smart commute mississauga annual report

Annual Report 2010/2011

M I S S I S S A U G A

Board of Directors

Executive DirectorGlenn GumulkaSmart Commute Mississauga

Board ChairSante EspositoGeneral Manager, Mississauga Executive Centre, Oxford Properties Group

TreasurerDoug SilkGeneral Manager, Bentall Kennedy Canada

SecretaryAubrey IwaniwEnvironmental Project Coordinator,University of Toronto Mississauga

Eric HartleyPrincipal Consultant, Hatch Ltd.

Russ CruickshankCommunity Engagement Officer, Greater Toronto Airports Authority

TABLE OF CONTENTS

About Us 1

Message from the Executive Director & Board Chair 2

Smart Commute Mississauga’s Five Year Anniversary 3

Programs 4

Campaigns & Promotions 6

Events 9

Outreach & Education 11

Smart Commute Champions 13

Workplaces & Clients 17

Smart Commute Mississauga has made

tremendous progress over the past five years. Our success

can be attributed to our strong focus on delivering

exciting and engaging programming, the continuous

development and refinement of our tools and marketing

executions, our dedicated staff and the commitment of

our members.

List of Board of Directors

Smart Commute is an initiative of Metrolinx and the municipalities in the Greater Toronto and Hamilton

Area. Smart Commute Mississauga is a non-profit Transportation Management Association (TMA) that works to

reduce traffic congestion and to take action on climate change, by encouraging the use of sustainable modes

of transportation in the City of Mississauga and the Pearson Airport Area.

Smart Commute Mississauga and Smart Commute Pearson Airport Area are part of a network of Transportation

Management Associations (TMAs) across the Greater Toronto and Hamilton Area (GTHA) that works with over

177 employers and 430,000 employees.

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To make commuting easier, healthier, and more

enjoyable.

To promote sustainable, active transportation

choices to businesses and their employees.

To have a positive, measurable impact on the

environment by reducing vehicle travel, air

pollution, and greenhouse gas emissions.

Our Mission:

Our Vision:

Our Goal:

About Us

Glenn GumulkaExecutive Director

We are very proud to have celebrated a true milestone for our organization

- our five-year anniversary. This past year has been extremely productive for

Smart Commute Mississauga. We expanded our service area by launching Smart

Commute Pearson Airport Area and received a generous Community Grant

from the Ontario Trillium Foundation to develop and unveil our ACTIVATE

Your Commute, Walking & Cycling Program – the first program of its kind in

Canada. By enhancing our marketing campaigns, Smart Commute Mississauga

was recognized by Metrolinx for having the highest number of carpools formed.

We also refreshed our workshop program to include new and exciting workshops,

increased our internal capacity by hiring new employees, and added five new

corporate businesses, bringing our total to 29 workplaces in the City of Mississauga

and Pearson Airport Area.

2

As one of North America’s leading commercial real estate developers and

owners, sustainability and the reduction of greenhouse gas emissions are key

commitments for both Oxford Properties Group and our tenants. Our partnership

with Smart Commute Mississauga demonstrates that strong commitment. As a

founding member, Oxford Properties Group has proudly supported Smart Commute

Mississauga since its inception in 2006. Our membership helped Oxford Properties

Group obtain green building credits towards both BOMA BESt and LEED EB:O&M

certification, and has provided Oxford tenant employees with viable commuting

options that help lower our tenants’ parking demands and carbon footprints. I

am extremely proud of Smart Commute Mississauga’s incredible accomplishments

over the last five years.

The organization has worked tirelessly to understand the specific needs of individual employers, created

effective commuter solutions for their employees, and successfully reduced traffic congestion in the City of

Mississauga and Pearson Airport Area. I look forward to our continued partnership and seeing what great work

the organization will achieve in the future.

