social listening & marketo
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Social Listening & MarketoMike StockerSr. Director Product Solutions & [email protected]
Reviewing Partnerships with Hootsuite, Sprinklr & Synthesio
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Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Agenda• What is Social Listening?• How does Social Listening work with Marketo?• What LaunchPoint Partners provide solutions?• How can an Agency/SI Partner benefit?• Q&A
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Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
What is Social Media Listening?• Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.
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Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How does Social Media Listening work w/Marketo?
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Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
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Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesio
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Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesio
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Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesio
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Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesio
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Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesio
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Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesio
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Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Partner: Synthesiohttp://launchpoint.marketo.com/synthesio/1686-synthesio/
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IntelligenceEnhance user profiles for deeper influencer/detractor analysis
Connect insights across owned, earned, and paid mentions
Route critical listening insights to the right team for resolution
Audiences Engagement
Partner: Sprinklr
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Discover emerging global audiences and trends
Optimize paid strategybased on listening insights
Collaborate and craft in-the-moment content
Identify and engage key influencersDrive clear, measurable value with water-tight pan-org reporting
Automatically tag, route and respond to messages
Partner: Sprinklr- Listen, Respond and Analyze in one tool
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How Nimble Uses Marketo and SprinklrSocial Marketing to generate new leads
ChallengeNimble already used Marketo for campaigns and knew social marketing was valuable for brand-building. However, Nimble wanted to see whether or not Marketo could also be used to generate new leads. SolutionBy integrating Marketo with the Sprinklr social marketing management platform, Nimble can drive a constant stream of engagement opportunities and leads through the sales process. Results By integrating Sprinklr and Marketo, and with the additional power of Listening, Nimble has greatly increased their ability to find, nurture and convert prospects.
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now serving 1000+ enterprise brands
“This platform is so easy, it brings tears to my eyes.”
“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”
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Partner: Sprinklr
http://launchpoint.marketo.com/sprinklr/1746-sprinklr/
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Hootsuite and Marketo
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Hootsuite Marketo app enables customers to:- Generate qualified leads from social- Qualify lead faster with social scoring- Gain deeper insight into buyers
Partner: Hootsuite
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Partner: Hootsuite
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744 of Fortune 1000 Trust HootSuite
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http://launchpoint.marketo.com/hootsuite/663-hootsuite/
Partner: Hootsuite Contact info
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Page 24Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How can Partners Benefit?• Social Listening is an important element that can act as a trigger, a scoring data point, a segmentation element. • Systems Integrator Partners can benefit by setting up the connections between these systems.• Agencies Partners can benefit by setting up the strategy, tying the social data to all the other Marketo engagement and reporting components etc.
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Q&A &Thank You!Any questions?
Mike StockerSr. Director, Product Solutions & InnovationAugust 2016 Tweet me @michaelstocker