What We’ve Done for Sage

Sage Summit 2010• Virtual Event (November)

Sage Summit 2011 • Social Media Plan (January)• Social Media Maintenance (January – July)• On-site Social Media Architect (July)

Social Media Calendar

2011 Jan Feb Mar Apr May June July Live Post

Twitter daily daily daily daily daily daily daily hourly weekly

Facebook daily daily daily daily daily daily daily hourly weekly

LinkedIn weekly weekly weekly weekly weekly weekly weekly daily

Flickr monthly

monthly monthly monthly

monthly monthly monthly daily monthly

YouTube monthly

monthly monthly monthly

monthly monthly monthly daily monthly

Monitoring daily daily daily daily daily daily daily daily

Heavy activityLight activity

Campaign Ideas

On-site Offers, VIP Treatment for SM Participation“Tweet-to-Enter” Sweepstakes“RSVP to Event” Giveaway“Fan us” GiveawayQuiz/Trivia ContestUser Generated Photo/Video Contest

“how do i use social media at events?”

What We Heard

i have a few questions for you

first: who am i?

second: what is my business challenge?

third: who wants to be my friend…?

Top Five Ways(to integrate social media into an event)

Number One

Promote your social presence

#1 – Promote Your Social Presence

Decide which sites to useDisplay chiclets, share, like Social media account matrix (by business unit)Take advantage of employee’s kloutWeave your social webBuild it and they will come

#1 – Frequency

2-3 months before show: weekly1 month before show: dailyLive show: hourlyLive sessions: minute by minute1 week after show: daily

#1 – Best Practices

Comfortable frequencyListen first, post laterStay on topicStay in characterRemain tolerable by providing value

#1 – Example

#1 - Example: CES

Number Two

Claim an official twitter hashtag

#2 – Claim an Official Twitter Hashtag

#SageSummitHelps to organize information and peopleShort, simple, intuitiveCheck for useOwn it

#2 – Best Practices

CamelCase your hashtagPut it on everything you printRemind attendees constantlyDon’t abuse (dilute) itMonitor hashtagFollow active tweeps

#2 - Example: Macworld Expo

Number Three

Create social event invites

#3 – Create Social Event Invites

Linkedin, Facebook, YouTube, Lanyrd, PlancastDate, time, location, registration linkSocial sharing, subscribe to friends, influence registrations

#3 - Example: SXSW

Number Four

Stimulate user generated content

#4 – Stimulate User Generated Content

Youtube, Flickr, Twitpic, Facebook, TweetcastingSecond degree of separation, further reachBrand advocate/employee generated content, boostRetweet/promote the best stuffReward participation

#4 - Example: iPad Announcement

Number Five

Install display technologies

#5 – Install Display Technologies

Wiffiti, AervaShowcase conversations, make them knownMonkey see, monkey do (I mean that politely)

#5 - Example: #SageSummit Wiffiti

questions?

Feedback

Download this deck on slideshareFollow me @gregjonesonline for questionsSubscribe to our blog aWiderNet for more ideasFind me at Sage Summit 2011

thanks!