Sante EspositoBoard Chair

The culmination of these activities helped us reduce a total of 8.4 million vehicle kilometres (km) travelled

and saved 1.8 million kilograms (kg) of greenhouse gas emissions (GHGs) since our inception in 2006. Every

year, we are thrilled that our impact continues to grow. On behalf of Smart Commute Mississauga and Smart

Commute Pearson Airport Area, I would like to thank our workplace employers, funders, and sponsors for their

remarkable commitment and support over this past year. We are very proud of the incredible partnerships

we have built and could not have achieved this success without their true dedication to our program. Looking

forward, we will continue to recruit new businesses and explore many initiatives that will help us maintain our

strong momentum over the next five years.

Message from the Executive Director & Board Chair

Message from Executive Director

Message from Board Chair

3

The year 2010 was another outstanding year for

Smart Commute Mississauga. On March 31, 2010, we

proudly celebrated our five-year anniversary. At the

2010 Smart Commute Awards Metrolinx recognized

Smart Commute Mississauga as the top performing

Transportation Management Association (TMA).

Since our inception in March 2006, Smart Commute

Mississauga has helped employers and their employees

reduce 8.4 million kilometres (km) of vehicle travel, 1.8

million kilograms (kg) of greenhouse gas emissions,

and garner approximately $3.5 million in commuter

savings.

Smart Commute Mississauga’s Five Year Anniversary

From left: Hayma Bansgopaul, Jagoda Rozbicka, Glenn Gumulka, Tamara Prymak, Anum Maqsood.

Reduction in Vehicle Kilometres Travelled

89,175

680,126

1,723,408

2,317,924

3,150,137

2006/07 2007/08 2008/09 2009/10 2010/2011

Our exciting and innovative programming drives employee engagement, while attracting interest from the

surrounding business community.

4

In May 2010, Smart Commute Mississauga launched

the ACTIVATE Your Commute, Walking & Cycling

Program – the most interactive and dynamic program of

its kind in Canada. The program encourages commuters

to leave their cars at home and reduce their carbon

footprint by walking and/or cycling to work. ACTIVATE

Your Commute program promotes employee health

and wellness while providing significant environmental,

transportation, and economic benefits for both the

employee and the workplace.

ACTIVATE Your Commute, Walking & Cycling Program

received a generous Community Grant from the Ontario

Trillium Foundation to help develop its unique and

interactive online tracking tool that allows employees to

set personal goals, log their daily walking and cycling trips,

and gain immediate feedback by converting kilometres

travelled into calories burned and greenhouse gas

emissions saved. To date, a total of 18 Smart Commute

member workplaces have joined the program and have

helped reduce more than 54,000 kilometres (km) of

vehicle travel and 12,600 kilograms (kg) of greenhouse

gas emissions (GHGs).

Programs

CLARITASYour Commu e

with the Smart Commute walking and cycling program

As Smart Commute’s

signature commuter program,

the Carpool Zone continues to

have tremendous momentum.

Through our exciting campaigns

such as WIN it ALL this FALL and

Carpool Zone

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Carpool & WIN, more than 1,500

employee commuters in the City of

Mississauga and Pearson Airport

Area registered on the Carpool

Zone and formed more than 240

new carpools in 2010.

The Discount Transit Program is another example of our innovative

programming. Launched in 2009, the program allows employers to

qualify for a matching discount when they invest in public transit for

their staff.

In 2011, Smart Commute Mississauga completed its Discount Transit

Program Pilot Project which demonstrated that the program converted

15 percent of drivers to transit users. The program also significantly

increased the frequency of ridership among its participants. This pilot

project wrapped up in 2011 and is currently being evaluated.

Programs

Discount Transit Program

Other Programs

Emergency Ride Home

Concerned that using a sustainable

mode of transportation will

leave your employees stranded

when they have an unplanned

emergency? With the Emergency

Ride Home Program, commuters

can arrange their own ride

home via public transit or taxi

in the event of an emergency or

unscheduled overtime, and Smart

Commute will reimburse the cost

up to $75.00 per ride

Rewards Program

Smart commuting pays. Employee

commuters are rewarded with

great monthly prizes for their

proactive attitude in reducing

or eliminating the use of single

occupancy vehicle travel.

Smart Commute

Workplace Program

Highlight your organization

as a workplace destination of

choice for taking action on

climate change and promoting

sustainable transportation at

the workplace with the Smart

Commute Workplace Program.

