areas for

long-term use and commitment.

The contract also secures the prized areas of the

commercial seed production in large parcels of land

with irrigation assuring year-round high yield and good

harvest, resulting in mutual benefits to both the growers

and Bioseed.

With the increasing growth of Bioseed and higher

volume targets from sales, the production department

can now efficiently and reliably produce all the seed

requirements. The department is ably led by the

manager, Ms. Grace Sola, and her team.

Employees getting the First aid training at the Bioseed head office

FIRST AID TRAINING TO SKILL EMPLOYEES

To help develop additional skills of our employees, a

First Aid Training was organised to select employees

from the office, plant, and the field. This training

enabled the participants to learn the basics of first aid

and how to respond to any incident and provide aid.

Both lectures and the practicum were carried out by

the participants.Production Manager, Ms. Grace Sola with the key growers after signing the contract

Employees participating in 1970s to 1980s theme dance competition

Gifts being handed over to the kids on the occasion of Christmas

The employees and their families, who come from

across domains, come together for a gathering which

happens at the end of the year. The activities like

fellowships, dance presentations, gift distribution,

awards and recognition, employee appreciation,

counting milestones, and remembering moments that

matter for the year that have passed, are held during

the celebration.

This year’s theme of retro look from the 1970s and 1980s

added more fun to the unending enjoyment.

The training was facilitated by the Philippine Red Cross

during January 2020 at Bioseed head office in General

Santos city.

31

INDIAGANESH IMMERSION CELEBRATED IN A GRAND WAY

Ganesh immersion ceremony was held in our Seed

Processing Plant, Gondlapochampally, Hyderabad,

which was attended by the employees and their family

members.

Elaborate arrangements were made for the day, which

commenced with the employees worshipping Lord

Ganesh, followed by other rituals related to the festival.

The kids enjoyed the day engaging in fun activities and

a sumptuous lunch was served subsequently.

EXQUISITE DECORATIONS MARK DIWALI CELEBRATION

Diwali was celebrated with extraordinary fanfare at

Bioseed Hyderabad. Along with Laxmi Pujan, several

activities were conducted for employees such as floor

decoration and ramp walk, etc. There was palpable

enthusiasm in the air as the company celebrated the

most important festival of the year.

The interdepartmental groups were formed in which

everyone contributed together and showcased their

creativity. The ramp walk added sheer charm to

the evening, in which the employees flaunted their

traditional attire and participated actively.

FOUR-DAY WORKSHOP ON ADVANCED EXCEL TRAINING

In order to hone the skills of employees in Excel, a four-

day workshop was arranged at Head Office, where

Mr. Nagaraju (certified excel trainer) shed light on

plethora of tricks and shortcuts in Excel to improve the

work efficiency in the domain.

GENDER SENSITISATION PROGRAMME

An awareness programme on Gender Sensitisation was

organised at different locations - Head Office, R&D

Station, Biotechnology lab, Seed Processing plant in

Hyderabad.

EMPLOYEES THRONG FREE MEDICAL HEALTH CAMP

At Bioseed, we live with our motto of ‘Health is Priority’.

Going by this principle, the company organised free

Employees celebrating the Diwali

Mr. Nagaraju training the employees on Excel

Employees along with their families at the Ganesh immersion celebration

323232

Stalls Display of Products at Dealers Meeting-Warangal, Telangana

Mr. Pankaj Chandil (Right) receiving the best stall award from Mr. Pradeep Saxena, Chief Speaker (Left)

Employees getting checked at the Health checkup camp

medical checkups at R&D Station – Mokila, and the Seed

Processing Plant – Gondlapochampally, Hyderabad.

One of the renowned hospitals in Hyderabad, Medicover

Hospital, in association with Sree Netralaya Eye Hospital,

performed various tests during the camp.

The employees underwent the tests such as BP,

Sugar, BMI, ECG, Eye Screening, followed by doctor

consultation.

More than 2000 farmers from 450 villages participated

in the Mela.

Mr. Pankaj Chandil (Regional Manager-Sales-OFC) and

his team decorated a stall with corn hybrid 9546 and

9788, providing detailed information related to the seed

selection to all the farmers.

DISTRIBUTORS MEETING IN VIJAYAWADA

Around 30 distributors attended the Distributors’

Meeting organised in Vijayawada, Andhra Pradesh for

corn Hybrid TX-369. The meet was hosted by Mr. Saibal

Bhattacharya (Business Lead – Sales, OFC), Mr. Anuj

Sharma (Sales Lead – South & West India), Mr. Obula

Reddy (Regional Manager- Sales, OFC).

Bioseed Stall was awarded as the Best Stall in the Corn

Festival organised in Madhya Pradesh.

CORN CROP TOUR FOR TELANGANA

A team consisting of Dr. Bijendra Pal (Dy Director –

R&D), Mr. Atul Jain (PEA Lead), Mr. Saibal Bhattacharya

(Business Lead – OFC), Mr. Pawan Arora (Lead Breeder),

Mr. Amit Wadhwa (Product Manager - OFC), Mr. Rakesh

Kumar D (RSM – OFC) and Mr. Subhash Sunkari (Asst.

Agronomist) visited the crop corn at Warangal and

Karimnagar, Telangana on 18th and 19th October, 2019.

BIOSEED STALL AT MP CORN FESTIVAL AWARDED AS THE BEST STALL

On 15th and 16th December, 2019, a Corn Mela with

the title ‘Corn Festival 2019’ was organised by the

government of Madhya Pradesh. The Mela, which

witnessed an impressive participation, was attended by

the honourable Chief Minister Mr. Kamal Nath and MP

Mr. Nakul Nath.

33

BIOSEED TEAM ON TOMATO CROP TOUR

A team consisting of Dr. Paresh Varma (Executive Director

and Chief Executive – Bioseed South East Asia and Research

Director BRI), Mr. Atul Jain (PEA lead), Dr. Amaresha (Lead

Breeder), Mr. M. Vijay kumar (RSM-Vegetables) and Mr. B.

Anand (PEA) visited the tomato crop on 15th November,

2019 at Madanapalle, Andhra Pradesh.

STUDENTS EMBARK ON EDUCATIONAL CROP TOUR

A students’ educational tour-cum-exhibition on our

corn mega field day was arranged by Mr. Sham Bhoraj

Nagare (Officer – OFC) at Yeola, Maharashtra. More than

50 students of 5th to 7th standard along with school

staff attended the tour.

Mr. Bhushan Borse (Dy. Regional Manager – OFC)

educating the students about corn life-cycle

morphology, history and origin of corn, major irrigation

stages and related information.

Team at the Tomato Crop Tour Mr. Bhushan Borse educating the students

Team at the Corn Crop Tour

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Dignitaries lighting the lamp at the IISR seminar

35

SUGAR

HEAD OFFICEIISR SEMINAR

Mr. Roshan Lal Tamak, was a speaker at the seminar

titled ‘Sugarcane: Challenges and Future Strategies for

Doubling Farmers Income’, which was organised by the

Indian Institute of Sugarcane Research (IISR), held on

14th November, 2019 in Lucknow.

In line with this objective, he cited the example of

sugar industry where seamless integration of the value

chain is there. During his address, Mr. Tamak further

emphasised that sugar factories have the potential

and necessary infrastructure/ capabilities to develop

as agro processing hubs to achieve the objective of

increasing the income of farmers.

Highlighting the need of collaboration to meet this

target, DCM Shriram has joined hands with IISR Lucknow

and adopted 20 villages, in the catchment area of its

4 sugar mills in the district of Hardoi and Lakhimpur.

NATIONAL CSR SUMMIT: 3.0 - THE ROAD AHEAD

National CSR Summit, CSR 3.0, organised by CII on 12th

December, 2019 in New Delhi.

The panel discussion was on the alignment of CSR

with Sustainable Development Goal 6 i.e. Clean Water

and Sanitation. Mr. Roshan Lal Tamak shared various

initiatives undertaken by DCM Shriram to channelise

its action towards this vision. He stated that DCM

Shriram is actively engaged in the development of

rural areas by educating farmers to get proper farm

inputs on sugarcane, thus enabling farmers mitigate

the challenges of poor soil health and water availability.

He highlighted that DCM Shriram’s focused water

conservation initiatives have resulted in water savings

of 275.39 billion litres between 2016 and 2019, which

have been assessed by Indian Institute of Sugarcane

Under this project, many interventions have been

planned to increase the productivity, reduce the cost

of cultivation and explore sources of ancillary income.

35

ALL INDIA SUGAR TRADE ASSOCIATION (AISTA) - SUGAR CONCLAVE

Mr. Roshan Lal Tamak was a key speaker and panelist at

the AISTA Sugar Conclave held on 11th January, 2020 in

Mumbai.

He presented a discourse on present situation and

future of sugarcane in India under Sugarcane Agro –

Economic Space and Future Outlook. He enumerated

the power and reach of the sugar industry that employs

SUSTAINABILITY PARTNERSHIP SUMMIT AND MOU SIGNING WITH IISR

DCM Shriram Sugar organised a Sustainability

Partnership Summit 2019 on 27th September, 2019 in

Delhi. The summit was attended by our partners for

a dialogue to mitigate challenges and identify new

opportunities for our mutual commitment towards

sustainability initiatives.

Mr. Roshan Lal Tamak and Mr. Varun Shriram along with other partners at the Sustainability partnership summit

Mr. Roshan Lal Tamak being felicitated at the AISTA Sugar Conclave

3636

Research-Lucknow. These initiatives are gaining

momentum exponentially and he further assured that

DCM Shriram will continuously contribute towards

Sustainable Development Goals by partnering with

various like-minded partners, who share the same

commitment towards sustainability.

Mr. Roshan Lal Tamak addressing the National CSR Summit

Mr. Roshan Lal Tamak addressing the seminar on ‘Sugarcane: Challenges and Future strategies for Doubling Farmers income”

over 5 crore farmers along with their families, a total 12%

of the rural population. He enumerated the continued

measures being undertaken by the Sugar BU to provide

clean energy generation to national grid and ethanol

blending for clean fuel. He highlighted the changing

trends in the sugar industry due to external factors and

the responsive sustainable measures being undertaken

by DCM Shriram to harness the full potential of sugar

industry.

