social learning powered by ibm - td maryland · 2011-09-13 · social networking 2004 social...

September 8, 2011

ASTD Meeting

UMBC

Social Learning

Powered by IBM

1©2011 IBM Corporation

About Me!

Montressa Washington

Service Area Manager

[email protected]


Agenda

• Introduction to IBM & Social Business

• Why Social Learning is a hot agenda item

• IBM Case studies

• Client Examples

• Find out more / join the conversation…

• Q&A


IBM’s recent Global Human Capital Study (2011) found that organizations recognize the

importance of collaboration but struggle to gain widespread adoption

Organizations struggle to connect

their workforces

Effectiveness at fostering collaboration and knowledge sharing critical for success

22%Effective

78%Ineffective

Relative Effectiveness

Relative future importance

1 2 3 4 5 6 7 8 9

9

8

7

6

5

4

3

2

1

Fostering collaboration and knowledge sharing

Why is Social Networking Important?


14% 65% 21%

Recent investments in collaboration and social networking

Decrease No change Increase

While few organizations have recently increased their investments in collaboration,

outperformers are using it to foster borderless teaming

Use of collaboration/social networking to enable global teams to work more effectively

44%

28%

Outperformers

Underperformers 57%more

How effective is Social Media in business?


Why Social Learning is a Hot Agenda Item


6

of employee

learning

happens in

the workplace

80%

- U.S. Department of Commerce


• Employees: for organizational learning & a ‘safe’ environment to experiment

• Customers: are leading the conversations that define brands

• Partners: are interacting to accelerate business value

• Organizations: are crowd-sourcing ideas to bring new solutions to market

System Departmental PCs Internet Social

Social collaboration is transforming the way we do business


Social Learning...a key step to becoming a Social Business

Blended learningMix of e-learning and classroom

CollaborationOn demand learning and collaborationBuilding virtual teams

Social LearningBuild internal virtual communitiesPilot & build expertiseDevelop policies, governance and metrics

Social BusinessNimble, adaptable organisation, quick to learn and harness ideas externally and withinEstablished governance and training programs

Agile global business

High staff turnover

Matrix management

Increasingly mobile workforce


9

1. Collaboration with teams

2. Finding answers to questions

3. Reading, listening, talking to others

4. Share and jointly develop an idea

5. Knowing the right people

6. Social networks provide context and

content

7. Peers, mentors, experts

8. Knowledge sharing

9. Just in time

“Social Learning: The unofficial, unscheduled, impromptu way most of us learn to do our jobs”

Learning is Social in nature


And 70% of organisations believe social

collaboration will increase customer advocacy

Whilst only 21% offer social collaboration training to

employees.

‘Lack of training represents one of the biggest

gaps in many social media programs.‘

‘Walk the talk’ build virtual communities internally first to break down silos and pilot in a safe

environment

Standout organizations are 57% more likely to allow their

people to use social and collaborative tools

Adoption of social learning today

– IBM CHRO Study 2010

– IBM CRM Study 2011


Collective filtering

• Social bookmarking

• Enhanced search

• User rated content

Wikis

• Mass Collaboration

• Peering, sharing, acting globally

Web 2.0

Social networking

Blogosphere

Microsharing

Mashups

VideoOIP

On demand learning

• Learn anytime

• Learning embedded into work

Community building

• Expertise location

• Community spaces

• Sharing ideas, files, links

• Wider participation

Collaboration

• E-meetings

• Web Conference

• Team rooms

• Virtual classrooms

Transformation is enabled by an explosion of social tools

Immersive learning

• Virtual worlds

• Simulations

• Serious play

Predictive analytics

• Predictive marketplaces

• Predictive learning dashboards

Crowd intelligence

• Jams and mini jams

• Crowd challenges

• Expertise sourcing

Mobile learning

• Proliferation of devices enables learning anywhere


IBM Case Studies


Mobile Office1990s

Traditional Office1980s

Collaboration2000

Social Networking2004

Social Business2008 and beyond

Case studies: IBM’s Journey to becoming a Social Business

400,000+ employeesin over 200 countries

50% workforcehas less than 5 years of service

71% of employee populationis outside of the US

50% of employeeswork remotely, not from a traditional office


Evolving Strategy

Case studies: How IBM Professional Learning has responded

Thought Leadership

Transforming learning

70/20/10

Evolving Capabilities

and increased our own effectiveness….


Examples of Social Learning: IBM Project Management Wiki


Client Examples


• Seek experts on related topics via iPages Directory

• Search for existing materials and presentations on Workspaces

• Look at the internal wikis and blogs for information

• IM a colleague for information

Scenario: A Federal Agency Project Manager needs to develop a

presentation for an upcoming CFO conference. Let’s see how he leverages

tools to accomplish this task.

iPages Directory

iPortal

Internal Wiki

Workspaces

Instant Messaging

Internal Blog

I need to develop a

Social Networking

workshop for the CFO

conference. Let’s see …

Where do I get started?

I need subject

matter experts,

demos and content

to educate the

audience

A day in the life …


• Follow an expert on Twitter

• Look for cool videos on YouTube

• Reach out to known colleagues on LinkedIn

• Search for presentations on external wikis and Slideshare

A day in the life …

I need to develop a

Social Networking workshop

for the CFO conference.

Let’s see …

Where do I get started?

I need subject

matter experts,

demos and content

to educate the

audience

Twitter

Slideshare

LinkedIn

YouTube

Financial Blog

Government Wiki

Scenario: A Federal Agency Project Manager needs to develop a presentation for an upcoming CFO conference. Let’s see how he leverages

tools to accomplish this task.


Find out more / join the conversation


• CareerSmart becomes social

Social Learning continues to drive the change at IBM

• Grow community value and impact

• Deliver Smart Play Framework[http://www.youtube.com/watch?v=C1YaQRVLaIA]

and lead the social enablement

of Talent


You want more?To the W

eb

1) Mechanical Turk Marketplace for Work

[https://www.mturk.com/mturk/welcome]

2) Crowdsourcing, Decentralized Production and Network

Economy Futures, Gerd Leonhard

[http://www.mediafuturist.com/2008/10/crowdsourcing-d.html]

3) AOT Study - Individual businesses, sites or forums that channel

the power of online crowds

[http://crowdsourcingexamples.pbworks.com/w/page/16668424/Ind

ividual-businesses,-sites-or-forums-that-channel-the-power-of-

online-crowds]

4) Open Innovators Network [http://www.openinnovators.net/list-

open-innovation-crowdsourcing-examples/]

Montressa Washington: [email protected] LinkedIn Profile: http://www.linkedin.com/in/montressa

Questions?

social learning powered by ibm - td maryland · 2011-09-13 · social networking 2004 social...

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