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    Whatever youthink about the issue,its hard to ignore thefact that eBooks areadvancing furtherinto the mainstream.In fact, the followingnew developmentsmight inspire you torethink e-publishing: Amazons releasingof the Kindle, a revolutionary (accord-ing to Amazon) new book reader

    the school market turning more andmore to e-versions of educational ma-terial

    the increasing amount of materialdownloadable from public libraries

    eBooks being cheaperto produce and more af-fordable to the consumer

    increasing numbers of readers preferring themto ink and paper books

    The February 16thCIPA meeting will ex-plore how eBooks areproduced, who is buyingthem, and most impor-

    tantly, whether your book would be agood one to sell as an eBook.

    Dush Ramachandran, Vice Presi-dent of Business Development atClickBank (www.clickbank.com), will join us to talk about what makes agood eBook and describe ClickBanksbusiness model for selling eBooks ov

    Do You Have an eBookin Your Future?[ ]

    February MeetingAgenda:

    8:00-8:30 a.m.Registration and ContinentalBreakfast

    8:30-9:15 a.m. Announcements, Star Time,Committee Chair Updates

    9:15-10:00 a.m.Networking

    10:00-11:00 a.m.Speaker Program

    11:00 a.m. NoonRound Table Discussions

    Save! Register today!Go to www.cipabooks.comfor details about the ArmChairseries and publishing happeningsstatewide.

    In this issue:

    SATURDAY, FEBRUARY 16, 2008, MEETING8:00 Noon at the Red Lion Hotel 4040 Quebec Street DenverSouth of I-70 on Quebec

    Volume 17, Number 2 February 2008

    From the President > 2

    From the Editors POV > 3

    The Unique InformationNeeds of Publishers > 4

    Self in Self-PublishingNo Longer Dirty Word > 5

    Book Marketing Matters > 6

    Why Some Radio Interviews SellThousands of Books > 7

    Peak Publishing:Climb to the Top! > 8

    In Memoriam: Ric Simmons > 8

    Google: Friend or Foe > 9

    Are You Sending Your Book to BEA? > 10

    CIPAIndependent Publishers Working Together

    See eBook in Your Future,continued page

    Dush Ramachandran

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    CIPA Signature

    FROM THE PRESIDENT

    Jumping on Bandwagons

    2007-2008 CIPA OFFICERSPresident, Doris Baker

    [email protected]

    Vice-President, Mara [email protected]

    719-227-1629Secretary and Young Author

    League Chair, Faye Quam [email protected]

    [email protected] and

    EVVY Awards Co-Chair,Herb Tabak [email protected]@cipabooks.com

    970-453-9005Past President, Lydia Griffin

    [email protected]

    BOARD OF DIRECTORSJudith Briles,ArmChair Program

    [email protected]

    Kemi Chavez, Marketing Program303-241-1632

    Ann Cunningham, Program [email protected]

    303-238-4760Mike Daniels, Brigade and

    Star Program [email protected]

    303.838.8990 Anne Fenske, CIPA College Dean

    [email protected]

    Rebecca Finkel, EVVY Awards [email protected]

    970-223-1375Judah Freed, Trade Show Chair

    [email protected]

    Sue Hamilton, Program [email protected]

    719-495-3755John Maling, Bookstore Manager

    303-627-9179Nancy Mills

    303-773-0851Peter Ritzer, Membership Chair

    [email protected]

    Dom Testa, Education andLiteracy [email protected]

    303-437-7827

    Administrator, Cheryl [email protected]

    303-365-2472

    Webmaster, Shannon [email protected]

    303-460-0605Western Slope ChapterPatrice Rowe, Director

    [email protected]

    Newsletter Editor - Linda [email protected]

    719-289-4111

    WWW.CIPABOOKS.COMSee Bandwagons, continued next page

    2

    The January 08 issue of Book Business listed eighteen tips for Envi-ronmentally Conscious Publishing. In the article, Tyson Miller of the

    Green Press Initiative (GPI) encouraged publishers to reduce and eventu-ally eliminate the use of fiber from old-growth and endangered forests inprinted books. In addition, the EPA recommends that publishers use 30percent post-consumer recycled papers. Two of our most active associatemembers, Mike Daniels and Cameron Fay, can help with environmentally-friendly paper choices. Mike and Cameron represent printers that are very much in tune with the GPI.

