Social Business: An evolution in developing sustainability - MaRS Best Practices

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A fundamental shift in business communications is taking place. Technology is changing rapidly, real-time discussions are having more impact on business and the global economy is moving toward greater efficiency and austerity. In this environment, it is critical to maximize effective communication and build a sustainable approach to customer retention. Lean startups appreciate that social media is inherently inexpensive. But it is also key to recognize that it takes time and much effortpart of the sweat equity that many businesses require. Join us as we discuss developing and implementing a social media and customer relationship management (CRM) business strategy. Learn about building a presence, maintaining a reputation and creating a sustainable business for the long term.

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<ul><li>1.Prepared for: MaRS DiscoveryDistrictSocial Business: An Evolution in Developing Sustainability February 28, 2013 Confidential ArCompany Inc. February 27, Slide 1</li></ul> <p>2. Confidential ArCompany Inc. February 27, Slide 2 3. we are on the verge of major disruptionfundamental globalchanges are happeningConfidential ArCompany Inc. February 27, Slide 3 4. an unstable world economyConfidential ArCompany Inc. February 27, Slide 4 5. an unstable world economyConfidential ArCompany Inc. February 27, Slide 5 6. mass customizationConfidential ArCompany Inc. February 27, Slide 6 7. the balance of power is shiftingConfidential ArCompany Inc. February 27, Slide 7 8. employees have no loyalty Confidential ArCompany Inc. February 27, Slide 8 9. companies are making mistakesConfidential ArCompany Inc. February 27, Slide 9 10. companies are making mistakesConfidential ArCompany Inc. February 27, Slide 10 11. reputation is increasingly vulnerable - @BurgerKingConfidential ArCompany Inc. February 27, Slide 11 12. reputation is increasingly vulnerableConfidential ArCompany Inc. February 27, Slide 12 13. reputation is increasingly vulnerable - @JeepConfidential ArCompany Inc. February 27, Slide 13 14. marketing is deadthe customer is in control Confidential ArCompany Inc. February 27, Slide 14 15. Value is the New NormConfidential ArCompany Inc. February 27, Slide 15 16. to massmoving fromwe are engagementmass marketing at an individual levelamong millions at one time Confidential ArCompany Inc. February 27, Slide 16 17. Start-ups are poised to do this Cost: Benefits: Nominal marketing Improved organic search engine investmentranking Insight tools Increased brand visibility Research Thought leadership development Comprehensive market insights Employee effort Increased network opportunities:Understanding partners, clients, amplificationDesire Support development of productsConsistency Gain competitive intelligenceAnalysis Retain clientsEngagement Sustainability Confidential ArCompany Inc. February 27, Slide 17 18. conversation data is abundant Confidential ArCompany Inc. February 27, Slide 18 19. thats being said about ourselves, ourTechnology can help us listen to everything company, our brand.But finding that one key, that game-changing insight in a sea of chatter and then actuallydoing something about it is another story.David Armano Confidential ArCompany Inc. February 27, Slide 19 20. control your message Confidential ArCompany Inc. February 27, Slide 20 21. news travels fastsearch and social are connectedIncreasingly,product quality andwhat a brandstands for aredetermined byGoogle Confidential ArCompany Inc. February 27,Slide 21 22. tell your story from the beginningConfidential ArCompany Inc. February 27, Slide 22 23. develop thought leadership: Indium Corp Confidential ArCompany Inc. February 27, Slide 23 24. develop thought leadership: Indium CorpContent Contact - Cash600% increase in lead generation from 1 quarter to the nextSocial Media sales leads are the best leads ever received Confidential ArCompany Inc. February 27, Slide 24 25. establish community fromthe get-go Confidential ArCompany Inc. February 27, Slide 25 26. advocacy starts with employees Confidential ArCompany Inc. February 27, Slide 26 27. use video to tell your story: khanacademy.orgConfidential ArCompany Inc. February 27, Slide 27 28. be organized and consistent Confidential ArCompany Inc. February 27, Slide 28 29. schedule posts ahead of time Confidential ArCompany Inc. February 27, Slide 29 30. know when people are talking about you Confidential ArCompany Inc. February 27, Slide 30 31. measure your engagement Confidential ArCompany Inc. February 27, Slide 31 32. determine the health of your tweets Confidential ArCompany Inc. February 27, Slide 32 33. be interested andinteresting in socialConfidential ArCompany Inc. February 27, Slide 33 34. image footprints - @JESS3Confidential ArCompany Inc. February 27, Slide 34 35. adapt and allow for co-creation @threadless Confidential ArCompany Inc. February 27, Slide 35 36. target smartly Confidential ArCompany Inc. February 27, Slide 36 37. find the right people to follow Confidential ArCompany Inc. February 27, Slide 37 38. target through conversation Confidential ArCompany Inc. February 27, Slide 38 39. know your audienceConfidential ArCompany Inc. February 27, Slide 39 40. be relevantConfidential ArCompany Inc. February 27, Slide 40 41. content is king: from curation.Confidential ArCompany Inc. February 27, Slide 41 42. to organized stories Confidential ArCompany Inc. February 27, Slide 42 43. humanizeConfidential ArCompany Inc. February 27, Slide 43 44. personal stories: Lockheed Martin Confidential ArCompany Inc. February 27, Slide 44 45. turn detractors into promoters: Harry Winsor andBoeingConfidential ArCompany Inc. February 27, Slide 45 46. Confidential ArCompany Inc. February 27, Slide 46 47. Confidential ArCompany Inc. February 27, Slide 47 48. Confidential ArCompany Inc. February 27, Slide 48 49. social CRM is aboutbuilding advocacy andbusiness sustainabilityConfidential ArCompany Inc. February 27, Slide 49 50. sCRM: AmplifiedOld SchoolThe Social WayMain DriverTransaction ConversationMarketingplanned, one-way, nimble, hyper-responsible, Inflexibledialogue, insightsSalesblack book andinteraction-based, transaction-drivensourced from insightsCustomer Support limited hours, script-dynamic, always on, based multiple platformsFeedback occasional surveys, multiple platforms that quarterly customerfeedback into Sales, insightsMarketing, Support in real timeConfidential ArCompany Inc. February 27, Slide 50 51. Thank youhessie.jones@thearccompany.com@hessiejones647-999-2348 Confidential ArCompany Inc. February 27, Slide 51 </p>

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