36

SAMPARK - NEW YEAR ADDRESS BY MR. ROSHAN LAL TAMAK

Mr. Roshan Lal Tamak addressed a Townhall on the

occasion of New Year. He reflected on the year gone

by and shared the future prospects and focus areas of

the Business – Profitable and Sustainable Growth with

Pride, in a Smart and Responsible manner.

An official from International Finance Corporation addressing the audience

37

The event was followed by signing ceremony of 2 MOUs,

in partnership with IISR:

1. Transfer of latest technology and knowledge

regarding sugarcane development

2. Increasing the income of farmers in 20 villages of the

catchment area of DCM Shriram Sugar Mills.

Diwali Puja Mr. Roshan Lal Tamak addressing the employees across units on the occasion of New Year eve

Diwali Puja Mr. Roshan Lal Tamak at Townhall along with other officials while addressing the employees on New Year

He enumerated on the focused approach to achieve

greater cane volume and increasing our energy

efficiency by diligently identifying growth areas for

the business and company. Nucleus of an organisation

is People of that Orientation. With that being said, it

is vital to adopt a prudent approach to the health and

wellness of our employees. It is important to foster a

culture of safety.

Bringing sharper focus to functional areas with robust

performance matrix, he shed light on the vitality of

making continuous feedback an integral part of our

culture.

MOU SIGNED WITH SOLIDARIDAD AND INTERNATIONAL FINANCIAL CORPORATION

An MoU signing ceremony was concluded between

DCM Shriram, Sugar with International Financial

Corporation (IFC) and Solidaridad Network Asia Ltd.,

on 14th Janurary, 2020.

The focus of this MoU was to increase the sugarcane

yield and recovery and to improve the soil fertility of

land, thereby increasing farmers’ income. It also focused

on water conservation through efficient techniques

and measures as per standard guidelines, while

complying with international and national standards on

sustainability.

Republic Day CelebrationMoU being signed between DCM Shriram and International Finance Corporation and Solidaridard

Mr. Roshan Lal Tamak, Mr. Sushil Baveja, Mr. Varun Shriram along with others are judging the entries of children from all the units

Mr. Roshan Lal Tamak felicitating the winner of drawing competition Republic Day CelebrationMoU being signed between DCM Shriram Ltd. and RABO

Bank and Rivulis for adoption of Drip Irrigation systems

3838

MOU WITH RABO BANK AND RIVULIS FOR ADOPTION OF DRIP IRRIGATION SYSTEMS

At DCM Shriram, our focused water conservation

initiatives are gaining momentum exponentially. To

further provide impetus to our diligent efforts, we

signed an MoU with Rabo Bank and Rivulis Irrigation

India Pvt. Ltd. on 22nd January, 2020.

The MoU signing ceremony was represented by

Mr. Roshan Lal Tamak, ED & CEO – DCM Shriram

Ltd., Sugar Business; Mr. Navneet Soni - Head GCC,

Rabo Bank, Mr. Kaushal Jaiswal – Managing Director,

Rivulis India and Mr. Richard Kalphoz – Global CEO,

Rivulis and other business heads and officials of DCM

Shriram Sugar.

The purpose of this initiative was to realise the

potential of drip irrigation and how it can help achieve

the cost effectiveness and production efficiency,

thereby increasing the yield of sugarcane crop, which

will result in overall increase in the farmers’ income.

This co-joined effort will further help us in achieving

the sustainable goal towards Water Conservation

through drip irrigation.

CHILDREN’S DAY DRAWING COMPETITION AND ART GALLERY

On the occasion of Children’s Day, we organised

a drawing competition in the Sugar BU, wherein

entries were called from all the Sugar units and the

Head Office.

The children were encouraged to paint their ideas on

38

ENHANCING DIGITAL AWARENESS FOR DIGITAL AGILITY

To increase the digital adeptness and agility of our

employees, we have launched a Digitisation Campaign

with the target objective of increasing the efficiency

and effectiveness of our Sugar BU, by building

a digital mindset through increased digital curiosity

and behaviours.

It is an in-house campaign supported by our

esteemed Digital Champions from across the Units

and Head Office. To take a real time assessment of

the campaign, we ran a Digital Quiz to evaluate the

learnings and instil digital curiosity. Through the same,

we identified our Digital Winners from all Units and the

Head Office.

Republic Day CelebrationA Training on G-Cal Adoption

39

the theme ‘Saving Our Environment.’ We witnessed

an overwhelming involvement, wherein 180-plus

entries came in. Following the enthusiastic response

we received, an art gallery display was organised to

exhibit the minds of our young artists.

The winners’ drawings were then collated into unit-

wise greeting cards, which were then distributed

among everyone. This gesture was well-received by

the employees and their children whose names were

printed on the cards.

Unit wise Digital Champions

S.

No.

Ajbapur Rupapur Hariawan Loni Head

Office

1 Alok

Choudhary

Shobit

Rastogi

Chirag Anil K.

Sharma

Sidharth

Jain

2 K.N Rai Hriday

Raghuvanshi

Ankit

Kandpal

Anup

Kumar

Pandey

Mohd. Ali

3 Alok

Mathur

Jagmohan

Sarvate

Praveen

Pathak

Brajesh

Malewar

Ajay Kumar

4 - V. K. Singh Alok Mishra Vivek

Rastogi

-

5 - - Anup

Kumar

Pandey

- -

Unit wise Digital Quiz Winners

S.

No.

Ajbapur Rupapur Hariawan Loni Head

Office

1 Satyajeet

Thakur

Hriday

Raghuvanshi

Vipin

Kumar

Brahmania

Abdul

Rehman

Khan

Aditi

Mahajan

2 Ankur

Agarwal

Moeen

Ahmad

Shailendra

Mall

Dharmendra

Kumar

Verma

Swati

Ahuja

3 Rajan

Grover

Shobhit

Rastogi

Rohit

Kumar

Vivek Kumar

Tiwari

Akash

Sharma

Republic Day CelebrationDigital Champion being felicitated

TRACKING YOUR STEPS THROUGH PACER – A PEDOMETER APPLICATION

PROSPER @ Workplace is a holistic employee wellness

initiative that focuses on making the employees happier,

healthier and more productive.

39

Health is a state of mind. Wellness is a state of being.

Committed to this belief, we launched Pacer – StayFit

Challenge for all employees. People were encouraged

to come on board Pacer – A pedometer and fitness

application that tracks your physical activity and counts

the number of steps walked.

We select winners monthly, on the basis of maximum

physical activity undertaken by the participants, thereby

promoting a healthy lifestyle.

CONVERSATIONS THAT COUNT – A WORKSHOP FOR EFFECTIVE FEEDBACK SKILLS

Conversations That Count was a one-day classroom-

workshop held at all Sugar Units. It focused at providing

interactive opportunities to build the necessary skills

needed to give feedback effectively and develop team

members. The course provides essential tools for

managers to use in one-on-one mentoring situations

to develop capabilities, guide careers, and drive

productivity.

The workshop was well-received and appreciated by

all the employees. They acknowledged the importance

of continuous and concurrent feedback. They took

cognisance of different behavioural styles that will

further help them understand each other better and

make the conversations more meaningful.

Republic Day CelebrationWinner being felicitated for PACER Challenge – Maximising daily steps

Diwali Puja Employees performing a group activity at the workshop

Republic Day CelebrationEmployees attending the ‘Conversation that Count’ workshop

An executive from Parafit India, LLP spreading the awareness on Fitness, Nutrition and Healthy living

HEALTH AND NUTRITION KNOWLEDGE SESSION

Health and Nutrition knowledge session was held on

26th September, 2019 in partnership with Parafit India

LLP, to spread awareness on Fitness, Nutrition and

Healthy Living.

He enumerated on the basics of food structure, the

importance of indulging in regular physical activity,

404040

Zonal incharges performing at the Disha

Employees being a part of the workshop

Disha- A Theatre based workshop

DISHA – NAYI MANZIL, NAYI PEHCHAN – A THEATRE-BASED WORKSHOP

DISHA – A theatre-based workshop was organised

from 14th – 17th October, 2019, with the objective of

Wholesome Development Programme for the Zonal

Incharges. It focused on improving the work ethic,

communication and enhancing the overall productivity

and working capacity of the cane employees.

Drama, as a learning medium, creates and portrays this

context - the social systems of the organisation, and

invites the learner’s ‘whole self’ to respond to it in the

here and now.

The rich variety of exercises and simulations involved

in theatrical activities offered unlimited chances for

learners regarding those simulations to consider their

importance and relevance to their own realities.

adopting progressive eating habits and including them

in your routine, thereby promoting a healthy lifestyle.

41

DIWALI CELEBRATION

Exhilarating Diwali celebrations at the head office took

place on 25th October, 2019 for the employees to build

the enthusiasm and increase engagement in the festive

fervour.

Various competitions like desk decoration, best dressed

employee and rangoli making were held to align the

cheerful festive frame of mind with the office workspace.

Mr. Roshan Lal Tamak along with Mr. Varun Shriram greeting colleagues on Diwali

Employees Celebrating Diwali – Desk Decoration

41

RUPAPUREMPLOYEES HONOURED WITH LONG SERVICE AWARDS

Long Service Award Ceremony – Harshotsav was

organised at Rupapur on 1st October, 2019 to recognise

the employees for their long association with the

company. The awardee employees and their families

cherished the moment when their contributions and

dedications were honoured.

The Jazz Band played by the marching students guided

our chief guests, Mr. Roshan Lal Tamak, Mr. Varun

Shriram, and other guests to the venue where small kids

welcomed them through a grand dance performance.

The ceremony started with the lamp lightening,

garlanding the statue of Sir Shri Ram, followed by the

presentation of the Sugar Business Journey clip. The

employees of all four units subsequently enthralled the

guests with marvellous cultural programmes.

It was an unforgettable moment for all the Long

Service awardees and their families, where a total of

208 employees were awarded with Silver Salver and

certificates on completion of their 10, 15 and 20 years

of services with the organisation. The employee list

included 86 from Ajbapur, 38 from Hariawan, 28 from

Loni and 56 from Rupapur.