CLARITASYour Commu e

with the Smart Commute walking and cycling program

The key to our success has been reaching and engaging employee commuters through our exciting,

year-round campaigns and promotions such as Clean Air Commute, Smart Commute Week, WIN it ALL this FALL,

and Carpool & WIN. By offering great prizes and incentives, we are able to generate excitement, encourage

employee participation in our campaigns, and reduce single occupancy vehicle travel.

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Campaigns & Promotions

step 1 You know that non-hybrid car in your driveway? Forget about it.

step 2 Round up some co-workers and

offer to be the chauffeur. Don’t forget the play list.

step 3 Travel to work together for the week and try your best not to argue about the music selection.

By joining the Clean Air Commute, you alone can reduce smog and fight climate change. By carpooling you’re not only helping the environment, but you’re spending quality time with your co-workers. cleanaircommute.ca

Clean up your commute June 14-18th,2010. It’s the first step to a better environment.

How to clean up your commute by carpooling.

Presenting Sponsor

Lead Sponsor

Participate and you could win a mountain bike, or one of three Grand Prizes.

A 9-day Taste of Costa RicaRaleigh Airlite 200 mountain bike

Two $1,000 Canadian Tire shopping sprees

Sponsors

Supporter

step 1 Leave your car in the garage.

step 2 Find some runners, a bike, or blades.

Alas, this is the easy part.

step 3 Now for the fun part. Actually put them to use. You’ll save the environment and get summer-ready legs.

How to clean up your commute by walking, biking or ‘blading.

By joining the Clean Air Commute, you alone can reduce smog and fight climate change. By walking, blading or biking you’re not only helping the environment but you’re also getting some exercise. cleanaircommute.ca


Presenting Sponsor SponsorsLead Sponsor Supporter

step 1 Leave the keys and the car where they are.

step 2 Sweatpants on? Check! Slippers on?

Check! Coffee just the way you like it? Check!

step 3 Have your phone handy. Save the environment and gas money all in one week.

How to clean up your commute by telecommuting.

By joining the Clean Air Commute, you alone can reduce smog and fight climate change. By choosing to telecommute you can help the environment, all the while attending your meetings in your sweatpants and slippers. cleanaircommute.ca



step 1 Keep the car where it is – in the driveway.

step 2 A week long transit pass is peanuts. So search under your

couch cushions for that loose change. And if you

actually find peanuts, leave them where they are.

step 3 Get on the bus, streetcar, train or subway. Then kick back and relax with a book as public transit takes you to work.

How to clean up your commute by taking public transit.

By joining the Clean Air Commute, you alone can reduce smog and fight climate change. By taking public transit you’re helping the environment, making new friends along the way, and hey, who knows what else you’ll find under that couch cushion. cleanaircommute.ca



CLEAN AIR COMMUTE 2010 WINNERS

Winners of $100 Best Buy Gift Certificate:

Anurita Sharma – BMO Bank of MontrealDana Wilson – University of Toronto Mississauga

Albina Antolin – Hatch Ltd.Gregoire Beaudry – LoyaltyOne

Maxwell Gill – City of MississaugaHelen Falcioni – Greater Toronto Airports Authority

(GTAA)Dharmik Prajapati – McCormick Rankin Corp.

Enzo Mazzeo – WorleyParsons Canada Ltd. - Minerals and Metals Toronto Division.

Winner of an HP PB360t Digital Camera and a 2 GB memory card:

Amy Zhang – McCormick Rankin Corporation

Winner of the $200 Gift Certificate to Red Lobster for the Green Team with the highest

participation rate:

WorleyParsons Canada Ltd. – Minerals and Metals Toronto Division

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CARPOOL & WIN 2011 WINNERS

Grand Prize winner- $500 Esso Gas Card:

Nick Wood - Hatch Ltd.

Dellan Jackson - GTAA

Winner of the Sony Cyber-Shot Digital Camera:

SMART COMMUTE WEEK 2010 WINNERS

Winner of the Trip for Two to Montreal, courtesy of VIA Rail:

Andrew McNeil - City of Mississauga

Winner of the iPad:

Brenda Thomas - Hatch Ltd.

