social dynamics of the internet
TRANSCRIPT
The Social Dynamics of the Internet
William DuttonOxford Internet Institute
University of Oxfordwww.oii.ox.ac.uk
Presentation for post-graduate students in Sociology, University of Oxford, Manor Road Building, 24 January 2005.
Societal Implications
• No Particular Significance?
• Transformational Bias?
• Reinforcement?
----------------------- v.
‘Reconfiguring Access’
• Oxford Internet Surveys
• World Internet Project
• Qualitative Research
The Internet and Everyday Life
OxIS 2003
• Probability sample, projectable to England, Wales and Scotland
• 14 years and older• June-July 2003 [February-March 2005]• Face to face interviews• 2,030 respondents• 66% response rate
• 5th Year
• Initiated 2000
• 15 nations (and expanding)
• Oxford 2003 (WIP Conference)
World Internet Project (WIP)
• Large N, longitudinal panels
• Multi-disciplinary
• Independent -- multi-client
• Common core questions
• Unique national questions
WIP Strategy
• Diffusion of the Internet
• Culture of the Net -- Cybertrust
• Societal Implications
Themes Across Areas
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
Use in Britain, 2003
Source: http://www.worldinternetproject.net/
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Cross-National Use, circa 2003
Source: http://www.worldinternetproject.net/
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Percent Who Use the Internet: Lowest and Highest Economic Quartiles
Source: http://www.worldinternetproject.net/
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Gender and Internet Use, circa 2003
Source: http://www.worldinternetproject.net/
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Gender and Hours Users Spend Online per Week
New Broadband Divides in Britain, 2003
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
User already on broadband 11%
User probablygoing onbroadband 24%
Non-user41%
User not thinking of broadband 24%
INTERNET USE IN BRITAIN BY LIFE STAGE
Q. Do you yourself use the Internet at home, work, school, college, or elsewhere ?
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May-28 June 2003. Number of respondents: 2,030.
(% Users)
Pupils: age 14-22 years and in full time education.Working age: employed of any age and all other persons not in employment up to age 55. Retired: 55 or over and are not in employment.
Source: http://www.worldinternetproject.net/
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Internet Use by Age, circa 2003
Dimensions of Trust
• Net-confidence: reliability of information on the net, confidence in ‘people running the Internet’, people you can communicate with on the Internet.
• Net-risks: perceived risks to privacy, security of information, accurately judging quality of products
Source: http://www.worldinternetproject.net/
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Percent of Users Who Purchase Online by Experience
Internet Users by Experience
Source: http://www.worldinternetproject.net/
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Bad Experience
Source: http://www.worldinternetproject.net/
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Average Hours per Week Spent Socializing with Friends: Users vs. Non-users
Source: http://www.worldinternetproject.net/
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“Has the use of Internet increased or decreased your contact with your family and friends?”
Source: http://www.worldinternetproject.net/
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Average Number of Online Friends Met in Person
Source: http://www.worldinternetproject.net/
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Number of Online Friends Never Met in Person
Source: http://www.worldinternetproject.net/
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Average Number of Online Friends Met in Person: by User Category
Source: http://www.worldinternetproject.org/
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Average Number of Online Friends Never Met in Person by User Category
Source: http://www.worldinternetproject.net/
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• Information: what you read, hear, see; what you know
• People: who you know; with whom you communicate – who is in? who is out?
• Services: what you consume; who pays what to whom
• Technologies: access to other information and communication technologies (ICTs)
Reconfiguring Access to:
Dutton, W. (1999), Society on the Line (Oxford: Oxford Un Press).
Average Hours per Week Spent Reading Books: Users vs. Non-users
Source: http://www.worldinternetproject.net/
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Average Hours per Week Spent Watching Television: Users vs. Non-users
Source: http://www.worldinternetproject.net/
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Reconfiguring Access
• Isolating, Connecting, Reconfiguring?
• Reshaping Media Use?
• Reshaping Access to Public Services
Nearly 40% of Britons online use public information services
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
Social Class Shapes Use of Public Information
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
Education is Positively Associated with Use
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
Public Information Accessed More by Older Citizens
Source: Oxford Internet Survey (OxIS), results of a nationwide representative survey of Britons aged 14 and older, 23 May- 28 June 2003. Number of respondents: 2,030.
Proximity to the Internet: Experience Shapes Use