Mr. Varun Shriram and Mr. Roshan Lal Tamak motivated

the awardees with their inspirational words and

expressed their thanks for their long association with

the company.

Before dispersing, all the awardees posed for a group

photograph, in a fashion which portrayed the design of

the Tri-colour, with Mr. Varun Shriram and Mr. Roshan

Lal Tamak.

Everyone present on the occasion relished a lavish

dinner as the function proceeded to its end.

DIWALI MELA CHEERS UP EMPLOYEES

Diwali, the festival of distinctive significance, the festival

of lights and the festival of happiness was celebrated

with pompous arrangements at DCM Shriram Ltd.,

Sugar Unit, Rupapur on 25th October, 2019.

All the employees along with their families took part in

Diwali Mela. Attractive food stalls were put up in the

campus, besides activities like Diwali lucky draw and

stall games brought cheer to the participants. There

were a number of other exciting things to look forward

to at the mela, which were organised by the employee

themselves with palpable enthusiasm.

SAI SANDHYA SETS THE DEVOTIONAL MOOD AT RUPAPUR

On 30th October, 2019, DCM Shriram Ltd., Sugar Unit,

Rupapur organised Sai Sandhya amidst a devotional

aura. The people from Shirdi graced the event with

various musical performances like bhajans, songs and

satsang. The employees and their families joined the

event in large numbers and had the opportunity to Mr. Roshan Lal Tamak and Mr. Varun Shriram along with the winners of Long service award

Employees along with their families enjoying at Diwali Mela

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Mr. Prabhat Kumar Singh, Unit Head briefing the employees at Sambodhan meet

KAIZEN AWARDS GIVEN AWAY DURING SAMBODHAN

The DCM Shriram Ltd., Sugar Unit, Rupapur organised the

town hall meet on 4th November, 2019. In the town hall

meet Sambodhan, all the HODs briefed the employees

on the developments of their respective departments

and the forthcoming challenges. On this occasion,

Kaizen Awards were given away to the employees

for their KAIZENS. The winners shared their activities

of respective Kaizen in the meet. At the conclusion of

the event, the Unit Head gave the Sambodhan speech

to all the employees and wished them success in their

endeavours. He announced the upcoming season as the

‘season of excellence.’

DM AND MLA INAUGURATES CANE CRUSHING SEASON

The Muhurat Puja was performed by our respected

Executive Director (Sugar) and Unit Head on 8th

November, 2019. The ritual was followed by the opening

ceremony of the crushing season 2019-20.

Mr. Pulkit Khare, District Magistrate, Hardoi and

Mr. Manvendra Singh, MLA, inaugurated the crushing

season 2019-20 along with the Executive Director, Unit

Head by welcoming the first bullock cart, first tractor

trolley and first truck of sugarcane, finally dropping the

cane in the cane carrier.

enlighten their inner soul with the inspirational words of

Sai Baba. The employees too were witnessed dancing

to the devotional music and the soul-stirring bhajans.

SEEKING THE BLESSINGS DURING BOILER POOJA

It’s probably the best time of the year at Rupapur when

the team members of the power plant organised Pooja

for Master Trail on 8th October, 2019. The employees

were seen prostrating before the Lord, while seeking the

blessings for the Boiler vertical start-up and trouble-free

operation throughout the season.

FASTING ON CHHATH POOJA

Chhath Pujan was organised at DCM Shriram Limited,

Sugar Unit, Rupapur, with immense spiritual zeal on 3rd

and 4th November, 2019.

On this festive day, several rituals like Surya Shashthi,

offering songs, etc. were conducted by the devotees to

the Sun and Goddess Chhathi Maiya.

Employees feeling mesmerized at the Sai Sandhya

Women of DCM Shriram Ltd., Sugar Unit, Rupapur performing the puja on the occasion of Chhath Puja

During the festival, the devotees observed a fast for the

entire day, which they usually break after sunset. The

devotees also distributed ‘Prasad’ which includes kheer,

chapattis and fruits among the families.

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CHILDREN’S DAY MARKED WITH EUPHORIC CULTURAL EVENTS

Children’s Day, which celebrates the innocence and

excitement of children, was observed on 14th November,

2019 with immense enthusiasm.

Mr. Prabhat Kumar Singh, Unit Head enjoying with the kids on the occasion of Children’s Day

Children of DCM Shriram Ltd., Sugar Unit, Rupapur participated in the drawing competition on the theme of ‘Save the Nature’

All the employees, sugarcane growers, and distinguished

guests, including DCO, SDM, etc. participated in the

opening ceremony of the crushing season 2019-20.

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Inauguration of crushing season by dignitaries

We made it a fun-filled day for the students by organising

a cultural event filled with music, dance and many

exciting activities. The students were elated to see their

teachers up on stage performing and celebrating the day

with zeal and enthusiasm. At the end of the event, the

Unit Head spoke about the importance of the Children’s

Day and distributed trendy gifts to the play school kids.

DRAWING COMPETITION FOR COLONY CHILDREN

On the occasion of Children’s Day, a drawing

competition was organised at DCM Shriram Ltd. Sugar

44

Children enjoying during the Christmas celebrations

45

Unit, Rupapur. The theme of the competition was ‘Save

the Nature.’ The colony children participated in the

drawing competition in large numbers. The competition

was held in three groups: Class 1-5, Class 5-8 and Class

8-12. The children thoroughly enjoyed the contest and

participated enthusiastically.

CHRISTMAS A HIT AMONG CHILDREN

Christmas Day was celebrated at DCM Shriram Limited,

Sugar Unit, Rupapur, with immense enthusiasm on 25th

December, 2019.

The children gave impressive dance performances and

sang songs to make the festival even more joy-filled and

exciting for all. The celebration ended with chocolates

distribution to all the children, followed by the speech of

Mr. Prabhat Kumar Singh, Unit Head to the children of

play school and their parents.

LADIES CLUB ANNUAL PARTY BRINGS THE CELEBRATORY MOOD

On the eve of Christmas, the ladies of the colony organised

an Annual Ladies Club Party, which attracted everyone.

Various dance performances, songs and plays by the

colony kids on environment protection were performed.

At the end of event, Mr. and Mrs. Prabhat Kumar Singh cut

the cake, which was then followed by a palatable dinner

for all.

NEW YEAR CELEBRATIONS

DCM Shriram Limited Sugar Unit, Rupapur, celebrated

the New Year Eve-2020 amidst a charging environment

on 1st January, 2020.

During the celebration, all employees and their families

were engaged through various performances and

activities performed by a musical group. The musical

team gave some high-voltage dance performances and

sang melodious songs which enthralled the audience.

Towards the end of the event, three bumper prizes

were announced through a lucky draw system, followed

by cake cutting and freestyle dance. The Unit Head

shared his new year wishes in front of everyone, with his

inspirational words. The beautiful evening ended with a

delicious dinner.

EMPLOYEES GATHER TOGETHER TO CELEBRATE LOHRI

Lohri, one of the most beautiful festivals that mark the

onset of harvesting season and the arrival of the New

Ladies of DCM Shriram Ltd., Sugar Unit, Rupapur enjoying the Ladies club party on the Christmas Eve

Mr. Prabhat Kumar Singh, Unit Head along with employees and their families at the New year celebrations

45

Mr. Prabhat Kumar Singh, Unit Head addressing the employees on the occasion of Republic Day

REPUBLIC DAY BRINGS PATRIOTIC AURA

The 71st Republic Day celebrations took place in DCM

Shriram Ltd. Sugar unit, Rupapur with the flag unfurling

ceremony followed by a cultural heritage programme.

Everyone gathered together in a patriotic mood to

promote the rich cultural diversity of DCM Shriram family.

As part of the celebrations, various cultural events

and speeches were performed by employees and

their families. The BBS champions, Best Kaizens and

participants of the cultural events were recognised.

At the end of event, the Unit Head addressed the

employees on the occasion of Republic Day.

WORSHIPPING GODDESS SARASWATI ON VASANT PANCHAMI

On 31st of January, 2020, Vasant Panchami Puja was

organised at DCM Shriram Ltd., Sugar Unit, Rupapur.

The employees and their families took part in the

celebrations with dedication and worshiped Goddess

Saraswati. Slates, pencils and books were distributed to

all the colony kids during the day. At the end of event,

CSR

SCREENING CAMP BRINGS HOPE TO VILLAGERS

As a part of ‘Khushali Sehat’ – our CSR initiative on

health, a screening camp for cataract eye surgery was

organised at DCM Shriram Ltd., Sugar Unit, Rupapur

in collaboration with Sitapur Eye hospital for the

beneficiaries of nearby villages in the factory premises

on 22nd November, 2019.

The camp was inaugurated by Mrs. & Mr. Prabhat Kumar

Singh, Unit Head, along with the senior officers and the

employees. A total of 610 villagers (male and female)

were registered in the camp, out of which around

284 people were selected for cataract eye operation

at Sitapur Eye Hospital. During the camp, tea, snacks

and meals were served to all the patients and their

attendants.

Employees along with their families performing the puja on the occasion of Vasant Panchami

Mrs. and Mr. Prabhat Kumar Singh at the eye checkup camp

Year was celebrated with euphoric activities on 13th

January, 2020. A huge bonfire put up in the yard. The

festival gave the opportunity to friends and families to

gather together and spend quality time. The people

celebrated by singing and dancing around the fire,

during which the people threw popcorn, gur, rewaries,

sugar-candies and sesame seeds.

the kites were also distributed to all the employees and

their families, after which they started flying kites and

enjoying their day.

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MESMERISING ACTIVITIES ENTHRAL EMPLOYEES AT DIWALI MELA

Diwali, the festival of distinctive significance, the festival

of lights and the festival of happiness was celebrated with

enviable grandeur and excitement at DCM Shriram Ltd.,

Sugar & Distillery Unit, Hariawan on 19th October, 2019.

All the employees along with their families participated

enthusiastically in the pompous Diwali Mela. Some

enviable attractions, such as the sumptuous food stalls,

Diwali lucky draw, stall games added to the cheerfulness

of the participants at the mela, which were put up by

the employee themselves.