Smart Commute Mississauga’s promotions, contests, and incentives have been successful in raising awareness and encouraging employee commuters to try alternative transportation

options.

- Janice M. Baker, City Manager and Chief Administration Officer, City of Mississauga

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Left: Grand Prize winner - Prime Raptors Tickets for Three

Madhav BaralMcCormick Rankin Corporation

WIN it ALL this FALL 2011 WINNERS

Top: Winners of the $100 Gift Card to Ruth’s Chris Steak House

Rishi Arora - UTM

Jen Harris -RBC Meadowvale

Noemia Akram -WorleyParsons Canada

Ltd. - Minerals and Metals Toronto Division

Ljiljana Radman -Hatch Ltd.

Alex Mereu - McCormick Rankin Corp.

Each year, Smart Commute Mississauga and Smart Commute Pearson Airport Area host a series of networking

and outreach events that drive employer interest, generate excitement about our programming, and encourage

employee commuters to try sustainable transportation options.

Bike to Work Day has become an exciting,

and popular event across the Greater Toronto

and Hamilton Area (GTHA) that promotes cycling

to work as a viable and environmentally-friendly

commute option.

On May 31, 2010, more than 350 participants

sported fluorescent orange and green t-shirts,

left their cars at home, and pedalled their way on

Bike to Work Day – that’s more than double the

number of participants from 2009! Smart Commute

Mississauga is proud to announce that Bike to Work

Day 2010 has been the most successful event to date

and has helped to eliminate more than 8,000 km

of vehicle travel and 1,920 kg of greenhouse gas

emissions from entering the atmosphere.

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Events

Bike to Work Day 2010

City of Mississauga Mayor Hazel McCalliion

Glenforest Secondary School

Cyclists at Riverwood Park

Bike to Work Day is a great opportunity to raise the profile of alternative ways to commute to work. As the City of Mississauga adds additional cycling infrastructure and bike facilities to its office buildings, more and more employee commuters will be encouraged to cycle to work.

- Martin Powell, Commissioner, Transportation

and Works, City of Mississauga

10

On Thursday, January 27, 2011, over 100 corporate

executives from leading organizations gathered at the

International Centre for the “Sustainable Mobility in

the Pearson Airport Area Breakfast”.

Hosted by Smart Commute Pearson Airport Area,

Partners in Project Green, Toronto Economic

Development and Mississauga Economic Development,

the networking breakfast discussed transportation

challenges and the future of commuting in the Greater

Toronto Area.

Annual Networking Breakfast

On October 14, 2010, Smart Commute Mississauga

announced the launch of Smart Commute Pearson

Airport Area at the Partners in Project Green (PPG)

Greener Horizons Event. Since the launch, several

Smart Commute Pearson Airport Area member

workplaces have already seen significant greenhouse

gas (GHG) reductions to date.

Smart Commute Pearson Airport Area looks forward

to working with other sustainability leaders in the

Pearson Eco-Business Zone to help them define and

implement sustainable transportation programs for

their employees.Eve Wyatt, Executive Technical Advisor Metrolinx

Launch of Smart Commute Pearson Airport Area

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Bike Tune Ups EcoDriver Workshop

Defensive Cycling Skills Workshop, Hatch Ltd.

Smart Commute provides

valuable information and

resources to educate, motivate

and encourage Mississauga’s

workforce to reduce single

occupancy vehicle travel by

using sustainable modes of

transportation. Our workshop

list has grown in the last year

and offers commuters helpful

information on topics such

as efficient driving, active

transportation, cycling safety,

carpooling, and much more.

Our interactive workshops are

executed by Smart Commute staff

and professional instructors to

help promote the environmental,

social, and physical benefits of our

programs. In the last fiscal year,

Smart Commute staff hosted more

than 75 sustainable transportation

workshops, program launches,

and on-site events with over 3,000

participants.

Outreach & Education Workshop Series2010/2011

EcoDriver Workshop I & IIExplores smart driving

techniques that help maximize

‘return’ on a tank of gas.

The Benefits of Walking to Work WorkshopDiscusses the health benefits of

walking to work and how to get

started.

