slideshare for journalists by @ross
Post on 17-Oct-2014
6.150 views
DESCRIPTION
briefing for journalists on how to use STRANSCRIPT
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SlideShare for Journalists
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Contents
Introducing the SlideShare Publisher Program
How “news objects” drive attention
Tips for Journalists
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Social objects drive conversations
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News Objects
Presentations Documents
Videos Infographics
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Make the news more informative and engaging
News Objects
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For years, bloggers and journalists have used SlideShare for free to embed news objects into stories
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News Objects
“Our stories that contain
embedded content gain
above average referral traffic.”
-- Pierce Stanley, New Media Fellow The New Republic
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Tips for Journalists
1. Monitor Featured Content on the Homepage
http://slideshare.net/
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Tips for Journalists
2. Browse Popular Content by Category
http://slideshare.net/popular
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Tips for Journalists
3. Follow Sources
http://slideshare.net/pro_accounts
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SlideShare Publisher Program
1. Branded Channel
2. Embedding & APIs
3. Traffic drivers
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SlideShare Publisher Program
Builds upon LinkedIn Today and developer.linkedin.com/publishers
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SlideShare Publisher Program – Free custom branded Channel
– Unlimited presentation, document, infographic and video uploads
– Analytics to track traffic & engagement
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Embedding
– Embed content from your Channel into your stories
– More engaging than downloading a pdf
– Increase social sharing
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Traffic Drivers
Your Channel is monitored by: – SlideShare editors who choose what to feature on the homepage, driving traffic to your news objects
– LinkedIn Today editors who choose what to feature, driving traffic to your stories
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How are publishers using it?
Editorial: Embedding news objects
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How are publishers using it?
Reports & whitepapers: distribution for document format content
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How are publishers using it?
Events: Share presentations with attendees and let content market the event brand
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SlideShare Publisher Program
Publishers and bloggers with >5M unique visitors per month can qualify by contacting [email protected]
If you do not qualify, you can still use SlideShare for free to leverage embeddable news objects