©SHRM 2011

SHRM Membership

Regional Summit ▪ Laurie McIntosh, SPHR • February 25, 2011

©SHRM 2011

State Membership Director Responsibilities

• Provide leadership to chapter membership directors in all areas of membership responsibility

• Assure chapter presidents and membership directors receive the monthly SHRM In-Chapter report and Quarterly Scorecard

• Actively engage chapter membership directors through forums (i.e. conference calls, meetings) to discuss membership issues and share successful recruiting/retention practices

• Serve as resource for chapters struggling to meet minimum standards in SHRM membership

• Engage SHRM at-large members in the state and create awareness of chapters

©SHRM 2011 3

SHRM Membership Update

2011 Membership Growth Goal

3 % increase in SHRM membership

over 12/31/10

Membership Retention GoalNew for 2011

80%

©SHRM 2011

Calculating Retention Rate

Retention Rate – Number of members that renew divided by number of members eligible to renew

Example

As of 12/31/09, 100 members eligible to renew; 80

of these members actually renewed (80 divided by 100)

equals a retention rate of 80%

Do NOT include new members, only current members. New members are noted in the acquisition number.

©SHRM 2011

Membership Star/Superstar Recognition Program

2011 Program

Star: 6% - 9.9% Growth

Superstar: 10+% Growth

Growth over 12/31 SHRM membership

©SHRM 2011

Membership Star/Superstar Recognition Program

Based on growth of professional SHRM members primarily coded to the chapter in the SHRM database

• Does not include:• student SHRM members• multi-members• expired SHRM members• SHRM members that are members of your chapter, but are not appropriately coded to the chapter

©SHRM 2011

Resources

              (Month)                                                 

Chapter Number Chapter Name Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10

Change from Dec 09

% change from Dec

092010 3%

Goal*

Star/SuperStar Designation for

Month

#VALUE! ####### ###### #VALUE!

#VALUE! ####### ###### #VALUE!

#VALUE! ####### ###### #VALUE!

#VALUE! ####### ###### #VALUE!

#VALUE! ####### ###### #VALUE!

#VALUE! ####### ###### #VALUE!

#VALUE! ####### ###### #VALUE!

Grand Total 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0! ###### #DIV/0!

*Represents 3% SHRM in-chapter membership growth over Dec 2009 total

~ This report represents SHRM members in chapters only, primary designation, NOT total chapter membership.

~ Primary designation notes which chapter members who belong to more than one chapter have designated as their primary chapter.

~ Chapters are required to report in-chapter SHRM members as of 12/31/10 and the percent increase/decrease from 12/31/09 in section 3.3 of SHAPE.

State Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Chg 2009 % chg

SHRM Members in Chapters 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0!

SHRM Members At-Large #VALUE! #######

SHRM Members in State #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #######

  State Councils are required to report the following in section 3.3 of SHAPE:

~ In-chapter SHRM members as of 12/31/10 and the percent increase/decrease from 12/31/09   negative

~ Total SHRM membership in state as of 12/31/10 and the percent increase/decrease from 12/31/09   0-3%

(SHRM at-large information is noted to create awareness of opportunity within state to attract at-large members to your chapter. )   over 3%  6%-9% Star

Resources:   10%+ SuperStar

Membership: http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Pages/CHAPRmem.aspx

2010 SHAPE Planning Workbooks available for chapters and state councils on the Volunteer Leader Resource Center at www.shrm.org/communities/volunteerresources/pages/default.aspx.

SHRM In-Chapter Monthly Membership Report

©SHRM 2011

Resources

Region 2010 Scorecard - 9/30/2010

State

SHRM Members in State SHRM Members in Chap At-large Members Percentage SHRM Mbrs in 

Chap

Affiliation Average

Membership Retention at  

12/31/099/30/10

12/31/099/30/10

12/31/099/30/10

12/31/099/30/10  

  11,049 11,070 1,652 1,582 9,397 9,488 14% 58% 82.16% 78.41%  

  4,503 4,561 1,476 1,475 3,027 3,086 32% 51% 82.92% 80.99%  

2,479 2,546 1,139 1,093 1,340 1,453 43% 56% 84.89% 83.59%  

6,220 6,332 1,665 1,593 4,555 4,739 25% 53% 80.42% 79.14%  

4,921 5,024 1,225 1,273 3,696 3,751 25% 53% 82.98% 80.88%  

1,472 1,511 846 839 626 672 56% 49% 85.36% 81.53%  

602 634 376 372 226 262 59% 57% 83.30% 86.73%  

9,174 9308 3,104 2,998 6,070 6,310 32% 62% 83.08% 81.05%  

606 626 388 382 218 244 61% 57% 86.89% 84.73%  

4,983 5,074 2,042 1,931 2,941 3,143 38% 52% 83.62% 82.50%  

Region Totals 46,009 46,686 13,913 13,538 32,096 33,148 39% 55% 82.74% 81.24%  

Net Change   677   -375   1,052          

State # SHRM Chap # of SHRM Stud Chap

# of Federal Letters Sent

SHRM Foundation Donations Foundation Champions

# of Certified Members * # of CLA Pos. Filled

State Ratifed Status 1)

State 2009 Award2009 2010 (to date) 12/31/09 9/30/10

20 14 543 $9,835.45 $7,729.10 6 5,318 5,710 7 R SH

17 14 520 $12,343.00 $5,869.00 9 2,361 2,495 7 R SH

15 6 176 $3,440.41 $3,769.78 5 1,479 1,575 7 R H

21 11 322 $17,114.50 $6,330.00 8 2,805 2,941 7 R H

16 8 200 $7,065.00 $2,455.00 5 2,461 2,678 5 R -

6 7 79 $6,184.00 $583.00 2 871 935 7 R H

6 1 24 $6,302.00 $2,901.00 4 284 293 7 R SH

27 22 547 $9,058.50 $9,019.90 2 4,611 9,036 7 R SH

8 2 31 $5,362.00 $2,510.00 3 272 301 6 R H

18 17 222 $15,186.00 $7,468.00 4 2,645 2,796 7 R SH

Region Totals 154 102 2,664 $91,890.86 $48,634.78 48 23,107 28,760 67 10 10

* Certified professionals include PHR, SPHR, GPHR

1) Bylaws  R = Ratified

Quarterly Scorecard

©SHRM 2011

Resources

• Volunteer Leader Resource Center (VLRC)

• Membership Core Leadership Area Conference Calls and Webinars

• Your Regional Team – Field Services Director and Regional Administrator