Puja being performed by the employees on the occasion of Navratri

Employees along with their families enjoying at the Dandiya Night

Unit Head lighting the rangoli on the occasion of Diwali Mela

SEEKING BLESSINGS DURING BOILER POOJA

It’s considered the best time of the year at the DCM

Shriram Ltd., Sugar and Distillery unit, Hariawan, when

the team members of the power plant organise Pooja

for the master trail on 8th October, 2019. This year, the

employees prayed to God and sought his blessings for

the Boiler vertical start up and trouble-free operation

throughout the season.

Diwali Puja Hawan being performed by the employees to seek the blessings of God during boiler pooja

HARIAWANNAVRATRI FERVOUR BRINGS FAMILIES TOGETHER AT HARIAWAN

It was a devotional aura at DCM Shriram Ltd. Sugar &

Distillery Unit, Hariawan, as the Unit celebrated the

auspicious festival of Navratri from 29th September

to 7th October, 2019. The employees along with their

families engaged themselves wholeheartedly in the

worship of Goddess Durga and her nine structures. The

celebrations started with Kalash Sthapana and Poojan

on 29th September, 2019. The rituals like Havan, Kanya

poojan and Kanya Bhoj were performed on the occasion

of Navmi, 7th October, 2019. The participants dedicatedly

organised Mata ki Chowki on 2nd October, 2019.

During the scintillating Dandiya nights, organised on

the eve of Mahanavmi, the employees along with their

families came together in colourful attire to play Dandia

Raas with their beautifully decorated wooden sticks.

It was a mesmerising sight to witness the night being

enjoyed with such passion by the enthusiastic employees.

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Employees offering prasad on the occasion of Chhath Puja

CANE CRUSHING SEASON CEREMONY KICKED OFF

To commence the cane crushing season, Pooja and

ribbon cutting of cane carrier was organised in the

presence of chief guest Mr. Pulkit Khare (DM Hardoi),

Mr. Varun Shriram, Mr. Pradeep Tyagi Singh, other

government officials, farmers and employees of DCM

Shriram Ltd., Sugar and distillery unit, Hariawan. On the

occasion, the farmers and guests were served snacks

and sweets packets.

CHHATH POOJA CELEBRATED WITH RITUALS AND PRAYERS

Chhath Pujan was celebrated at DCM Shriram Limited,

Sugar & Distillery Unit, Hariawan, with renewed

optimism and vigour on 3rd and 4th November, 2019.

On this festive day, several rituals like Surya Shashthi,

offering of songs, etc. help the devotees to please the

deities, especially the Sun and Goddess Chhathi Maiya.

During the festival, the devotees observed a fast for the

entire day which they usually break after sunset. The

devotees also offered Prasad, which includes Kheer,

Chapattis and fruits among the families.

Ribbon Cutting ceremony being held to commence the crane crushing season

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STUDENTS ENJOY THE LUXURIES ON CHILDREN’S DAY

One of the best day of the year for kids was celebrated

on 14th November, 2019 with special activities. It was a

tremendously fun-filled day for the students, with the

arrangements for a special lunch and an extravaganza

filled with music, dance and a host of fun-filled activities.

The students were elated to see their teachers up on

stage performing and celebrating the day with zeal and

enthusiasm.

CHILDREN GIVE IMPRESSIVE PERFORMANCES DURING CHRISTMAS

It was a fun-filled and cheerful Christmas for the

employees at DCM Shriram Ltd., Sugar and distillery

unit, Hariawan on 25th December, 2019. The celebrations

started with the cake cutting ceremony by Mrs. Sadhna

Tyagi, along with senior ladies of the campus and the

children of Hariawan unit.

The children gave exciting dance performances and

sang songs, which made the Christmas celebrations

even more joyful for the onlookers at the venue. The

celebrations ended with the distribution of chocolates

and sweets to the children present at the event.

CHARGING ATMOSPHERE DURING NEW YEAR CELEBRATIONS

The new year celebrations at DCM Shriram Ltd., Sugar

and distillery unit, Hariawan, witnessed unprecedented

enthusiasm amongst the employees and all

arrangements were put up to make it a truly grand

event, on 1st January, 2020.

During the celebrations, the employees and their

families were engaged through various performances

and activities performed by Bacchan Musical Group.

The musical team put up thrilling dance performances,

and sang melodious songs as the audience cheered

in sheer joy. As the celebrations reached their end,

three bumper prizes were announced through lucky

draw system followed by cake cutting and freestyle

dance. The Unit Head shared his new year wishes for

everyone amidst an aura of brimming optimism among

the employees. The beautiful evening ended with a

delicious dinner.

Unit Head, Mr. Pradeep Tyagi getting clicked at the Children’s Day celebration

Mrs. Sadhana Tyagi along with senior ladies and children cutting the cake on the occasion of Christmas

49

Children performing on the occasion of New Year celebrations

Children Health checkup camp at the Adharshila School

Lohri Celebration

ANNUAL HEALTH CHECK-UP FOR ADHARSHILA KIDS

At DCM Shriram Ltd., we focus on creating a bright

future with healthy children. A medical health check-up

camp for Adharshila school kids was organised where

a team of dedicated doctors conducted the camp,

which included general physical examination and dental

check-up. The doctors offered the necessary medical

advice and precautionary measures related to winter

health to all the students attending the camp.

LOHRI BRINGS FAMILIES AND FRIENDS TOGETHER AT HARIAWAN

Lohri, one of the most beautiful festivals that mark the

onset of harvesting season and the arrival of New Year

was celebrated with great zeal and grandeur on 13th

January, 2020, by lighting a huge bonfire in the yard.

Unit Head along with employees at the Republic Day celebration

CSR

KIRTIMAAN 100 SHRIRAM SWACHHAGRAH

The DCM Shriram Ltd., Sugar and distillery unit,

Hariawan celebrated a unique milestone of its sanitation

programme. We have completed the construction

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It gave opportunity to friends and families to gather

together and spend some memorable time and socialise.

The participants celebrated by singing and dancing

around the fire, with some people throwing popcorns

into the bonfire, while others munching on the gur,

rewaries, sugar-candies and sesame seeds. Everyone

had an incredible experience for the entire evening.

REPUBLIC DAY CELEBRATIONS

The 71st Republic Day was celebrated at DCM Shriram

Ltd. Sugar & Distillery unit, Hariawan, with a number of

colourful and engaging activities. The national flag was

unfurled in presence of an impassioned audience, which

was followed by a cultural heritage programme.

The employees and their families were together in the

celebration of this special day amidst a patriotic mood,

which also demonstrated the rich cultural diversity

of DCM Shriram family. As part of the celebrations,

enthralling sports activities were organised and

everyone had a great time throughout the day.

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39 VOLUNTEERS DONATE BLOOD AT BLOOD DONATION CAMP

As part of the CSR initiatives, DCM Shriram Ltd.

Sugar and Distillery Unit, Hariawan, organised a blood

donation camp on 24th December, 2019 at the guest

house in association with the government blood

bank, Hardoi. A total of 39 volunteers donated blood

(including 6 women). The camp was organised in the

blood transportation and collection van. The Unit Head

inaugurated the camp by cutting the red ribbon.

Launch of comic book “Chamatkari Sonu ki Teen Swachh Aadatain”

Unit Head, Mr. Pradeep Tyagi inaugurating the Blood donation camp by cutting the ribbon

51

work on 100 toilet blocks in UP and celebrated the

programme as “Kirtimaan 100”. In the programme, we

have handed over some 100 toilet blocks to the district

administration.

The event was hosted at the Junior High School, Jetuli

on 18th December, 2019. The city magistrate, Hardoi

graced the event as the Chief Guest and unveiled

the Shriram Swachhagraha Model and presented the

Swachh Gram Puruskar to the selected Gram Pradhans.

The BSA, Hardoi, launched a sanitation comic book

“Chamatkari Sonu ki Teen Swachh Aadatain.”

During the programme, approximately 500 school

kids from all units, Gram Pradhans, along with the

government authority and the DCM officials were

present.

Villagers actively participating in the K-Sehat, Nutritional Drive

K-SEHAT: NUTRITION DRIVE IN 14 VILLAGES NEAR HARIAWAN

A nutrition awareness drive was organised in 14 identified

villages near DCM Shriram Ltd., Sugar and distillery unit,

Hariawan. The NGO partner MAMTA – HIMC conducted

the activities with the support of ICDS department.

The different topics like anaemia, services available

at anganwadi centres and importance of nutrition for

infants, adolescents, pregnant and lactating mother,

health/ideal food have been discussed during the

community meeting.

The nutrition drive continued in the month of January

and impacted 985 males and 1096 females, reaching

a total of 281 people. The AWWs and other FLWs

successfully took part in this programme.

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LONITHE JOY-FILLED CELEBRATIONS OF NAVRATRI

The entire festival of Navratri was celebrated with

immense religious fervour. On the eve of Navratri,

various events such as Vibrant Dandiya, Garba Dance

with different games were organised, in which all the

employees along with their family members participated

with great joy and enthusiasm. The function ended with

a delicious dinner.

On the morning of Dussehra festival, Shastra Poojan

was organised in which the employees participated

with unprecedented dedication.

DIWALI CELEBRATIONS

DCM Shriram Limited, Sugar Unit, Loni organised Diwali

Mela for all the employees and their family members. The

Unit Head, Mr. Pankaj Singh, along with all employees

inaugurated the Diwali Mela, and thereafter, lighted the

lamp and wished a prosperous Diwali to everyone. The

celebrations included colourful and exotic in-house

stalls/activities like Rangoli making, Lucky7, Roulette,

Tekken 3, diya decoration stalls, jumping Mickey

Mouse, clothes stalls, various food stalls and lucky draw

coupons with attractive prizes.

On the auspicious occasion of Dhanteras, sweets were

distributed to the employees by Mr. Pankaj Singh. He

expressed his gratitude to the farmers and linked the

A puja being performed on the occasion of Navratri

Employees enjoying at the Diwali Mela

Mr. Pankaj Singh, Unit Head garlanding the statue of Sir Shri Ram

progress of farmers with the organisation’s success. He

stressed the importance of their social and economical

progress. At the end of the programme, sweets packets

were distributed to everyone.

