snapdragon 410 sales training_external - lanix trainingm v02

Qualcomm Technologies, Incorporated. All Rights Reserved.

The Snapdragon 410 “4G for the masses” ProcessorLANIX Training

Snapdragon Integrated MarketingFebruary 2015

2Qualcomm Technologies, Inc.. All Rights Reserved.

Driving smartphone growth globallyNEW Qualcomm Snapdragon 410

Driving integrated 4G LTE across high-volume products

32-bit and 64-Bit capable

Designed for high-volume smartphones and tablets

Adreno™ 306 PC-class graphics, with support for OpenGL

ES 3.0

1080p display support

Support for 13 megapixel camera with Wavelet Noise

Reduction, JPEG Decoder, and other post-processing

techniques done in hardware

Pin-to-Pin & software compatible, Easy upgrade to

Snapdragon 610/615

Supports QRD version

Support for Qualcomm RF360™

Key highlights

Adreno and Qualcomm RF 360 are products of Qualcomm Technologies, Inc.


Be 64-BitReady

Be the first Android device

with 64-bit capabilities and

high-performance

Summary

Just two of the many advancements inside the Snapdragon 410

Most advanced

LTE Modem

Advanced CAT4 modem,

RF360 capable for

Global SKU, and carrier

certification for fast time-

to-market

Pin-to-Pin& Software

compatible

Pin-to-pin compatible with

SD 610/615, minimize

project interruptions and

follow up devices


Snapdragon 410 (8916) Supports The Experiences Users Pay For

Better battery life

QuickCharge 2.0

Superior voice qualitywith HD voice, Fluence

noise cancellation

Superior

modem

performanceCAT4 150Mbps

Better GPS Low power integration,

sensor-assisted

GeoFencing, support for

Galileo constellation

Better Video1080p HD capture and

playback at low power

New ways to

interactVoice Activation

HigherPerformance

64-bit support with

customized

architecture

Superior CameraBetter photos and camera

features. Hardware-based noise

reduction, great low-capture

QRD Support

Regional packs,

Global Pass


Modem

Why should you care

• CAT 4: Up to 150 Mbps download, 50Mbps

upload

• Multimode and Multiband

• LTE Multi SIM***

• LTE-Broadcast**

• Voice Over LTE**

• Same trusted and verified modem

• Qualcomm Technologies modem has

been tested and enabled as part of the

chipset

• Integrated eMBMS client on the chipset**,

LTE-B automatically supported**

• First to commercial DSDA over LTE***

• Seamless 4G to 3G handover

What You Need to know

• *** NOT in L900

• ** IN L900 but requires additional SW/NW support


RF360

• RF360 support means your device will

have seamless 4G LTE roaming **

• Create a single global LTE design

• Solves the fragmentation problem by

aligning bands into a single solution

• Enables thinner designs and longer

battery life

• Accelerate global LTE adoption with your

devices

• Half the size of our previous RF Solutions

Why should you care

• RF Front-End – New Chipset Solution

• Power Tracking Technology

• Antenna Tuning

• Improves radio performance and

range (more bars)

• Smaller antennas – saves PCB space


Connecting a smartphone to a cellular network is a complicated goal

0

3

6

9

12

15

18

2G Early 3G 3G Today Early 4GMultimode

4G 3G 2G

Nu

mb

er

of

Ban

ds i

n H

an

dsets

• *** NOT in L900



CPU

• Optimized Cortex A53 cores

• 64-bit Processor Subsystem

• V8 Instruction Set

• 2x larger integer and floating registers for

Improved performance

• Lower cache latency

Why Should You Care

• Your product will be one of the

firsts to the Android 64-bit race

• Easy to sell big numbers 64 > 32

• Dramatic improvement (up to

25%) in benchmark performance,

over Snapdragon 400

• End users will see immediate

enhancements to high-end

games and app load times

En

erg

y U

se

d

Time32-bit

64-bit

Register File

AR

Mv8



Pin-to-Pin Compatibility

• Same Software release compared to

Snapdragon 400 and previous chips

• Software and Pin-Compatibility with

610/615

Why Should You Care?

