smau milano 2013 francesco fullone
TRANSCRIPT
ideato*
From brainstorming to Product Development
francesco fullone [email protected]
@fullo / @ideato
the Brainstorming process
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meet entrepreneurs with a great
big idea
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uncover the processes needed to reach “the solution”, or
even better the “Unique Value Proposition”
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Invalidate the idea !
- with real users - with analytics - with interviews
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reduce the idea complexity
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removing the “waste” “drawing” its process
focusing on “Unique Value Prop.” splitting it in smaller “User Stories”
identify the “personas”
reduce the idea complexity
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http://www.flickr.com/photos/osterwalder/
!
gain creators
pain relievers
gains
pains
customer jobs
products & services
Value Proposition Canvas
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don’t use technology and don’t talk about technologies
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use, or produce, a business model canvas (or a lean canvas)
as a starting point
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identify the product owner and write
user stories/scenarios with him
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using paper prototypes sketch an
approximative interface, mapping all the user stories
!MVP
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simulate with paper prototypes the
application streams and map on them all the “personas” you
identified
!MVP
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Product MVP development
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test the MVP assumptions
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Don’t write code! be your code: concierge
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The concierge minimum viable product is inefficient at solving a problem !
but it’s not a long term solution for customers, it’s a short term solution to help you learn how to solve customer’s problems.
(if possible) test the paper prototype on
users
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then... build MVPs more than one if needed
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the planning process (re-iterate as your wish)
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use a kinda-SWOT analysis on Unique Value Proposition to prioritize user stories in the MVP building process
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UVP (s/o)
complexity (w/t)
12
3 4
Tech approach
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UVP (s/o)
complexity (w/t)
21
3 4
Biz approach
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to do doing done
kanban board
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agile/lean processes
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test the MVP assumptions
build MVPs more than one if
needed
brainstorming with PO
brainstorming tools
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whiteboard, pencil, paper & post-it
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