shubh aarambh jab we met-cobranding

8/6/2019 Shubh Aarambh Jab We Met-Cobranding

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Cast & Crew

Producer: Shree Ashtavinayak CineVision Ltd.

Director: Imtiaz Ali

Lead Cast: Kareena Kapoor, ShahidKapoor

Story: Imtiaz Ali

Dir. of Photography: S. NatarajanSubramaniam


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Cast & Crew

Editor: Aarti Bajaj

Choreography: Saroj Khan, Ahmed

Khan, Ashley Lobo

Music Director: Pritam Chakraborty

Lyrics: Irshad Kamil, SandeshShandilya

Running time: 145 minutes


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Shree Asthavinayak Cine Vision Ltd.

It started its journey in Bollywood with two small budget films

Later produced some of the box-office hits

2003 2004

2005 2006


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Man Behind the Camera-Imtiaz Ali

He acted in critically acclaimed film

Black Friday

His first movie as a director Socha Na Tha was aromantic comedy

The chemistry of actors and the direction waswidely appreciated


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Details

Category: Hindi Movies

Genres: Romance, Musical, Comedy, Relationships

No of prints: 700

Language: Hindi, Punjabi

Date of Release: 26th October,2007

Markets: Metros, Mini-metros,A/B/C Towns, UK


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Jab We Met

Persona of the Movie

Warm, Cuddly and Adorable


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Lead Actors

GeetGeet DhillonDhillon

Bubbly, carefree, optimistic,inquisitive

Later half- A great transition in her personality traits

AdityaAditya KashyapKashyap

Introvert, pessimist industrialist, easilysurrenders to the problems in life

Later half- A positive transition is noticedin his behaviour after meeting GEET and

develops true, selfless feelings for GEET


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Movie Synopsis

Transition of people from black towhite

A beautiful story about life, travel, veryyoung and fresh and a magical journeyof two extremely different people whomeet while traveling and how their lifeunfolds.


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Movie Synopsis

Movie is about a girl "Geet Dhillon" (KareenaKapoor) from Bhatinda who is having a sortof adventurous nature. She boards a trainfrom Mumbai to Bhatinda where she findsAditya Kashyap (Shahid Kapoor) travelling inthe same train. Aditya Kashyap is a son of abusinessman, who expired recently, hisfather's business was not running fine, alsohis girlfriend married someone else, so Adityaboards a train aimlessly and finds Geet there.

Geet annoyes him so much in the train thathe decides to leave it and when he was reallyleaving, Geet then tries to stop him but thisall makes both of them miss the train.


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Movie Synopsis

Now Aditya decides to accompany Geettill she reaches her destination andmeanwhile they see lots of incidences.

When they reach Bhatinda, again shemakes him accompany to meet her boyfriend.

So in all this ups and downs they later

realize that they are in love with eachother.


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Target Audience of the Movie

A Family entertainer

Multiplex audience

Single screen audience


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Cadbury Dairy Milk Shubh Aarambh

The culture of sweet consumptionthat leads to auspicious beginning in amanner that is not traditional

Concept of anticipating theoccurrence of something good afterconsuming the chocolate

Merge the concept of happy start-Shubh Aarambh- with relevantoccasions such as marriage, a new joband the onset of a purposeful journey


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When

JabWe Met Cadbury Dairy Milk Shubh Aarambh

Met

Persona: Warm, Cuddly, Adorable TG: Family

Triumphant journey of two

individuals, who meet & their

destiny changes

&

Persona: Love & Excitement TG: Family

Starting something new with CadburyDairy Milk


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Communication Avenues- Mass Media

A co-branded TVC

We will create the 30 sec spot usingfootage from the film and

interspersing it with branding andmessages.

It will be a clean message drivenpromo

Spread the campaign acrossappropriate mass media- outdoor


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Link To The TVC

You tube link to the TVC

http://www.youtube.com/watch?v=TC5HbLj2fdg


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Promotion

Cadbury Dairymilk goody bags atmultiplexes on the first day wherethe film is screened (metros)

Cadbury Dairymilk Goody bags-Odd hours

Jab We Met premier pass in

Cadbury Dairymilk Rs.110 only inMumbai


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Benefits to Cadbury Dairy MilkShubh Aarambh

Entirely a new TVC with twofamous superstars as the face ofthe brand and communication-

Shubh Aarambh

New TVC at a very less cost

Premier Tickets to the luckyCadbury Dairymilk Jab We Metcollection

Entertainment rates at 1/4th of thecost


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ROI

A TV plan at entertainment rates,

which turns out to be far less than

the cost of your regular mediaplans.

Effectively getting the cast as

endorsers through judicious use

of film footage.

An entirely new commercial at a

fraction of the actual costs.


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We Look Forward To HaveWe Look Forward To Have

ShubhShubh AarambhAarambh

OfOf

OurJourney With You!OurJourney With You!


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Thank You

Ashish Kapoor

Khushboo Bhavsar

Minal Chauhan Ruchira Shah

Sajjad Jaffri

Tanvi Bhandari

shubh aarambh jab we met-cobranding

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