#smhealth - social media and healthcare experience
TRANSCRIPT
![Page 1: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/1.jpg)
SOCIAL
MED
IA A
ND
HEALT
H CARE
EXPER
IENCE
#SM
HEA
LTH
![Page 2: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/2.jpg)
INTRODUCTION
Online healthcare communication Our data consistently show that doctors,
nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S. (The Social Life of Health Information from Pew Internet & American Life, 2011)
![Page 3: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/3.jpg)
Social media use and health information sharing
23% of SNS users follow their friends’ personal health experiences or updates on the sites.
15% of SNS users get any health information on the sites.
(The Social Life of Health Information, 2011)
![Page 4: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/4.jpg)
Healthcare providers – patients interaction through SM
• 62.6% of U.S. hospitals have Twitter accounts.
• Doctors are increasingly using social media for communicating with patients (Quantia MD study, 2011).
• A group of “Connected Clinicians” use multiple social media for both personal and professional purposes (Quantia MD study, 2011).
![Page 5: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/5.jpg)
Top social media channels used in healthcare communication (Quantia MD study, 2011)
![Page 6: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/6.jpg)
How has social media changed healthcare communication?
![Page 7: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/7.jpg)
Listening from healthcare professionals in U.S. and South Korea
Why is the comparative study beneficial?
The SM use in healthcare business at South Korea is
growing, but still in the beginning stage.
Learning from the U.S. case
![Page 8: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/8.jpg)
Catholic MedicalCenter in South Korea
Awarded the grand prize for the use of healthcare social media for 2 years in a row (2010-2011)
![Page 9: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/9.jpg)
Healthcare Social Media Consultant
LeAnna J. Carey @thehealthmaven
http://www.symplur.com/healthcare-social-media-consultants/leanna-j-carey-mba/
![Page 10: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/10.jpg)
Healthcare Blogger
John Lynn
From Healthcare Scene
http://www.healthcarescene.com
@ehrandhit
![Page 11: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/11.jpg)
Q1. What is the key role of social media in physician-patient interaction?
![Page 12: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/12.jpg)
Empower and Engage • Facilitate the connection between
physicians and patients
• Create online presence for physicians and strengthen their ties through communities
• Help patients to understand the various healthcare options available to them and get the best care
![Page 13: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/13.jpg)
LeAnna J. Carey
“The key role of social media is to make physicians to engage with patients…to provide healthcare information in between office visits… to empower patients toward positive health and lifestyle decisions.”
![Page 14: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/14.jpg)
Q2. Among various social media channels, what is the most effective tool for enhancing healthcare communication?
![Page 15: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/15.jpg)
Each tool has its own purpose.
• Facebook for content sharing and building communities
Useful for physician-patient interaction
• Twitter for networking and education
Useful for physician-physician interaction
![Page 16: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/16.jpg)
John Lynn
“It depends on the goal you're trying to achieve. Each tool has its own place. Facebook has more people and the things people do on Facebook are seen more by their friends and associates. Twitter is great for education and meeting new people that are interesting.”
![Page 17: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/17.jpg)
Q3. What is the healthcare hashtag project?
What are the benefits of this project for healthcare providers and patients?
![Page 18: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/18.jpg)
The Healthcare Hashtag Project
http://www.symplur.com/healthcare-hashtags
• Organizing healthcare content into one place
• #HITsm : Meeting for discussion of healthcare industry trends and social media influence on those initiatives
• #HCSM: The first regular hashtag chat related to healthcare, created in January 2009
![Page 19: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/19.jpg)
• From a healthcare business perspective - It tells you who you need to be networking with.
• From a patient perspective - It guides you on how to find credible info.
![Page 20: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/20.jpg)
Q4. (For Catholic Medical Center)
How has the Korean healthcare industry used social media as a tool for communication?
![Page 21: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/21.jpg)
Not entirely two-way communication
Still informative
Emerging field, but more systematic social media planning is required.
![Page 22: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/22.jpg)
Q5. How do you predict the future direction of social media use in healthcare communication?
![Page 23: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/23.jpg)
Need to create more sharable content tailored to patients’ needs and interests
Pay more attention to the patient-centered perspectives
Some concerns : legal issues related to patients’ privacy
![Page 24: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/24.jpg)
John Lynn “I'd suggest that we're just at the beginning of what social media will do for healthcare. Our current laws weren't created with social media in mind, and so there are currently some barriers and a lot of unknowns about what's legal ok with some of healthcare social media. Regardless of the form and the delivery tool, social media is about connecting people. Almost every aspect of healthcare can benefit from better connections to the right people.”
![Page 25: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/25.jpg)
SUMMARY Healthcare communication go social.
Multiple social media channels for different uses
Physician-physician interaction is more prevalent, patients-centered communication needs to increase
In spite of undiscovered factors such as legal issues,
social media can benefit us for creating better
connections with the right people.
![Page 26: #SMhealth - Social media and healthcare experience](https://reader036.vdocuments.net/reader036/viewer/2022062702/554b5df0b4c905793d8b5091/html5/thumbnails/26.jpg)
QUESTI
ONS?
#SM
HEALT
H