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Small Business Marketing in 2013

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Top Challenges for Small Businesses

80% attracting new customers 52% getting current customers to refer new business 41% making marketing dollars go further

Source: BoltInsurance.com

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Wearing Many Hats

93% have five or fewer employees For 88%, the owner services as the primary marketer 67% of small businesses plan on increasing the

marketing budget in 2013

Source: Marketing Sherpa, 1/18/23

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Marketing Methods They Use

98% website marketing 95% email marketing 77% print advertising 66% online advertising 55% event marketing 81% social media

Source: BoltInsurance.comClick here to view our sample gallery

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Embracing Social Media

62% of businesses are not using social media but intend to in the coming year 81% businesses that use social media that plan to increase their efforts

• 70% on Facebook, 50% on Google Plus, 58% on Twitter, 49% on LinkedIn

Source: BoltInsurance.com

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Investing in Websites

More than half of North American SMB online marketing service dollars (51.7%) are spent on web presence, representing $202 billion in 2012

75% of SMB websites lack an email link on their homepage for consumers to contact the business

66% of SMB websites lack a form-fill option to enable consumers to request information

Source: SMB DigitalScape

Click here to view our YouTube channel with products and services videos

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Relying on Email

70% spend less than three hours per week on email marketing 77% reported that email marketing increases their revenue $1 spent on email marketing creates $40 in revenue

Source: Marketing Sherpa, 1/18/13

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Going Mobile

70% of all mobile searches result in user action within one hour 98% of North American SMB websites were not mobile-optimized and nearly half

the home pages had no phone numbers 72% of SMBs plan to either maintain or increase their mobile advertising spending

Sources: Mobile Marketer, SMB DigitalScape and Borrell

Click here to view our YouTube channel to see videos of our team designing products and services

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Still Getting Results from Print

65% of consumers value the mail they receive in their mailbox 36% of businesses think consumers still value their mail 51% of 15- to 17-year olds say they’ve made a purchase based on

something they got in the mail 72% of young homemakers were influenced to purchase through direct mail

Source: BoltInsurance.com

Click here to see our print advertising and marketing production samples

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SMB Expertise

Experience supporting hundreds of multimedia publishers and marketing services companies by delivering high-quality designs for their SMB customers

A complete range of digital and print materials, including ads, websites, social media, brochures, circulars and more

Fast turn times with most files delivered in less than 24 hours Easy-to-use workflow technology solutions that make placing orders easy at any time from

anywhere

To learn more, write to us at: marketing@affinityexpress.com