    Taking the first baby steps to green up my office turned out to beeasy, obvious, and simple. A couple changes have even saved me money.The first of these was to use two trash cans: one for waste and one for recycling. The second was installing compact fluorescent light bulbs. These lit-tle jewels use about 75 percent less electricity than incandescents, and eachbulb saves about $30 over the life of the bulb. I now send most statementsand invoices by e-mail, saving trees and expense. In exploring green op-tions, I learned that some Walgreens and OfficeMax stores will refill printcartridges. On-line reviews are very positive about the black ink refills.Greenerchoices.com offers many tips and options for purchasing greeneroffice equipment and recycling used equipment. One form of recyclingused equipment is to list it on freecycle.com or with similar online ex-change groups. Who knows,youmight even find something you need onthe site.

    Can you suggest ways for CIPA to become greener? For instance, would you be in favor of receiving theSignature newsletter by e-mail andeliminating the print version? E-mail me ([email protected]) withyour thoughts and suggestions.

    Another bandwagon there for the jumping is electronic publishing. AtBEA 2007, I talked with several companies about electronic distribution ofmy companys titles. I realized that eBooks are the futureor at least partof the future of booksellingbut have let the bandwagon roll merrily on without me. Please note that eBooks are the subject of this months meet-

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    February 2008

    Reaping the Rewards

    FROM THE EDITORS POV

    3

    Take CIPA College, for example. Several articlesin this issue provide glimpses into the incredible pro-gram that awaits all attendees. Marketing, industry-specific software, radio PR, and Google searches areaddressed. Additional topics of interest include legalissues, successful book launches, Web and network marketing, branding, and foreign rights, among oth-ers. Without a doubt, the benefits more than out- weigh the cost for such diverse information andtraining from experts in their respective fields.

    What about the ArmChairs? These limited-atten-dance meetings focus on a singular theme, providingattendees with in-depth information and educationto enhance their travel down the road to professionalpublishing and effective product marketing.

    And, of course, we have meetings on most thirdSaturdays of the month throughout the year, eachone presenting topics of vital interest to all who wanto write better, publish better, market better. The wide range of relevant subject matter covered over tyear at these sessions offers something for everyonethe publishing business and related fields.

    So when considering costs and benefits, remem-ber that CIPA weighs heavily on the positive. AndCIPA benefitsrewardshelp us achieve our pub-

    lishing goals.Linda Lane, editor of a National Writers Association NovContest winner, is working on her second book. Contact at [email protected] or call 719-289-4111.

    by Linda Lane

    ing on February 16. I plan to be in the front row tak-ing notes when Dush Ramachandran explains thebusiness model at ClickBank, Inc., that has resultedin electronic sales for publishers and authors, some-times reaching hundreds of thousands of dollars.Does sound intriguing, doesnt it?

    Finally, I invite all of you to jump on the SmallPress Month bandwagon in March (www.smallpress-month.org). Make plans now to celebrate your com-pany, your publications, and your contributions tothe intellectual and cultural life of our nation. CIPA

    celebrates Small Press Month each year with CIPA College and the announcement of the years EVVY Book Award winners. Register today at www.cipa-books.com for three days of intense learning March27, 28, and 29. Youll leave CIPA College with re-newed excitement, energized and ready to take yourpublishing and marketing to new levels. Ask anyone whos been!!

    Doris Baker, CIPA President [email protected]

    Bandwagons, continued from page 2

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    In recent years in the U.S.

    alone, some 80,000 publishers haveannually produced about 200,000titles. Most of these publishers aresmall businesses, and many sellthrough large distribution and retailcompanies. They soon find them-selves with a need to keep track of inventory in several locations. Fur-thermore, there is a high return ratein the book business. So, managing your publishingbusiness requires that you know what you have, where it is, and what is likely to come back. This isespecially important before making decisions about whether to pay for a new printing.

    Now lets assume that you are successful in navi-gating the ebb and flow of book sales andreturns. Wouldnt you want to do it for more thanone book? Taking on new books often means new authors and royalty contracts. Even simple contractsmay vary the royalty rate, depending on the quantity and discount associated with a sale. Youll need an ac-

    curate accounting of your sales for each titlewhatyou chargedand what you actually got paid in orderto pay your authors what is due them. It doesnt takevery many books before this becomes an accountingnightmare.

    Working with a distributor brings its own uniquechallenges. To protect themselves, distributors typi-cally pay their publishers 120 daysafter they have soldyour book, but they takeimmediate credit forreturns. They may even withhold some portion of what they owe you for a period of time as a further

    hedge against returns. Additional mar-

    keting and warehousing charges may also apply. When you finally do get paid,it will be a challenge to determine whichbooks you are being paid for. This isvital information because you need tocompensate the appropriate authors.