• Latest Modem, Video, Camera features will

be available in the same software release

• Uninterrupted project life-cycles for follow-

up phones

• Supports latest Android releases

• Fast development time

• Easy upgrade to 610/615


Snapdragon 410

Snapdragon 610

Snapdragon 615


Software Compatibility

• Single software baseline that supports all

three platforms

• New milestone driven branching strategy –

less code churn for OEMs, more stable &

fewer number releases.


• If you’re small OEM in China with minimal

engineers, you can limit the amount of

software releases by using patching

system and save engineering dollars



CameraFeatures

• Ghost-free HDR lets you take clear

HDR images even when the object is

moving

• Capturing unlimited multiple snapshot

by one shutter click

What’s New

• Same ISP as Snapdragon 615

• Hardware Wavelet Noise Reduction

enabled

• Improved sharpness enhancement

• Ghost-free HDR

• Significant software improvement to

3A from Snapdragon 400• “Machine-gun” mode for rapid capture

• Ghost-free HDR

Benefits

Snapdragon vs Competitor


Display

• 1080p display is a high-end device feature

• Great baseline for when devices step up

to 8939 with 1080p Miracast support

• Miracast™ support up to 720p

• 720p at full 60fps

• Supports up to 1920x1200 (1080p) primary

display




With Parallel Path Charging

* Based on internal tests charging a 3300mAh battery using a [1] QC2.0 USB wall adapter (9V, 2A), and [3] standard USB wall adapter (5V, 1A), respectively. (February 2013)

SMBPMI

Charge Fast. Stay Thin. Keep Cool.

270mins

144mins

96mins

Up to

40%faster

Quick Charge

1.0

Quick Charge

2.0

Conventional

Charge

Up to

75%faster

• Power from a single USB charger is

split into two charging sources for the

battery

• Allows more power and faster charging

without hitting die or skin temperature

limitations

• Two smaller charging inductors can

reduce device thickness

• Increases charging power, reducing

charging time even more

• *** NOT in L900

https://www.youtube.com/watch?v=VgTuaVHos0A

https://www.youtube.com/watch?v=VgTuaVHos0A


Location - IZat

• Low cost & size GNSS engine

• Enhanced accuracy and time-to-fix in

challenged environments

• 3x more better Always-On Location with

Near-Zero Battery Impact

• 6x lower Geo-fencing power

Benefits

What’s New

• Integrated IZat Gen8C Engine

• Concurrent support for GPS, GLONASS,

BeiDou, and now Galileo

• Global terrestrial positioning WWAN

• Sensor Assisted Positioning with integrated

• Fully integrated IMU leveraging 10-axis

sensor solution (accel/gyro/comp/baro)

Geo-fencing2

5%

Off



Optional Software


Qualcomm Technologies, Inc. All Rights Reserved.

Experience Offerings

Supported by Snapdragon Value Added Software

ULTIMATE CAMERA PACKAGE

Better Camera: Face detect – blink, smile, gaze, facial outline, shake detect, perspective correction, electronic image stabilization, rapid fire/zero shutter lag

Better Camcorder: 1080p (30fps), 1080p display, electronic image stabilization, HEVC .265 compression

Better Viewing: SVI, WUXGA (1900x1200), external display wired (HDMI out) and wireless (Miracast WiFiDisplay)

ULTIMATE AUDIO PACKAGE

Better HD Audio: Fluence HD audio including Dolby/DTS

Hear Anywhere: Noise cancellation, echo cancellation

Listen Anywhere: Snapdragon Voice Activation

ULTIMATE VOICE PACKAGE

Better HD Audio: Fluence HD audio including ECNS, adaptive ANC

Clearer Calls: Noise cancellation, echo cancellation

Talk and share together: IMS Pro, presence, IM, multi-chat, Image/Video share, file transfer over 3G

2013 © Qualcomm Technologies, Inc.

Qualcomm Technologies – Confidential and proprietary



Advanced Camera Features

• UbiFocus generates a final all in focus

image or provides a post-processing

feature a user can use to bring the touched

area of the image into focus (Dynamic

Focusing).

• ChromaFlash enables quality composite

images in low-light situations, preserving

color, texture, and brightness.

Benefits

What’s Unique

• UbiFocus

• ChromaFlash

ChromaFlash

FlashLow-light

UbiFocus


Modem – LTE

• Enhanced live video experience

• Reduced content delivery costs for

operators

• Unicast offload to reduce traffic

congestion

• Fully integrates with LTE infrastructure

and chipsets

• No dedicated spectrum or overlay

network required

Benefits

What’s New

• LTE Broadcast



Audio

• Snapdragon Voice Activation lets you

wake up your device totally hands-

free.