Laxmi Poojan was also performed in accounts

department on the eve of Deepawali.

MUSICAL BHAJAN SANDHYA WITH RELIGIOUS & SPIRITUAL FERVOUR

The Shriram club of DCM Shriram Ltd., Sugar Unit, Loni

organised Bhajan Sandhya on 4th November, 2019.

The programme started with the lamp lighting and

garlanding ceremony of Sir Shri Ram with the hands of

Mr. Pankaj Singh (Unit Head, Loni), HODs and members

of Shriram Club. The employees and their family

members from the Unit sung soothing devotional songs

on the occasion and gave some breathtaking cultural

and religious performances, which won the hearts of

everyone present during the event.

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Mr. Pulkit Khare, DM -Hardoi, inaugurating the crushing season in the presence of dignitaries and employees

COMMENCEMENT OF CRUSHING SEASON, 2019-20 AT LONI

The Crushing Season 2019-20 was kick started on a

high note at DCM Shriram Ltd., Sugar Unit, Loni on 4th

November, 2019. The Muhurt puja and inauguration

ceremony was commenced and ‘Starting of Crushing’

took place on 5th November, 2019.

The chief guest for the occasion Mr. Pulkit Khare, (DM

Hardoi) inaugurated the Crushing Season by cutting

of red ribbon with the pujan of cane carrier in the

presence of Mr. Varun Shriram, Mr. Roshan Lal Tamak

(ED and CEO, Sugar Business), Mr. Pankaj Singh (Unit

Head, Loni), other government officials and growers

and employees of Loni Unit. All the employees, cane-

growers and respected guests took part in the Hawan

and Poojan to seek blessings from the Lord.

Everyone joined the Muhurt puja and inauguration

ceremony by Poojan of the cart and bestowed it with

blessings for the crushing season and a prosperous year

ahead.

FUN TIME FOR KIDS ON THE EVE OF CHILDREN’S DAY

Children’s Day was celebrated very uniquely at DCM

Shriram Ltd., Sugar Unit, Loni with different events suited

for the occasion. The kids of Adharshila School eulogised

Chacha Nehru through different performances and

activities. The kids enjoyed the colourful toys arranged

during the celebration, and watched the movie ‘Kung

Fu Panda’. They were served lip-smacking snacks and

pastry, which added more joy to their enjoyment.

A drawing competition on the theme ‘Save Our

Environment’ was also organised for the employees’

children, which was followed by a movie show ‘The Lion

King’, which the children thoroughly enjoyed watching.

The celebrations ended with kids relishing pizza and

other delicacies arranged for the day. The day was

made truly memorable for them.

OFFICERS CLUB GET-TOGETHER

Officers’ Club of DCM Shriram Ltd., Sugar Unit, Loni

enjoyed the weekend on 9th and 10th November, 2019,

in which different activities like musical chair, singing,

poetry and couple singing,etc. were organised for all

the officers and their family members.

The celebrations included games and sports, followed

by mouth-watering food for all the participants, making

it a memorable weekend for all.

Employees along with their families enjoying at the officers club get-together

Children participating in drawing competition on Children’s Day

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Officers attending a Guftagu session

SOME RETROSPECTION ON PERFORMANCE DURING GUFTAGU

Guftagu - an interactive session for the officers - was

organised at DCM Shriram Ltd., Sugar Unit, Loni on 27th

November, 2019. This time, Guftagu was organised in a

new fashion, which involved ‘On the Spot Topic Selection

and Discussion’ by all the participants, wherein the

officers shared their views in a very interactive manner

on various topics.

Some of the key discussed points by the participants

included:-

1. Importance of work in life and the importance of goal

creation for a meaningful life

2. Importance of listening and the difference between

sincere listening, intellectual listening and emotional

listening

3. Meaning of communication and the importance of

reader feedback

4. Listen, Think, Re-think, then do Your Job i.e ‘Suno,

dhuno aur fir buno’

The employees found the programme very fruitful and

productive. At the starting of the program, refreshments

were enjoyed by everyone.

ANNUAL SPORTS DAY OBSERVED AT AADHARSHILA PLAY SCHOOL

Aadharshila Play School of DCM Shriram Ltd., Sugar

Unit, Loni, celebrated the Play School Annual Sports on

30th November, 2019 with incredible vigour.

Kids performing at the Annual Function of Aadharshila Play School

Annual Sports Day of Aadharshila Play School

The audience enjoyed the fabulous performances by

the play school kids, which included some exciting

activities like the March Past, Coin Race, 50 Metre Race,

Circle Race, Ballon Race, etc. In addition, the parents

also participated in various sports activities (i.e; Musical

Chair, Needle Competition and Straw Passing games) to

motivate their children.

SF ROADSHOW FOR INFORMING AND EMPOWERING EMPLOYEES

A session was organised for the officers, who are

using the CPM module, for providing them information

about the ESS portal, CPM (Continuous Performance

Management) and SF adoption. It was conducted

as a roadshow, in which the people were entertained

through different types of management games and

presentations meant for officers, and the show tried to

resolve their problems related to goal filling and CPM.

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55

Mr. Pankaj Singh, Unit Head recognizing the employees on the Saajha Manch for their remarkable contribution

The team that came from HO at the end of the

programme distributed grand prizes to the winning

contestants. The roadshow related to the ESS portal

has been appreciated by all the officers and has

been promoted.

Masti ki Paathshala, Black and White Bollywood, Nari

Shakti - Ek Garvs kit, and many other exciting activities.

Everyone relished the sumptuous dinner arranged for

the occasion.

When the midnight arrives and the clock strikes 12 at

midnight, the families count down and then they turn

off all the lights and reopen their eyes to ‘enter the new

year with a new light.’ On the eve of New Year, hawan

and pooja were organised at the temple during the

evening, in which the employees along with their family

members participated with full spirit and devotion.

RECOGNISING ACHIEVEMENTS DURING SAAJHA MANCH

A quarterly forum, Saajha Manch, was organised on 10th

January, 2020. In the Manch, all the HODs briefly shared

the specific contributions/highlights/ achievements

and challenges for the previous quarter and the way

forward for the next three months. As part of Saajha

Manch, all the new joinees were also introduced in this

meet.

The DCM Shriram Ltd., Sugar Unit, Loni Unit Head,

Mr. Pankaj Singh in a ceremony also recognised some

selected employees for their exceptional/remarkable

contributions in various areas such as Kaizen, Value

Champions based on “I Act On”, recording of ‘near

miss incidents identification’ and Safety Champion

Badges. Mr. Pankaj Singh emphasised on the need

and importance of water conservation, ‘zero rework,’

doubling of farmer income, cost saving in all manners,

improvement of communication skills, resource

utilisation, focus and awareness on safety with quality

production in conversation round.

NEW YEAR CELEBRATIONS

DCM Shriram Ltd., Sugar Unit, Loni, welcomed the

New Year-2020 with new energy and aspirations. The

evening witnessed some entertaining programmes,

conducted in-house, and performed by the employees

and their family members.

The celebrations were started with Shiv Vandana and

some inspirational words by the Unit Head, addressed

to the employees, on the new year eve.

The main attractions of the programme were the Lucky

Draw coupons, Colour Theme Dance with Bollywood

Tadka (by Play School kids), Bollywood Mashup,

Instrumental Fusion, Kitty Party (by colony ladies),

Employees participating in an activity as part of SF Roadshow

Employees enjoying at the New Year Party

55

Employees taking an Oath during the Road Safety Week celebration

CREATING AWARENESS ON ROAD SAFETY WEEK

With the objective of creating awareness among the

employees and the nearby villages, the 31st National

Road Safety Week was celebrated at DCM Shriram Ltd.,

Sugar Unit, Loni from 11th to 17th January, 2020. During

the week, informative pamphlets and reflective stickers

on road safety were distributed at bagasse yard, cane

yard, godown area and different plant areas to the

employees and truck/trolley drivers. During the week,a

film on safe driving was also shown to the employees of

our unit, after which a quiz competition was organised

on the theme.

The main objectives of observing the Road Safety

Week were to promote the road safety measures in the

community, workplaces, on roads, factory premises, etc.

The aim was also to encourage the people to follow the

traffic rules and wear helmets and seat belts while driving.

There were also lessons on maintaining citizenship

behaviour during driving. The Road Safety Week also

raised awareness on drunk driving, avoiding driving if a

person is tired and not using phones while driving.

STUPENDOUS CELEBRATIONS DURING THE LOHRI FESTIVAL

Lohri Unit held stupendous celebrations on the occasion

of Lohri, which was celebrated on 13th January, 2020.

The employees and their family members enjoyed the

festival with the lighting of bonfire, indulging in Bhangra

dance and Dhol amidst euphoric celebrations.

The Unit had special arrangements for the day, which

included stalls of snacks such as Gulab Jamun, noodles,

delicious chats, and a variety of other delightful

servings. The employees spent the evening dancing

around the bonfire and wishing each other for a bright,

prosperous and peaceful life.

71ST REPUBLIC DAY CELEBRATIONS

The 71st Republic Day celebrations took place at

Loni Unit during a grand ceremony arranged for the

occasion. At the start of the programme, the honourable

Unit Head of Loni unit, Mr. Pankaj Singh, inspected the

guards and the flag unfurling ceremony. Thereafter, the

employees and their family members sang the national

anthem in unison with the voices reverberating across

the grounds.

Employees along with their families dancing and enjoying at the Lohri Celebration

Employees participating in an act

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57

Republic Day celebrations

Employees participating in an activity on Values

Employees along with their families flying the colourful kites on the occasion of Vasant Panchami

Family of an employee performing puja on the occasion of Vasant Panchami

This year, all the performances of Jhankis were

conducted very enthusiastically by the team members

during the whole programme. The Jhankis were centred

towards the DCM Shriram values (based on ‘I ACT ON’),

EHS (Plastic: a curse to society), Behaviour-based Safety

(BBS) Practices (road safety) and Patriotism (Mime act:

Respect your national flag). On the eve of Republic Day,

a get-together and a grand dinner (BadaKhana) was

organised for all the security personnel along with Unit

Head and all the HODs and HOSs.