    Another challenge is sharing informa-tion about your titles. In this informa-tion age, many major book businesses

    depend on getting title information in electronic for-mat. Some are asking publishers to accept orderselectronically. To get into their sales stream, youllneed to comply with the standards they use. Further-more, you probably already have a website; youllneed to assemble information about your titles to listthem on your site. That site may also process or-ders. Shouldnt the tools you use to manage yourpublishing business exchange information with yourtrading partners and your website?

    The information needs of publishers are becom-ing more complex. Each sale requires multiple ac-

    counting transactions, and key information oftenneeds to be shared electronically. Make sure the busi-ness management systems you invest in will help youto meet these challenges with ease.

    Ron Lawrence has owned and operated Publishers Assistasince 1990, providing service to hundreds of publishers. Hlives in Vermont with his wife and three children. In his sptime, he enjoys working with wood and making music wit

    e Jericho Road Crew. You may contact Ron at 800-310-8716 or e-mail him at [email protected].

    4

    by Ron Lawrence,Presenter at CIPA College, Friday, March 28, 2008

    The Unique Information Needs of Publishers

    Ron Lawrence

    CIPA Signature

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    These unscrupulous publishers thought only about one thing: money, and lots of it. Producing aquality book was never part of the equation. A few years ago, when I was working at a small traditionalindependent publishing company, a woman came into seek advice. She had just signed a contract with avanity press and things were not going well. She wanted to know whether there was any way shecould get out of her contract. She was being charged$24,000 to publish a book that we could have pub-lished for under $10,000. The lesson here:always get

    more than one quote before making a decision.Despite the bad reputation of vanity presses that

    has spilled over onto self-publishing, times arechanging. Authors who have chosen this route aregarnering a lot more respect due to the successes of several self-published books.The Celestine Prophecy,What Color is Your Parachute,and The Christmas Box, just to name three, all became bestsellers and werelater picked up by large publishing houses.

    Hundreds of other books have been successfully self-published, and with this success comes re-spectability from not only the book buyers, but alsofrom traditional publishing. Random House isquoted as saying, Were always watching whatsgoing on with self-publishers. We always ask our repsto keep their eyes open. And Simon & Schustercommented that every single publisher is on thelookout for self-publishing, and why wouldnt they be? If a self-published book is selling thousands of copies, why not try and get a piece of that pie, since

    the book has proven itself and risk is therefore mini-mized. Writers also receive considerable help today

    through various groups such as CIPA, which areteaching them to avoid the pitfalls. They are learningthe importance of having a book edited by a profes-sional book editor and the covers created by talentedgraphic artists. Such guidance benefits not only todays writers, but future writers, as well.

    So, for all of you who have been dreaming aboutself-publishing, now is the time. And for those who

    have not thought about it before, you may want toconsider it. Why? Check out these reasons:1. You want to get the attention of the big publish-

    ing houses.2. Youve been turned down by 200 publishers. Re-

    member that Chicken Soup for the Soul was turneddown by 140 publishers before Health Communi-cations picked it up.

    3. The subject of your book is very timely, and itneeds to get out as soon as possible. Self-publish-ing can take 3-6 months, whereas traditional pub-lishing can take 12-18 months or longer.

    4. You want 100% of the profits, rights, and controlover the production of your book.

    5. Your book is geared to a small niche audience,such as family or regional histories among others.Self-publishing now provides a viable option for

    writers who want to get their books into the hands of

    The Self in Self-PublishingIs No Longer a Dirty 4-Letter Word

    5

    by Carole London

    February 2008

    See Self Publishing, continued, page 11

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    Book Marketing Matters

    No doubt you agree that people think moreabout solving their problems, learning something,improving themselves, or being entertained thanthey do about your book.However,if you can show them how they can help themselves by reading your

    book, you can increase your sales and revenue. A three-step process helps you do that by focus-ing your marketing efforts on the real reasons peo-ple purchase anythingto benefit themselves. Itprovides a tangible way to pinpoint the problemspeople have and the ways in which your book canhelp them.

    Step One: Define your target reader. Whenasked who their target reader is, many authorsreply, I dont know, or everybody who likestheir topic. Either answer can reduce sales and prof-its. If your book is for everybody, how much couldit cost you to reach them often enough to make animpactassuming you could find a way to do so?