• It is always-on, always-listening at

very low power consumption so it

saves battery life

• Support for Snapdragon Voice

Activation (SVA)

• Our solution adds low power

• Part of the Fluence HD package



• *** NOT in L900


Sunlight Visibility Improvement

• View screen content under bright sunlight

• Dynamically adjusts content

• Doesn’t strain backlight

• Affordable fee

• SVI is optional



• *** NOT in L900


Snapdragon voice solutionsfor a variety of needs

20

FluenceSuperior noise cancellation, noise suppression and

wind rejection, voice and speech enhancements

Qualcomm Snapdragon Voice+Noise cancellation & volume boost for high-volume tier

Fluence HDAdaptive noise cancellation, Snapdragon Voice Activation,

always wideband voice

Fluence Pro>2 mic noise cancellation, surround sound record,

sound position tracking, sound focus and audio zoom


The QRD Advantage



Snapdragon 210/410/615 reference designs

Smartphone and tablet designs

Multiple SKUs for China domestic and global needs

Product design/BOM to meet multiple price tiers

A supply chain with validated HW ecosystem

Support for Qualcomm RF360

Qualcomm® Global Pass to accelerate global

commercialization

Foundation for differentiation (graphics, video, audio, voice)

Designed to help capture global opportunities and provide

Qualcomm Global Pass is a solution of Qualcomm Technologies, Inc.



Qualcomm Reference Design deliverablesNot just the chipset – comprehensive suite of deliverables

Tools, testing, documentation

BOM, HW design, HW schematics

PCBA, mechanical ID

Comprehensive phone software pre-tested

for regional & operator requirements HW component enablement (IHV)

SW applications (ISV)

http://www.tencent.com.cn/

http://www.tencent.com.cn/


Snapdragon Audio+Rich, 3D surround sound and intuitive UI

UsersOperators

Streaming audio

Smartphone is the best mobile experience

More data usage when end-users stream audio

OEMs

Advance audio features

Free turnkey QRD audio application

Visually appealing design

Rich audio experience

High end surround sound on headphones

3D audio and wider bass provides richer sound experience


Qualcomm® Snapdragon™ Voice+

Hear. And be heard.

25

Put the immense power of voice enhancement technology in your hand for clearer conversations

Responds instantly to background noise and

Reduces background noise with noisecancellation and suppression technology,so your caller can hear you clearer

Automatically adjusts your volume,so you can hear your caller clearer

And if gets really noisy, the one-touch volume boosthelps gives you that extra loud volume


Advantages Overview


Snapdragon Competitive Advantages = Better User Experiences

Snapdragon 410 The Snapdragon Advantage

4G LTE -3rd Generation

• First to enable LTE DSDA

• RF360 capable for Global SKU

• Easy carrier certification for fast time-to-market

• LTE Broadcast and VoLTE support

Family of 64-bit chipsets

• Share common DNA with SD615

• Same software and Pin-to-Pin compatibility

Premium Camera

• Same ISP as SD615

• Hardware Wavelet Noise Reduction

Custom GPU

• Adreno™ 306 PC-class graphics

• More API support - OpenGL ES 3.0, DirectX, OpenCL, Renderscript Compute and FlexRender

GPS and Location

• Added support for Galileo constellation system

• Sensor-assisted Geofencing for 6x lower power


Snapdragon 410 (8916) Supports The Experiences Users Pay For

Better battery life

QuickCharge 2.0

Superior voice qualitywith HD voice, Fluence

noise cancellation

Superior

modem

performanceCAT4 150Mbps

Better GPS Low power integration,

sensor-assisted

GeoFencing, support for

Galileo constellation

Better Video1080p HD capture and

playback at low power

New ways to

interactVoice Activation

HigherPerformance

64-bit support with

customized

architecture

Superior CameraBetter photos and camera

features. Hardware-based noise

reduction, great low-capture

QRD Support

Regional packs,

Qualcomm Global

Pass


For more information, visit us at:

www.qualcomm.com & www.qualcomm.com/blog

© 2013 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other

countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners.

QUALCOMM Technologies, Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714

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snapdragon 410 sales training_external - lanix trainingm v02

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