1. smartBeemo: The worlds first smart posting toolDavid UribeGlobal VP/CD Asylum MarketingFounder at SmartBeemo LLCProfessor at Miami ad schoolTw: @David_Digital

2. BackgroundWeve been doing SoMe/DM for years & always relying on: 3. Constantly encountering 3 challenges: 4. What did we get from those challenges?Unstable behavior.Do you want your heartbeat or breathing to be unstable? 5. Here is the story about how everything started 6. The Call. 7. The search. 8. Desperation. 9. So we asked ourselves..What do we believe in? 10. We believe in numbers, in data, thats the only thing we havein common with our clients. Not ideas or intangiblemarketing concepts, just numbers. 11. A multivariable analysisEqual % values to the content and testing.Topic A: Product 33%Topic B: Gym 33%Topic C: Lifestyle 33% 12. The findingAfter 52 days 13. The formula was right in front of our eyesMessage Format Timing 14. What did we achieve afterwe understood the patterns? 15. Crafting super brands 16. We started believing in the power of the right message(%values), format and timing, proving on a daily basis theeffectiveness of this formula. 17. Always ask yourselves if yourebeing: 18. Asylum Marketing stopped being a marketing agency andbecame a data/innovation agency. 19. Data intelligence and daily analysis 20. Key to innovation: Operate out of your comfort zonewithin a range of your expertise.The objective of Innovation: Is giving people more time tothink than to operate, technology can do that. 21. The product.The worlds firstsmart posting tooland social mediaoptimizer. 22. Dynamic Fluctuating Weighting System (TM) 23. Why is SB the worlds first smart posting tool?Predictions, A-B testing, real time recommendations and much more 24. Besides posting, what else can we get from a tool like this?First of all, as an agency, we wanted to stop using 4 or 5 tools with the same purposeSmart Posting Tool CampAID Post optimizerSocial mediaROI MaximizerSmartMetrics Post generatorand Reporting 25. Gaining Global Recognition 26. Who believe in us? 27. Whats next for Asylum Marketing and SB?Media planning tool and BCC algorithm 28. 10 takeaways from this: 29. Avoid these common mistakes: 30. www.asylummarketing.com 31. Be curious, be daring and change the world. 32. www.asylummarketing.comwww.smartbeemo.comduribe@asylummarketing.comdavid@smartbeemo.com