PENETRATION OF MEDIA IN CREATING AWARENESS ON

PUBLIC CHILD WELFARE ISSUES AT HULU LANGAT, SELANGOR

PREPARED BY: ANITA MOHD RAISSUPERVISOR: ASSOC PROF. SITI ZOBIDAH OMAR

(UNIVERSITI PUTRA MALAYSIA)

• Background Study –

1. The venue chosen is in Hulu Langat Selangor.

2. The issues is on Public Child Welfare

3. The medium is the mass media and new media that being discussed on the awareness created by them on the Public Child Welfare

Presentation Outline

Background Of The Study

• This study is about the media influence on Public Child Welfare in creating awareness towards the citiizen/public of Selangor, especially in Hulu Langat.

• This study is done by research the use of Mass Media, and New Media exposures to the citizen of Hulu Langat in determining their awareness, understanding and action

• Focus of study will be on the use of mass media and new media and the understanding what is Public Child Welfare of the public of Hulu Langat

Introduction

•Problem Statement –

1. - Public Children Welfare became everybody responsible but it is not understood by the public

2. - Media in Malaysia is widely use but the problem of the public child welfare does not became

their main focus and the critical sense is not there

3. - How to enhance the use of media in solving the problem.

Presentation Outline

• Research Questions – the questions that relates to the issues

1. How aware is Hulu Langat citizen on Public Child welfare

2. What are the level of exposure of media to the public of Hulu Langat on Public Child Welfare

3. Is there any significant of age, education, income on Public Child Welfare awareness caused by Media

Presentation Outline

• Research Objectives – the questions that relates to the issues• Research Objectives – the objective in finding out is there

any awareness or not by the media on the public child welfare

1. To find out the depth knowledge of Hulu Langat Citizen on the public child welfare

2. To find out the level of exposure of media on creating awareness with the Hulu Langat Public

3. To find out the differences on the knowledge of child welfare according to the gender, age, race and level of education

Presentation Outline

• Significant of the study – To create awareness for the public children welfare in Hulu Langat after the agressiveness of the media especially the social media and new media

• Limitation of the study – samples might not be perfect since Hulu Langat is not a distric that the end user is exposed to the new media and social media

•Definition of key words – social media, penetration, awareness, public child welfare

Presentation Outline

There are many mass media theories, but theories caused by the media especially in relations of awareness of the issues

a) Limited effects theory (1940s and 1950s) – Where Media caused an influence to public

b) Social Learning Theory – how public behave after exposed to the media

c) Social Cognitive Theory – Albert Bandura on New Media. Exposure of Television can change a behaviour

Literature Review -Related Theories

Knowledge Understanding what is Public Child Welfare

Eg general needs of a child

Awareness Aware when there is a situation that related to Public Child being abuse and to reach upon them

Eg. Take action once met in a situation that need the public to react to help the children

Understand the importance

Understand that importance if there is no action to help the child they might lost their life

Eg Understand the importance and the responsibility of them to act

Public Child Welfare Understand why children need the help from us to help them

Eg Child bully, abusive by parents, Incest

Literature Review - Terms

Research on the awareness by mass media and new media to public

Research on the exposure of media does bring differences to public

Research on the understanding of public towards Public Child Welfare after the exposures by the mass media and new media

Research framework

Research Framework

1. – Quantitative survey suits best for this the research where close and open ended survey can be make to ask on opinion and awareness.

2. - Likert Scale (on awareness, understanding, exposure)

I – Level of Importance 2 – Level of Concern 3 – Level of beliefs and many others of measurements

3. - Ratio (on the education) (income) (age) Eg Age – 1 – below 16, 2 – 17 – 21 3 – 21 – 40 4 Above 40 Eg Education 1 – SPM 2 – Diploma 3 – Degree 4 –

Postgraduate

Research Design

Location and subject of the study

1. Hulu Langat residences, Hulu Langat area from Batu 9 to Hulu Pansoon end of Hulu Langat

Population and sampling procedures

- Secondary students, from few schools that located in Hulu Langat

- Public that staying in Hulu Langat

The information of residence of Hulu Langat is extracted from the PRU 13 Hulu Langat district.

Location and sampling

Location and subject of the study

1. – Hulu Langat residences,

2. - Secondary students, from few schools that located in Hulu Langat,

Population and sampling procedures 1 Hulu Langat residence (extract from the SPR PRU 13 Hulu Langat)

Research instrument – questionnaire, pre designed questions for qualitative measure

Research Design

Operational of the variables

Operational of the variables - to find out the awareness of the Hulu Langat citizen

To find out does exposure of the media give an impact to the public on creating the awareness on the information of Public Children Welfare

Pre Testing and Validity

Pre-test –Hulu Langat residence around 30 people.

Data Collection Procedure Survey by using questionnaire

Validity and reliability of the instrument comparing with past findings

Will use SPPS 21 or 22 to analyse the findings

Conclusion

Work with the government to implement ways to give awareness to public

Ensure there is an aggressive campaign to ensure the Public Child Welfare is taken seriously

Educate public with their level of knowledge on Public Child Welfare

Inject the importance of our future leaders ability to lead the country to be a better world and a peaceful place to live

Ensure children voices are heard and there is Act to punish for the citizen who act against them

THE END