    This concept applies when selling books to spe-cial markets/special industries. For example, youneed to define the target industry, the specific com-pany, its products, and the people making or influ-encing the purchasing decision. Find out whatproblems the buyers might experience in sellingtheir products, and how your content might help

    increase their companies revenues if used as a pre-mium, self-liquidator, gift or employee motivator.Step Two: Conduct a PAR analysis.A PAR

    analysis is a brief description of the Problems rele-vant to your target readers, the Actions they cantake to rectify their situations, and the Results they can expect.

    Using your research from Step One, list theproblems facing your target prospects. For each

    major problem (issue, situation, or circumstance)facing them, describe the way your content willshow them how to take some action to resolve it.Then explain the results the reader can expect aftertaking that action. The outline looks like this:

    Problem Action Results1)2)3)4)The key is theResults column. This is the bene-

    fit your target audience gets from reading yourbook. Rank these in order of importance to thereader, then communicate them in your publicity,advertising, sales promotion, personal selling, onyour website, and on your books back cover.

    Step Three: Use your PAR analysis to developa Benefit Statement. Prepare a concise statementtelling potential readers how they will benefit by reading your book. Following this formula, writeyour Benefit Statement in one sentence that willdescribe the results target readers can expect to re-ceive:

    I help _______ (your target audience) who want _______ (problem they want to solve)

    get________ (results they want).Using the PAR analysis above, your BenefitStatement for the job-search book might read:

    I help unemployed people who want practicalanswers to questions about finding a job learn ef-fective job-search techniques and get the best jobquickly.

    People buy fortheir reasons, not yours. Thesethree steps can help you focus your attention where

    See Book Marketing Matters, continued, page 11

    CIPA Signature

    by Brian Jud Presenter at CIPA College, Friday, March 28, 2008

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    8See Peak Publishing, continued, page 11

    CIPA Signature

    Peak Publishing:Climb to the Top!

    CIPA College March 27-29, 2008

    But if you are a mere mortal like most of us, you will definitely want to be at this college. In additionto making lifelong friends and colleagues, you willfind help for all the following:

    Marketing, Brian Jud, author of Beyond the Bookshelf and more (see article in this issue)Legal issues, Tonya Evans-Wells, founder of Legal Write PublicationsPublic Relations, Dan Janal, president of PR LeadsBranding, Ed Hoffman, founder of The Varrick Group (see Jan.Signature article)Foreign rights, Jay McCrary, publisher with FoxChapel Publishing

    Software for publishers, Ron Lawrence, publishers as-sistant (see article in this issue)Successful book launches, Peggy McColl, DynamicDestinies andNY Times best-selling authorRadio PR, Alex Carroll, author of How to Beat the Cops (see article in this issue) Web marketing, Jennifer Thompson, Monkey CMediaNetwork marketing, Douglas B. Reeves, Leadership

    and Learning Center and Broch Laureate Award winner And last but not least, Google-Friend or Foe, ChrisPalma (see article this issue) And dont miss the pre-college newbie and advancedsessions with these folks:Editing Karen Reddick, The Red Pen EditorPrinting Tom Campbell, King Printing

    by Anne Fenske, CIPA College Dean

    In Memoriam

    It is with great sadness that I share newsof the untimely passing of CIPA Associ-ate Member Ric Simmons, owner of LifeVest Publishing in Centennial, Col-orado, as a result of an allergic reaction.He was 53 years old. I had the pleasureof knowing Ric through CIPA andspent time discussing the publishingbusiness with him as he expanded hiscompanys offerings. He was a strongsupporter of our organization and ac-tively assisted us with our Young Au-thors League awards program and ourEducation and Literacy Foundation.Our Board of Directors is now dis-cussing the creation of an annual awardnamed in his honor. Ric will be well re-membered.

    Mike Daniels, Sheridan Books, Past President 05-06 and Board of Directors - ColoradoIndependent Publishers Association.

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    From Sue HugheyFebruary 2008

    Not only would this be a vastly inferior experi-ence for you, the Web user, but also for the websiteowner, who wants to be found in order to acquirenew customers or provide an audience for advertisers.

    Fortunately, on the Web this is not the case dueto the simple fact that search engines scan and indexevery word on every Web page. As a result, lookingfor information about a little-known topic or even apopular one will return thousands, and in some casesmillions, of results you had no idea existed.

