simple ways to use technology to improve your events
TRANSCRIPT
Grazia MohrenVPofMarketing,BizBash Media
@BizBashLive
AllieMagyarCEO,Hubb &DynamicEvents
@alliemagyar
SimpleWaystoUseTechnologytoImproveYourEvents#SmarterEvents@BizBashLive@alliemagyar@hubbdotme
EventTechnology
TableofContents
MobileApps&Surveys
Registration,ScheduleBuilder&Badging
ContentManagement
MarketingWebsites
Analytics
ProjectManagementTools
AlliePersonal
ThePathtoEventTechnologyEnlightenment
ChooseWiselyMakeitSimple.Startslow&keepmovingforward.Newthingsalwaystaketimetolearnandtoomuchatonetimewillsquashallyourefforts.
TakeTimeinAdvance KnowyourToolSets
Howdotheyworktogether?
Planformorethanwhat’sinfrontofyou.Thinkabouttheentirelifecycleofyourevent.
Knowwhichtoolsyouwilluseforwhatpurposeandclearlydefinethemtoyourteam.
Explorehowtomakeallyourtoolsworktogetheror‘talk’toeachother.
EventManager=EventArchitect
Beingbusydoesnotalwaysmeanrealwork.Theobjectofallworkisproductionoraccomplishmentandtheremustbeforethought,system,planning, intelligence,andhonestpurpose. ~THOMASA.EDISON
Inspire
Innovate
Visibility&Transparency
Communication
Celebration
TeamOrganization=Workstreams
ProjectManagementTools
ProjectManagementTools
www.office.com/planner$FreewithOffice365
www.trello.com
$Free- $8/user
www.basecamp.com
$Free- $79/month
SharePoint,GoogleDocs
withPPT&Timelines
MostInnovativeMeetings2015:MicrosoftIgnite
MicrosoftOffice365Planner
MicrosoftOffice365Planner
OnlineNote-taking
Trello
Basecamp
Basecamp
LowTechOptionsSharePointSiteorGoogleDocsPPTwithtimelines&statusupdates
BenefitsSingleplacetostoreyourdatesandworktodateAlldocumentsinasingleplaceVisibilityacrosstheteamsTask&resourcemanagementEmailreminders
Analytics
LearnfromthepastbeforeyoustartagainGetawindowintoyourdata.Analyticstoolsofferinsightsintothetrendsandinterestsofyouraudience.Usethoseinsightstocraftthenexteventexperiencedesignedtomeettheirspecificneeds.Asampleofwhatyoucangetfromananalyticstool:
• Audiencesplits• Whatsessionswereattended
• Evaluationscores• Registrationtrendingacrossmarketingactivities
InsightXMwww.insightxm.com
PowerBIhttp://powerbi.microsoft.com
ContentManagement
ContentisKing66%ofAttendeeschoosetoregisterandpaybasedonthe
contentyoumarket
www.hubb.me
ThePowerofConnectedContent
SM
BuildYourProgramFaster&Easier!
PublishandUpdateYourContentfromOneLocation
www.hubb.me
AGoodContentManagementSystem=HappierEventManagers
www.hubb.me/customers
Website/Registration/Badging
Website/Registration/BadgingTools
www.swoogo.com www.opus.agency www.experient-inc.com
Swoogo
Payscale
FullServiceRegistration
• Bestpracticesonregistrationsiteflow
• Privacypractices/dataprocessing
• CustomerCallCenter
Value
www.opus.agency
FullServiceRegistration&Badging
• ByRegistrationtype.
• Wheretheywent.
• Whateventstheyattended.
• Howlongtheystayed.
• Whatcontentinterestedthem.
• Whatproductsdrewtheirattention.
• Whateducationalcontenttheyconsumed.
eventBit tracks:
www.experient-inc.com
MobileApps
MobileApps
www.gatherdigital.com http://doubledutch.me www.eventbase.com
GatherDigitalLeadingDesign• Mostconfigurableeventappsin
termsofdesign&functionalityallatthemeetingplannersfingertips
ExtraFeatures• SOCIIauditedeveryyear
Extrafeatures• CECreditTracking,LivePolling
andCrowdSourcecontent
www.gatherdigital.com
DoubleDutch
• DoubleDutchleadstheindustrywith70%adoptionperevent
• 38minutesspentintheapponaverageperevent
VisualAnalyticstoshowmarketingvalue
Engagementisthenameofthegame!
http://doubledutch.me
EventbaseFreebasiceventapp99.5%uptimeguarantee
www.eventbase.com
EventTech QuestionstoAskYourself1. Isiteasytousenotonlyformyselfbutformy
extendedteam? Willthissavemetimeandhelpmebesmarteraboutmyevents?
2. Doesitfitmybusinessneedorhaveflexibilityformetoutilizeinawaythatmakessense? CanIupdateinformationat2aminapinchifneeded?
3. Dotheyplaynicewithothers? Whoaretheyintegratedwith?
KeyTakeaways1. Planinadvance. Workputinupfrontsavesyou
untoldhourswhenyouaremoststressedclosetotheevent.
2. Knowwhichtoolsyou'lluseforwhatpurposeandmakesureyourteamis100%clearontheprocess.
3. Ensureyourtoolsworkeasilytogether. Therearemanybest-in-breedprovidersthebelieveinintegratedtechnologytomeetyourspecificbusinessneeds.
4. Startsimpleandwithasolidplanforimplementing.
AllieMagyarCEO
www.twitter.com/alliemagyar
ThePowerofConnectedContentwww.hubb.me
Q&A