CELEBRATING THE POWER OF MAA SARASWATI ON VASANT PANCHAMI

Vasant Panchami, a festival dedicated to the goddess

Maa Saraswati, was celebrated with whole hearted

devotion by the employees at DCM Shriram Ltd., Sugar

Unit, Loni on 30th January, 2020. The employees along

with their family members celebrated Vasant Panchami

with the Poojan of the goddess as per the tradition.

Everyone was seen wearing yellow, and Prasadam was

distributed among the employees, who also shared

Gulal with each other at the temple.

The kids and the teaching staff from Adharshila Play

School also celebrated the auspicious day engaging

in various traditional rituals. They offered their prayers

and dedicated the flowers, sweets and Gulal to seek the

blessings of goddess Maa Saraswati.

The children and the employees engaged themselves

in kite flying during the day, and everyone was seen

participating in some kind of activity to celebrate the

day.

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SCREENING CAMP FOR CATARACT EYE SURGERY GIVES HOPE TO THE POOR

As a part of Khushali Sehat – our CSR initiative on health, a

screening camp for cataract eye surgery was organised

at DCM Shriram Ltd., Sugar Unit, Loni, in collaboration

with Sitapur Eye Hospital for the beneficiaries of nearby

villages in the factory premises on 22nd October, 2019.

The camp was inaugurated by SDM Shahabad, Mr.

Omprakash Srivastava and Unit Head, Mr. Pankaj Singh

along with senior officers and employees. A total of

604 villagers (male and female) were registered in the

camp, out of which 320 were selected for cataract eye

operation at Sitapur Eye Hospital. During the camp,

dallia and tea were served to all the patients.

Keeping in view the huge number of cataract patients,

surgeries at Sitapur Eye Hospital were divided into three

phases with 130 patients being treated on 22 October

2019, 150 on 24 October 2019 and rest of them on 5

November, 2019.

The entire process of facilitating the villagers was

thanks to the team work and coordination of the Loni

Unit and NGO staff, along with the family members of

employees.

CSR

COMPUTER LITERACY PROGRAMME TO BENEFIT CHILDREN

As a part of our CSR - K Shiksha, computer classes for

the children of nearby villages were arranged at DCM

Shriram Ltd., Sugar Unit, Loni in collaboration with

NIIT Foundation from 13th August to 14th October,

2019 in two batches. 29 students cleared the skill test

conducted by NIIT Foundation and they were then

awarded with the certificates.

The certificate distribution ceremony was conducted

on 23rd January, 2020 by our chief guest Mr. Atul

Kumar Srivastava, SDM Shahabad along with Mr.

Pankaj Singh, Unit Head, our volunteers and other

employees. Speaking on the occasion, SDM Shahabad

said, ‘CSR initiatives taken by the company are a classic

example of clear, long-term thinking in the field of rural

development as well as nation building.’ The company is

providing not only skill development but also helping in

developing skills and creating an attitude of excellence

amongst the students. The chief guest appreciated our

initiative ‘Computer Literacy Programme’, showering

praises on our efforts, and motivated the children with

his inspirational words.

Villagers were being screened at the cataract eye campMr. Atul Kumar Srivastava along with Mr. Pankaj singh handing over the completion certificate to the student

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Employees along with their families enjoying at the Deepawali Mela

DEEPAWALI MELA CELEBRATIONS LIGHT UP THE MOOD AT AJBAPUR

DCM Shriram Limited, Sugar & Distillery Unit, Ajbapur,

celebrated Deepawali Mela with fun-filled activities

on 25th October, 2019 at football ground inside its

premises. The celebrations started with a candle

lighting ceremony, which saw the participation of the

HODs along with the entire Ajbapur family. The activities

included various attractions like rides – joint wheel,

jumping rides, jumping Mickey Mouse, munchies stalls,

entertainment and games stalls, lucky draw coupons

and prizes, rangoli making activities, etc.

AJBAPURNAVRATRI & DUSSEHRA FESTIVAL CELEBRATION

DCM Shriram Limited, Sugar & Distillery Unit-Ajbapur

celebrated ‘Navratri Festival’ with lot enthusiasm from

29th September, 2019 to 7th October, 2019. During nine

days event of Navratri various activities - Maa Durga

Pujan, Sandhya Kirtan, Sandhya Aarti at Laxmi Narayan

Mandir were performed by ladies of Ajbapur campus. On

8th October, 2019, ‘Dussehra festival’ was also celebrated

at temple lawn wherein various stalls of canteen snacks

and balloon were displayed for gathering present from

Ajbapur Campus. During the Vijaydashami celebration,

Jhanki of Ram Darbar, Ram Ravan Yudha, Ravan Dahan

and Shri Ram Rajtilak were performed by all the devotees

from Ajbapur campus.

FOSTERING EMPLOYEE ENGAGEMENT THROUGH ‘SAMPARK’

In order to foster the employee engagement initiatives in

our organisation, Sampark- two-way communication meet

for second quarter of 2019, was organised by DCM Shriram

Limited, Sugar & Distillery Unit, Ajbapur on 12th October,

2019. During the ceremony, Mr. Kuldip Singh (Unit Head)

addressed the gathering through his inspirational words

and appreciated all the awardees for their achievements.

On department’s communication, Mr. Subhash Chand

(Cane Head) and Mr. HN Mishra (Engineering-Head)

shared the department’s achievements and preparation

for the forthcoming season. The staff employees

Employees along with their families enjoying at the Dussehra celebration

Team being felicitated at the Sampark- Two way meet

also participated, giving their valuable feedback and

suggestions during the two-way communication meet.

Under the rewards and recognition programme, Shriram

Rolling Cup, Near Miss Reporting, Kaizen were awarded by

the Unit Head along with the HODs. A special recognition

was given to Raw Sugar Business Rack team for their cost

saving efforts in the last season.

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DIVINE SONGS MARK THE CHHATH PUJA CELEBRATIONS

The employees at the DCM Shriram Limited, Sugar &

Distillery Unit, Ajbapur, celebrated the Chhath Pooja

with a divine vigour on 3rd and 4th November, 2019. The

Surya Shashthi was celebrated with the singing of soul-

stirring songs and followed by rigorous rituals which are

devoted to the ‘God Sun’ and Goddess Chhathi Maiya.

During the festival, the devotees (Vartee) also observed

a fast for the entire day, which they usually break after

sunset. The devotees also distributed ‘Prasad’ which

includes Kheer, Chapattis and fruits, among the families

of Ajbapur campus.

Diwali Celebration among the employees

On the eve of Deepawali, Maa Laxmi Pooja

was performed at Cash Office (Accounts) by

Mr. Kuldip Singh, Mr. Sudhir Agarwal along with the other

HODs and all the employees. In the evening, Officer’s

Club of Ajbapur organised a Deepawali get-together

wherein all the officers and their family members

participated and had an entertaining time.

Chhath Puja celebration Puja being performed at the kick start ceremony of crushing season

Mr. Varun Shriram along with other employees inaugurating the new Crushing season with ribbon cutting ceremony

CRUSHING SEASON KICKED OFF IN PRESENCE OF CANE-GROWERS

The crushing season for 2019-20 kicked off at

DCM Shriram Ltd., Sugar and distillery unit,

Ajbapur with immense fervour on 5th November,

2019. The chief guest of the occasion was Mr. Varun

Shriram, who inaugurated the new crushing season with

ribbon cutting ceremony, poojan ritual of cane carrier,

poojan of firstbull-cart, poojan of first tractor-trolley,

firstweighment, etc. in presence of Mr. Kuldip Singh

(Unit Head), all HODs, cane-growers, along with other

employees of DCM Shriram Limited, Sugar and distillery

unit, Ajbapur. Towards the end of the ceremony,

refreshments were distributed to all the cane-growers

and guests.

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of the momentous occasion were Mr. Roshan Lal Tamak

(Executive Director & CEO- Sugar) and Mr. Varun Shriram

who inaugurated the new distillery with ribbon cutting

ceremony in the presence of Mr. Kuldip Singh, Mr. Anoop

Singh, Mr. Rajesh Dhingra, Mr. Pradeep Tyagi, Mr. Pankaj

Singh, Mr. Prabhat Kumar Singh, Mr. Anant Mishra,

Mr. Sharad Yadav, Mr. Raja Srivastava, Mr. Harsh Vardhan,

all HODs along with all employees of DCM Shriram

Limited, Sugar & Distillery Unit, Ajbapur. During the

inaugural ceremony, pooja was organised with Kalash

Sthapna, Shree Ganesh Pooja, Shree Hanuman Chalisa,

Hawan and Aarti, followed by prasad distribution to the

entire gathering present during the ceremony.

kids of Adharshila School performing dance on the occasion of Children’s Day celebration

Mr. Roshan Lal Tamak and Mr. Varun Shriram inaugurating the new distillery unit in presence of other dignitaries

Mr. Roshan Lal Tamak and Mr. Varun Shriram performing puja on the inauguration of New Distillery unit

KIDS GIVE ENTERTAINING PERFORMANCES ON CHILDREN’S DAY

On the eve of the birthday of Pandit Jawaharlal Nehru,

DCM Shriram Ltd., Sugar and distillery unit, Ajbapur

celebrated Children’s Day with many engaging

programmes at the Kindergarten School, Adharshila.

On 14th November, 2019, the kids of Adharshila school

performed fancy dress acts and dance performances to

entertain their parents and teachers, while displaying

their respect and affection for Chacha Nehru. The whole

celebration created an atmosphere of joy and laughter

at the school, with the children seeming to thoroughly

enjoying the day. During the initiative, Mr. KN Rai

(HR Head) spoke to the parents on play school’s success

and also appreciated all kids and teachers for their hard

work towards making the event truly successful. The

senior ladies of the campus presented gifts and prizes

to the kids for their performances and impressive acts.

The celebrations ended with chocolate distribution

amongst all school children. During the evening, a

drawing competition on ‘Save Our Environment’ for

employee’s children was organised for which 63 entries

were received, which will be evaluated at the Head

Office in New Delhi.