    Now imagine you could do the same with books.Rather than needing to know the title, the author, orperhaps the subject or genre to find information in abook, you could search by well-known quotes, popu-lar phrases, or even obscure keywords. Historically,this hasnt been possible, either offline or online.

    Google Book Search is our effort to help changethat. By making it possible to search the pages of millions of books that exist worldwide, we hope tohelp people discover books as easily as they discover Web pages.How does Google Book Search work?

    People who know they are looking for a book can search through the full text of over 1 millionbooks at Google Book Search(http://books.google.com). They can also discoverbooks while searching the Web at Google.com. Inother words, the hundreds of millions of Googleusers can discover books they might otherwise neverhave stumbled across, and any publisherlarge orsmallcan join the program to market its books forfree.The Google Books Partner Program

    A core challenge for many publishers is increas-ing the visibility of their titles so they can reach peo-

    ple looking for books on specific subjectsparticu-larly as more and more people turn to the Web forinformation. Thats the challenge Google Book Search aims to help publishers meet.

    The way it works is simple. Once you submityour books, we digitize the full text so people searching online for origins of saffron can see that thisvery topic is covered on page 110 of your History of Food title. When they click on a search result,only a small portion of text appearsjust enough togive them a taste of the book, as though they werebrowsing in a bookstore. If they decide they want tobuy the book, we make it easy by providing links toonline retailers and local bookstores (via BookSense)If you sell your books directly from your site, it getstop billing, appearing first in the list of purchasinglinks.

    The ultimate goal of Google Book Search is tosurface books in response to the millions of Web-queries every dayand thereby turn Web-searchersinto book-buyers.

    Google: Friend or Foe

    by Chris PalmaPresenter at CIPA College, Saturday, March 29, 2008

    PEN & SWORD

    Writing & Editing WorkshopsPowerful Learning for Pros

    LINDA LANE719-289-4111

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    Let a Book Shepherd be your guide.Dr. Judith Briles has walked the talk...and talked the walk.

    Get creative, practical and doable publishing and marketingadvice from Colorados Book Shepherd!

    Learn savvy secrets to pre-sell your book Create the platform to move your books Put the pizzazz in your promotions

    Save thousands of dollars and fast-forward your learning curveJUDITH BRI LES CONSULTING

    303.627.9179coloradobookshepherd.com

    The Boardcited four goals inpresenting thisopportunity: tooffer membersBEA exposure fortheir titles, toshowcase the bestof the books pro-duced by ourmembership, topitch every book

    displayed in the booth, and to break even financially.Ten CIPA Stars or EVVY winners will be invited

    to exhibit their books in person at BEA. For a par-

    ticipation fee of $300 per person, booth team mem-bers receive tabletop display space, a one-hour slotfor book signings, promotion in the BEA catalogand on the BEA website, plus a three-day show passto make direct contacts with the movers and shakersof the book industry. Each participant will be as-signed booth time, during which they will pitch allthe books on display and collect contact informationfrom booth visitors. Team members should plan tocover their own travel, accommodations, and food.

    Those unable to attend BEA can still have theirbooks displayed for a $75 fee. CIPAs booth rackscan hold up to 50 books, so be sure to get your titleon the list early. To ensure that the booth teamknows enough about your book to represent it effec-tively, each BEA participant will be asked to meet with the team to pitch the books key features, pri-mary audience, and, of course, the vital elevatorspeech. The date for this will be set later.

    During BEA, contact information will be col-lected from booth visitors, along with notes about which books attracted them. A report will be sent tobook contributors after BEA to allow follow-up by the publisher. This innovation by CIPA is expectedto increase sales opportunities.

    To qualify for display in the booth, a title musthave won an EVVY or met all the standards for sub-mission to the EVVY book awards program. Thisincludes professional cover design and interior lay-out, professional editing and proofreading, ISBNbarcode with price, and related elements.

    Contributing publishers should send one or twodisplay copies of each title accepted along with 50sales sheets for use by the booth team. CIPA will

    cover the cost of shipping these to Los Angeles forthe show. The books and one-sheets will not be re-turned.

    An announcement with application information will soon go out to all CIPA members. Watch youre-mail and visit the CIPA website for details.

    If you have questions, call CIPA trade shows chair JudahFreed at 303-722-2110

    Are You Sending Your Bookto Book Expo America?

    by Judah Freed

    CIPA Signature

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    it belongs: on the needs of your prospects. Describeyour target readers, conduct a PAR analysis, write aBenefit Statements for the typical prospect in eachof your target segmentsand you should sell morebooks more profitably.

