small biz mktg_duct_tape_marketing_randy_v
TRANSCRIPT
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SMALL BUSINESS MARKETING
Randy VaughnDuct Tape Marketing Authorized Coach
www.DFWducttapecoach.com
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Define Marketing, please!
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Is this really MARKETING?
Product, Price, Promotion, Place, People, Process, Physical Evidence, Personalization, Peer-to-Peer, Predictive Modeling
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners and society at large.
New Definition of Marketing (2007), American Marketing Association
Perplexed?
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Getting people with a specific need or problem to ______, _____, and ______ ____.
COULD YOU USE A SIMPLE DEFINITION OF MARKETING?
KNOW LIKE TRUST YOU
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LOYALTY
2 THINGS HAPPENWHEN THEY TRUST YOU:
REFERRALS
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www.DFWducttapecoach.com
$189 (one payment, lifetime membership)
Special for SCORE participants
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Comprehensive and Systematic Marketing Strategy:
Differentiation
MarketingMaterials
Core Message
Visual Brand
Target Market
MarketingManagement
Public Relations
Partners & Referrals
Social Media Website/Email
Pricing & Promotion
TraditionalMarketing
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Everything you do inEverything you do inMARKETINGMARKETING
builds onbuilds on
A STRONG FOUNDATION AND A MARKETING PLAN!A STRONG FOUNDATION AND A MARKETING PLAN!
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www.DFWducttapecoach.com
$189 (one payment, lifetime membership)
Special for SCORE participants