NEW DISTILLERY INAUGURAL CEREMONY PERFORMED AMID RITUALS

The inaugural ceremony of the new distillery was

organised at the DCM Shriram Ltd., Sugar and distillery

unit, Ajbapur on 18th November, 2019. The chief guests

CHRISTMAS DAY CELEBRATIONS ENTHRAL EVERYONE AT AJBAPUR

The Christmas celebrations were organised by

the Ajbapur unit on 25th December, 2019 amidst

unending fun and enjoyment. The auspicious day was

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SDM WITNESSES NEW YEAR CELEBRATIONS AT AJBAPUR

DCM Shriram Limited, Sugar & Distillery Unit, Ajbapur

organised the New Year Eve celebrations with attractive

arrangements on 1st January, 2020. The celebrations

were begun with lamp lighting ceremony, followed by

Puspanjali to Sir Shri Ram’s statue.The chief guest of the

occasion was Mrs. Swati Shukla (SDM, Mohammadi).

The other government officials - Mr. Gyan Prakash

(Nayab Tahsildar, Mohammadi) and Mr. Shailender

Singh (SO, Pasgawan) were also present during the

celebrations. The employees of the DCM Shriram Ltd.,

Sugar and distillery unit, Ajbapur and their families

were entertained through various stage shows and

programmes, which were performed by Shah Musical

Group. Shri Radha Krishan dance and Jhanki were also

performed by the musical group. Towards the end of the

event, three bumper prizes were announced through

a lucky draw. During the occasion, SDM and the Unit

Head shared their new year wishes to the entire team

of Ajbapur. The beautiful evening culminated with a

mouth-watering dinner.

Christmas celebration at Adharshila School

Diwali Puja Performance on the occasion of New Year celebration

Diwali Puja Employees enjoying at the Lohri Celebration

kickstarted with chocolate and gift distribution to the

employees ’kids by Mrs. Kiran Singh at Kindergarten

School Adharshila. In the evening, the Ladies Club of

DCM Shriram Ltd., Sugar and distillery unit, Ajbapur

celebrated the festival of Christmas amidst a captivating

aura, with various performances like singing and dance

organised at the Guest House. Towards the end of the

day, exciting gifts and sweets were given out to the

club participants, including employees’ children. The

beautiful evening was ended with a sumptuous dinner.

BONFIRE AND POOJAN MARK LOHRI CELEBRATIONS AT AJBAPUR

Amidst a profoundly spiritual and devotional atmosphere,

the Lohri celebrations were organised by DCM Shriram

Limited, Sugar & Distillery Unit, Ajbapur on 13th January,

2020 at our Temple Lawn. The celebrations were started

with Lohri Poojan, followed by lighting of bonfire, which

became a centre of attraction to the people present.

The employees and their families enjoyed the evening

thoroughly with breathtaking activities like dancing,

playing around the bonfire and throwing ‘Til Gajak,’

popcorns and peanuts into the flames of the bonfire. The

stalls for snacks and other eatables were arranged for

the gathering present at the celebration.

71ST REPUBLIC DAY OBSERVED WITH ENTHUSIASTIC PARTICIPATION

The Republic Day celebrations on 26th January, 2020

were organised by DCM Shriram Limited, Sugar & Distillery

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Diwali Puja Pooja being performed to mark the beginning of Vasant Panchami celebrations

Students successfully completed the NIIT computer certificate

Unit, Ajbapur with a patriotic fervour at the main ground

of DCM Shriram Ltd., Sugar and distillery unit, Ajbapur.

The momentous day was made more celebratory with

the singing of patriotic theme based rhymes, with dance

and cultural performances being performed by the kids

from Adharshila (Play School) and colonies’ kids. In

addition to this, the progress on Sewing Training Centre

(Social development activity) was displayed by all the 62

sewing trainees. On the occasion, Mr. Kuldip Singh (Unit

Head) addressed the gathering through his inspirational

words. A prize distribution ceremony was organised in

which the Long service Awards, Blood donors awards,

exciting gifts for Kaizen awards, Children’s Day Drawing

competition awards and, besides the felicitation of

children performances, Play School teachers and Sewing

trainees were held. The awards and gifts were given

away by Mr. Kuldip Singh and Mrs. Kiran Singh. Towards

the end of the celebrations, Sweet Balls (Laddo were

distributed to the entire gathering.

SKIES DOTTED WITH KITES DURING VASANT PANCHMI

The festival of Vasant Panchmi was celebrated with

colourful religious rituals at the DCM Shriram Ltd., Sugar

and distillery unit, Ajbapur on 30th January, 2020 at

our temple. The function began with traditional puja of

Goddess Saraswati, Bhajan-Kirtan, Aarti, followed by

Prasad Vitran for the entire gathering.

On this occasion, colourful kites were given out to the

employees’ children by Mrs. Kiran Singh. The celebrations

were enjoyed by all, including the employee families,

which actively took part in the age-old tradition of kite

flying. Swarms of kites were seen dotting the sky much

Diwali Puja Kids enjoying at the Republic Day Celebrations

to the amusement of the onlookers. Everyone present at

the gathering had an enjoyable experience.

CSR

COMPUTER COURSE COMPLETION CERTIFICATE DISTRIBUTION CEREMONY

DCM Shriram Ltd., Sugar & Distillery Unit, Ajbapur,

initiated a computer training programme for the kids of

nearby villages. The programme runs in collaboration

with NIIT Foundation in Basic and Advance, each with

three months duration. A total of 120 students were

enrolled, out of which 112 successfully completed the

course and passed in online examination conducted by

the NIIT Foundation. The certificates were distributed by

Mr. Kuldip Singh (Unit Head – Ajbapur), in presence of

Mr. Subhas Chand (Cane Head), Mr. KN Rai (HR Head),

Mr. Alok Mathur (IT Head).

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Eye Cataract screening camp

Ladies Health camp at Mukkaddarpur

Cane growers at the general health checkup camp

Women of Panai at the Ladies Health Checkup camp

CANE GROWERS BENEFIT FROM GENERAL HEALTH CAMP

DCM Shriram Ltd., Sugar & Distillery Unit, Ajbapur

organised a general health camp at the cane yard for the

cane growers on 2nd December, 2019. A total 77 patients

benefitted from the camp. The camp was inaugurated by

Mr. Subhas Chand (Cane Head), in presence of Mr. KN Rai

(HR Head), Mr. Ali Aarzoo Zaidi (AGM, Cane), Dr. Vijay

Shukla (Medical Superintendent) and the other officers.

LADIES HEALTH CAMP

DCM Shriram Ltd., Sugar & Distillery Unit, Ajbapur,

conducted a ladies health camp in the village Panai on

9th December, 2019 to provide medical consultation to

the women on gynaecological issues. The camp was

inaugurated by Dr. Chitra Mishra and Dr. Vijay Shukla. A

total of 151 patients benefitted from the camp.

EYE CATARACT SCREENING CAMP

The DCM Shriram Ltd., Sugar and Distillery unit, Ajbapur,

conducted eye cataract screening camp in the cane

area – Maigalganj region. The camp was organised on

18th November, 2019 at Shree Pal Guest House. It was

inaugurated by Mr. Sheetanshu Kumar (Circle Officer

– Mitauli) in presence of Mr. Chandrakant Singh (SHO

– Maigalganj), Mr. Subhas Chand (Cane Head) and

other employees of DCM Shriram Limited. A total of

446 patients were registered, out of which 84 persons

were recommended for surgery and 38 persons were

provided with spectacles.

LADIES HEALTH CAMPS FOR THE BENEFIT OF RURAL WOMEN

Antenatal care (ANC) constitutes one of the key

elements towards initiatives to promote safe

motherhood. The major problem in our rural India is

the dependence of non-degree holder doctors and

exorcise. Many pregnant women do not even go for

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ANC. The company conducted ladies health camps in

village Mukaddarpur on 25th November, 2019 to provide

medical consultation to the women on gynaecological

issues. A total of 114 patients benefitted from the camp,

including four pregnant women.

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FENESTAAWARDS WON BY FENESTAWe are honoured to announce that Fenesta has won two

awards in the months of November and December, 2019.

1. DNA Real Estate & Infrastructure Award for two

categories - “BRAND OF THE YEAR” and “MOST

PREFERRED BRAND BY REAL ESTATE SECTOR” -

in Windows and Doors category at Taj Lands End,

Mumbai on 22nd November, 2019

2. ET NOW Star of the Industry award for Three

categories - “Best Marketing Campaign of the Year

(#ShutTheShor)”, “Most Admired Brand of the Year”

and “Industry Leadership Award” in Windows and

Doors category at Taj Hotel, New Delhi on 20th

December, 2019

LAUNCH OF #SHUTTHESHOR CAMPAIGN #ShutTheShor is a social movement that aims to raise

awareness, seek solutions to bring about real change.

DNA Real Estate & Infrastructure Award, November, 2019

ET Now Star of The Industry Award – Dec 2019

Full Page ad on page 3 in TOI, Delhi NCR on 4th November, 2019

Launch of digital video on 4th November, 2019 at Fenesta Digital and social platforms

Video got more than 7 lac views on Facebook in 2 days

Launch on Radio Mirchi 98.3, Delhi NCR from 24th October, 2019 till 29th November, 2019

65

CHANNEL EXPANSION

Fenesta has launched 9 new partner showrooms

across Gujarat, Andhra Pradesh, Uttarakhand and Uttar

Pradesh during November 2019 to January 2020. These

modern showrooms have the entire range of Fenesta

products on display.

FENESTA MARKETING EVENTS

Fenesta conducts PAN India events to spread brand

awareness and increase engagement with partners and

influencers. To highlight a few events were Jairangam

Festival – Jaipur, Aarcon Expo – Agra, Rotary club

annual event – Alwar and many more.

DIGITAL MEDIA CAMPAIGNS

Launch of Selfie Contest - #shuttheshor

To fight against the noise pollution, Fenesta launched a

digital campaign #Shuttheshor. The contestants were

to click a selfie with a finger on lips and post it on the

facebook wall of Fenesta in the comment section of

Dispur Enterprise showroom launch in Dispur in November, 2019

Screenshot of #Shuttheshor Campaign

Customer Appreciation- A real testimony by Customer

campaign. The campaign turned out to be a hit with a

reach of 80k, engaged 20k participants.