Bike Commuting Basics WorkshopParticipants learn about cycling

nutrition, bike mechanics and

how to create an individualized

commuting routine.

Defensive Cycling Skills WorkshopThis workshop allows

participants to learn the rules of the

road and how to avoid

dangerous situations.

Carpool Zone Workshop Discusses how the Carpool Zone

can help your employees save time,

money, and get in touch with others

interested in sharing their daily

commute to work.

Tire Pressure WorkshopCommuters learn how to check their

tire pressure properly to maximize

mileage and save money.

Learn to Ride a Segway WorkshopParticipants learn how to glide

on a Segway the world‘s first self-

balancing, electric-powered

transportation device!

Bike Commuting Basics Workshop, Transat A.T Inc.

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Lunch and Learn, Transat A.T Inc

Defensive Cycling Skills Workshop, Hatch Ltd.

We value the partnership between Transat A.T. Inc. and Smart Commute Pearson Airport Area. The entire Smart Commute team offers unique incentives to encourage sustainable transportation use and remains constantly available to facilitate workshops and enhance employee education on green commute options.

-Stewart Juelich, Director of Human Resources, Transat A.T. Inc.

Smart Commute Champions

Smart Commute is proud to feature our valued workplaces who have demonstrated their outstanding support

and commitment to Smart Commute programs and initiatives at their workplaces.

Hatch Ltd.

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The Smart Commute program at Hatch has not

only changed the culture, it has become the

culture as Hatch has more employees than ever

participating in the commuting program. Smart

Commute Mississauga has been instrumental in

achieving these outstanding results.

- Ahmed Hussein & Andrew TohnCommuting Initiatives Team,

Sustainable Deveopment Committee, Hatch Ltd.

Smart Commute Mississauga

In an effort to ease parking pressures and encourage

its employees to reduce their carbon footprint and

transportation costs, Hatch Ltd. has been an avid Smart

Commute Mississauga member since 2007.

With sustainability at the heart of its everyday

business practices, Hatch introduced an Incentive

Program for employees who use sustainable modes of

transportation when travelling to and from work or

between office locations. The organization also hosts

its very own annual Bike to Work Day Event and took

its commitment to promoting sustainable commuting

options even further in 2011 by purchasing a bike fleet

for employee use and securing bike parking.

The organization's commitment to the Smart

Commute program has earned Hatch Ltd. top honours

at the annual Smart Commute Awards as the recipient

of the Smart Commute Mississauga Employer of the

Year Award in 2007, 2009 and the Smart Commute

Regional Employer of the Year Award in 2009.

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WorleyParsons Canada Ltd. – Minerals and Metals Toronto Division

As 2010’s “Smart Commute Pearson Airport Area Employer of the Year”, WorleyParsons led the way in 2010 by implementing employee flex hours, on-site reserved carpool parking, shower facilities, secured bicycle parking, and an employee walking and cycling program. WorleyParsons was also recognized for having 50 percent of its employees registered on the Carpool Zone and the highest employee participation rate in Clean Air Commute, an annual, week-long sustainable transportation campaign in June.

Over the last two years, Smart Commute has been an important part of the WorleyParsons Toronto Minerals and Metals office and directly aligns with our value of long term sustainability. Membership has been a positive experience and we would recommend Smart Commute to any corporation looking to improve their social responsibility.

- Claude A. D’Cruz, Senior Vice President, WorleyParsons Canada Ltd.

City of Mississauga

In 2010, the City of Mississauga was recognized as

the Greater Toronto and Hamilton Area’s top Smart

Commute employer at the 5th Annual Smart Commute

Awards. The municipality was named the “2010 Smart

Commute Regional Employer of the Year” and the

“Smart Commute Mississauga Employer of the Year”

for implementing an alternative work arrangement

policy for City staff, an employee bike-share program,

Smart Commute Pearson Airport Area

As a founding member since 2006, the City of Mississauga is a proud supporter of Smart Commute Mississauga. Events such as Bike to Work Day have been successful in encouraging employees to try alternative transportation options.