    Brian Jud hosts Book Central Station, where you can nd rated lists of suppliers to help you write, publish, and mar-ket your books. Post your own reviews and add your favorite suppliers. For a free trial, go to http://www.bookcentralsta-tion.com/trial.asp. Contact Brian at P. O. Box 715, Avon,CT 06001; (860) 675-1344;[email protected] or go to http://www.book-marketing.com

    Self-Publishing, continued from page 5

    the Internet. More than 10,000 publishers haveused ClickBank to reach customers worldwide andto tap into the network of 100,000 affiliates thatpromote the products sold on ClickBank. Learn what is selling online and how eBooks fit intoyour marketing plans.

    His program will be followed by a panel pres-entation featuring Alyson Stanfield (www.idrather-beinthestudio.com), Laurie Weiss(www.empowermentsystems.com), and otherCIPA member-publishers who have years of eBook sales experience. They will talk about real-life busi-ness models for selling eBooks.

    If having a new revenue streamand savingtrees that are cut down to produce paper for the

    pressessounds good to you, put CIPAs February 16th meeting on your calendar.

    eBook in Your Future,continued from page 1

    Book Marketing Matters, continued from page 6

    February 2008

    readers. Talk with various experts in the publishingindustry, and always get more than one quote. Besmart and be wary, but most of all, be courageous.In other words, go for it.

    Henry David Thoreau said that most men[women] lead lives of quiet desperation and go tothe grave with the song still in them. Dont go toyour grave with your book still inside you. Anddont be afraid of self-publishing. Self is no longera dirty word.

    Independent Book Stores Kathy Langer,The Tattered Cover Awards and Book Clubs Mara PurlCover Design Rebecca Finkel

    Book Design Karen Saunders (see article in up-coming March issueBook Promotion Troy Cook, author of 42 Ways to Rob a Bank Book Manufacturing and POD Ryan McMurtry,Lightning SourceCIPA: Features and benefits Judith Briles Advanced Editorial Excellence Laurie Wagner,buyer

    Tying it all together Ken AmdahlDont wait. Visit www.cipabooks.com and reg-

    ister now. Invite a friend. They will not only thankyou, but be indebted to you for all the informationand skills they will get. See you there.

    Anne R. Fenske owns Grace Acres Press, an Evangelic publishing company celebrating six titles during its r year of business.

    Peak Publishing, continued from page 8

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    Denver CIPA monthly meetings are heldon the third Saturday of the month, Sep-tember through June, except March(when CIPA College and EVVY Awardsare held) and December.

    IN 2008

    Denver MeetingsFebruary 16 Meeting Red Lion HotelFebruary 28 ArmChairMarch 27-29 CIPA College

    WSCIPA All dates are on the 1stSaturday of each monthPrograms:February 2, May 3,September 6, November 1Informal Meetings:March 1, April 5, June 7 July 5, August 2, October 4, December 6

    Who We Are We are the Colorado IndependentPublishers Association (CIPA), a non-profit statewide cooperative of inde-pendent book publishers. CIPA wascreated in 1992 for the express purposeof exchanging information on publish-ing-related topics and organizing coop-erative marketing programs. CIPA alsoacts as a clearinghouse for informationof interest to independent publishers.It is an affiliate of Publishers Market-ing Association (PMA) and a partner with Small Publishers Association of North America (SPAN).

    Signature is the monthly newsletter of the ColoradoIndependent Publishers Association (CIPA)Content and designCIPA 2008

    Many thanks to KIMCO for print-ing this newsletter free of charge (303.295.1172) and to Nancy Lund for her cheerful assistance.

    Newsletter layout by Barnes DesigGroup, 269.469.6919. Contact [email protected] to receive promotional materials.

    Gratitude and appreciation toBarbara Munson, who lends her eagle eye toSignatureas proofreader.Contact her at www.munsoncommunications.com.

    CIPA Independent Publishers Working Together

    F e b r u a r y M e e t i n g a t t h e R e d L i o n !

    S e e Y o u T h e r e !

    F i r s t C l a s s M a i l

    U S P o s t a g e P a i d

    D e n v e r C O

    P e r m i t # 5 8

    C o l o r a d o I n d e p e n d e n t P u b l i s h e r s A s s o c i a t i o n P . O . B o x 1 0 1 9 7 5 D e n v e r , C O 8 0 2 5 0 - 1 9 7 5 w w w . c i p a b o o k s . c o m

    CIPA Calendar