“Customer Appreciation”

Started a new initiative “Customer Appreciation” on

social media in the form of a video. Every Thursday,

we feature 5-6 testimonials of a specific zone. These

are screenshots of real testimonials posted by our

customers on our FB page.

#Life@Fenesta

In association with HR, we started a new initiative as

#Life@Fenesta under Employer Branding activity on

social media platforms. Every Tuesday on LinkedIn, we

post one post related to life at Fenesta.

Fenesta Marketing event at Jairangam Festival, Jaipur

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A screenshot from Linkedin post #Life@Fenesta

Awarding the children of Employees for their exemplary performance

HR INITIATIVES

Rewarding Achievement at Fenesta

To strengthen the engagement and connect with

Employees Family members, Fenesta launched

Recognizing Meritorious children of employees. Under the

initiative children of Fenesta Employees were awarded. 4

children of 4 officers were awarded for their exemplary

performance during 10th and 12th board exams.

Rewarding Achievements and Achievers have always

been in Fenesta’s culture. With the same spirit once again

Fenesta rewarded its employees with gifts for winning

Gold, Silver and Bronze Stars for December, 2019.

Festivals at Fenesta

Festivals keep us close to our families and values. We at

Fenesta celebrate festivals like a family and cherish them

together while spreading joy and creating togetherness.

Diwali was celebrated like it is celebrated at home with

rangoli, sweets and many activities.

Diwali celebrations at Fenesta

Employees celebrating the Republic Day at Fenesta office

Training at Fenesta

Fire Safety, Gender Sensitisation, Channel Sales

Executive Training and Brand Called ‘me’ were just

a few topics on which sessions have been created

and imparted across Fenesta. 578 man-days covered

training 347 participants from November, 2019 to

January, 2020.

Pongal is the most popular festival of South India. This

festival is also known as the harvest festival and was

celebrated across all Fenesta southern offices.

Santa Claus on Christmas sang Jingles for employees

who thoroughly enjoyed sweets, chocolates, snacks

and plum cake.

The 71st Republic Day in January 2020 was a special

day of all. On this important day, Fenesta employees

created their own tableau representing various states

of the country. The celebrations brought the feeling of

togetherness and unity amongst the employees.

SHRIRAM AXIALLTRAINING SESSIONS TO HONE EMPLOYEE SKILLS

Managerial Conversations

The training on Performance Feedback Conversations is

conducted for employees who are reporting managers.

The outline of the programme was understanding the

importance of feedback for performance and identifying

the role of the manager as a mentor.

CELEBRATING BIRTHDAYS OF OUR EMPLOYEES

Birthdays are a special occasion for everyone and we

celebrate our employees’ birthdays in a grand way at

Kota and Gurgaon. Some glimpses of the celebrations

are as follows.

EMPLOYEES RELISH GRAND DIWALI CELEBRATIONS

On the occasion of Diwali, the employees got together

for a small get-together playing the exciting Tambola

and cherishing happy moments, while munching on

snacks and a sumptuous lunch. The participants won

POSH Training

The training session on Gender Sensitisation/Prevention

of Sexual Harassment of Women at Workplace was

organised for employees at Gurgaon and Kota.

grand prizes for good performance in Tambola. The

employees got wholeheartedly engaged in Diwali Puja

during the Dhanteras. The arrangements for Diwali Mela

impressed everyone present, with the employees and

their families having a gala time in Delhi.

Shriram Club celebrated Diwali Mela in which the SAPL

team members actively took part, organising games

and other programmes. The employees and their family

members participated in the cultural programmes and

had a memorable time at the event.

Birthday celebrations of employees at office

Employees performing Puja on the occasion of Diwali

CELEBRATING CHRISTMAS THE TRADITIONAL WAYOn the auspicious occasion of Christmas, the employees

got together to cut the cake and indulge themselves in

traditional celebrations. Splendid games were organised

to entertain everyone present during the celebrations.

The winners were rewarded with exciting prizes and

later on, everyone had an unforgettable get-together.

Christmas celebrations at the Shriram Axiall office

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BONDING ON THE NEW YEAR EVE

On the occasion of New Year, Mr. Prem Das and Mr. Vinoo

Mehta along with the senior management paid a visit

to the SAPL plant to wish and greet all the employees.

The office was upbeat with celebrations, and the

employees exchanged heart-warming messages with

their colleagues to welcome the new year.

TEAM DINNER BRINGS EMPLOYEES TOGETHER

A team dinner was organised for the employees of

our Gurgaon office at Walking Street, Gurgaon, as an

informal get-together. The employees spent quality

time with each other and exchanged thoughts with their

fellow employees. Everyone had a great time during the

informal get-together.

Mr. Premdas and Mr. Vinoo Mehta at the SAPL plant to wish employees on the occasion of New Year

Officials from TOTO, a Japanese company at the Kota Plant

Employees enjoying at the movie screening of “Good Newwz”

OFFICIAL VISIT

Japanese company TOTO visits Kota plant

The representatives from M/S TOTO, a Japanese

company, visited Shriram Axiall Kota Plant to see our

organisational system, infrastructure, among other

things. They met the employees and visited all the

sections of the plant i.e., iPAC, QA and Production.

MOVIE SCREENING LIGHTS UP THE MOOD AT KOTA

The employees at Kota were pleasantly surprised when

they were taken for a movie screening of ‘Good Newwz.’

All the employees and their family members were

invited for the movie, which they thoroughly enjoyed.

Everyone had a gala time during the screening which

lasted for several hours.

SPORTS AT KOTA

The annual sports were organised at Kota and the

employees participated enthusiastically in all the games.

The games brought cheer and joyfulness to the campus

as everyone enjoyed the various competitions held with

elaborate arrangements in place.

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DCM Front Cover_Size A4DCM Back Cover_Size A4

From Our Archives

CHAIRMAN Mr. Sushil BavejaEDITORS Ms. Aman Pannu, Mr. Manish JoshiMEMBERS Mr. Vivek Gupta, Mr. Govind, Dr. OP Shringi, Mr. Alok Gupta, Ms. Susmita Nag, Mr. Ashutosh Mohapatra, Ms. Maria Teressa Miranda, Mr. Narendra Gangwar, Ms. Shaili Tyagi, Ms. Kanika Choudhary

Published by Mr. Sushil Baveja for DCM Shriram Ltd., 2nd Floor (West Wing),World Mark 1, Aerocity, New Delhi, India- 110037

Registration No: KOTA/60/2012-14

Editorial Board:

NEWSLETTERVolume 111 January, 2020

SHRIRAM

SupportingWater Conservation

&Agri-Skilling:

Impacting Lives

Prime Minister Pandit Jawaharlal Nehru at a meeting of workers at the DCM Playground, Delhi

Quiz1. The scheme ‘Jeetega Kisan’ is related to a) A lottery for farmers

b) Agri-skilling programme for farmers

c) The government’s financial scheme for rural

areas

d) Scheme for boosting rural income

2. IISR seminar was on the theme of a) Sugarcane: Challenges and strategies for

doubling Farmers Income

b) Alignment of CSR goals with sustainable

development goals

c) Water Saving

d) Sugar trade

3. Health Talk session on Renal Health and cancer awareness in corporate was conducted by a senior Doctor from which hospital?

a) Max Hospital

b) AIIMS

c) Fortis Hospital

d) Sir Ganga Ram Hospital

4. Kamla Bai increased her yearly income with which project?

a) Agri- Skilling Project

b) Hardoi Pond rejuvenation case

c) Through Trench planting

5. DCM Shriram received the prestigious award ‘Bhamashah Samman’ from Rajasthan government for

a) For our farmer schemes

b) For road development in villages

c) For rehabilitating trafficking victims

d) For construction and renovation of school toilets

under Shriram Swachhagrah

6. The Centre for Advanced Plant Nutrition Research was inaugurated in which state

a) Punjab

b) Maharashtra

c) Delhi

d) Haryana

7. What is Kirtimaan 100? a) Construction of 100 toilets by Hariawan as part

of CSR

b. The top marathon runners from DCM Shriram Ltd

c) A scheme for rural income enhancement

d) Women employee empowerment initiative

8. The Road Safety Week is celebrated between a) 19th to 26th March

b) 18th to 25 May

c) 11th to 17th January

d) 2nd to 9th December

9. Fenesta has launched how many partner showrooms across the four states

a) 8

b) 9

c) 10

d) 11

Please send all your entries to shriramnewsletter@dcmshriram.com with the

correct options and do give all your details. Last date of entries - 15th April 2020

DCM Back inside_Size A4DCM Front inside_Size A4

IN THE NEWS

The winners of last Quiz are: 1st Prize- Zorawar Singh, Fenesta (Gurugram)

2nd Prize- Sunil Kumar Gupta, Shriram Farm Solutions (Ahemedabad)

3rd Prize- Sumit Choudhary, SAC, Bharuch

70

DCM Front Cover_Size A4DCM Back Cover_Size A4

From Our Archives

CHAIRMAN Mr. Sushil BavejaEDITORS Ms. Aman Pannu, Mr. Manish JoshiMEMBERS Mr. Vivek Gupta, Mr. Govind, Dr. OP Shringi, Mr. Alok Gupta, Ms. Susmita Nag, Mr. Ashutosh Mohapatra, Ms. Maria Teressa Miranda, Mr. Narendra Gangwar, Ms. Shaili Tyagi, Ms. Kanika Choudhary

Published by Mr. Sushil Baveja for DCM Shriram Ltd., 2nd Floor (West Wing),World Mark 1, Aerocity, New Delhi, India- 110037

Registration No: KOTA/60/2012-14

Editorial Board:

NEWSLETTERVolume 111 January, 2020

SHRIRAM

SupportingWater Conservation

&Agri-Skilling:

Impacting Lives

Prime Minister Pandit Jawaharlal Nehru at a meeting of workers at the DCM Playground, Delhi

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