- Janice M. Baker, City Manager and Chief Administration

Officer, City of Mississauga

discounts on transit fares, and reimbursements for

business trips when travelling by bicycle. The City

was also recognized for implementing paid parking

in the City Centre at municipal facilities to promote

pedestrian-friendly and transit-oriented development.

With environmental sustainability as a key focus of the

municipality’s Living Green Master Plan, the City of

Mississauga actively supports and promotes greener

commuting solutions for its employees.

Greater Toronto Airports Authority (GTAA)

Receiving an honourable mention at the 2010 Smart

Commute Awards, the GTAA actively participates

in several events and promotions including Smart

Commute Week, WIN it ALL this FALL, Carpool &

WIN, and Clean Air Commute. The organization also

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Carpool Zone Promotional Event, Greater Toronto Airports Authourity

Carpool Zone Promotional Event, Greater Toronto Airports Authourity

hosted its own Bike to Work Day event in 2010. As

a true advocate for carpooling, the GTAA recently

introduced 32 new reserved carpool parking spots

to further encourage carpooling among airport area

employees.

By successfully promoting carpooling and alternatives such as public transit and cycling, we believe there has been a significant change in terms of knowledge and awareness at the Greater Toronto Airports Authority. Many thanks for the hard work of everyone at Smart Commute. - Lloyd McCoomb, President & Chief Executive Officer, Greater Toronto Airports Authority

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cost of two employee shuttle services, fostered an

ongoing telework program, and has had success in

registering 18 percent of employees for the Carpool

Zone. Transat A.T. Inc. also actively promotes transit

use by offering its employees discounted transit passes

with the Discount Transit Program and pays for one TTC

monthly pass per year for each employee registered in

the TTC Volume Incentive Program.

Transat A.T. Inc.

Smart Commute Program LaunchTransat A.T. Inc

As one of Smart Commute Pearson Airport Area’s

newest workplaces, Transat A.T. Inc. has shown a true

commitment to encouraging the use of sustainable

transportation choices among its employees.

Since launching the Smart Commute program in

February 2010, the organization has hosted several

employee commuting workshops, partnered with a

neighbouring company to introduce and share the

Employee Information SessionTransat A.T. Inc

Smart Commute Pearson Airport Area Continued...

Our Funders

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We would like to thank our workplaces and clients for their tremendous support and dedication to the

Smart Commute program over the past year.

Accenture Inc.

Bentall Kennedy Canada

BMO Financial Group

BMO InvestorLine

City of Mississauga

Hatch Ltd.

HB Group Insurance Management Ltd.

Ingram Micro

LoyaltyOne

Maple Leaf Foods

McCormick Rankin Corporation and Ecoplans Ltd.

Mississauga Board of Trade

Morguard Investments Ltd.

Oxford Properties Group

RBC Meadowvale

Samsung Electronics Canada Inc.

Shaw Energy & Chemicals Group

The Co-operators

University of Toronto Mississauga

Wal-Mart Canada Corp.

World Vision Canada

Workplaces & Clients

Smart Commute Mississauga Smart Commute Pearson Airport Area

Greater Toronto Airports Authority (GTAA)

Hewlett-Packard (Canada) Co.

Lafarge Canada Inc.

Menkes - AeroCentre Corporate Centre

Transat A.T. Inc.

Winners Merchants International

WorleyParsons Canada Ltd. - Minerals and

Metals Toronto Division

I would highly recommend Smart Commute Mississauga to help your corporate office do their part for your staff, community, and environment.

- Trina Palmer-Leitzke, Chairperson, Green

Committee RBC Meadowvale

Our Sponsors

Today, environmental sustainability is a key commitment for many leading companies looking to reduce their

carbon footprint.

Join a growing list of forward-thinking organizations that are proactively addressing issues such as gridlock, air quality, and global warming in the City of Mississauga and the Pearson Airport Area.

Together, we can create winning commuter solutions!

Smart Commute Mississauga201 City Centre Drive, Suite 800Mississauga, ON.L5B 2T4

Choose Your Waywww.smartcommutemiss.ca

Reduce Your Carbon Footprint

smart commute mississauga annual report

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