social media listening (usfws)

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Post on 06-May-2015




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Presentation for USFWS on listening.


  • 1.Power Listening:Tips for Strategic Monitoring on Social Media By Danielle Brigida National Wildlife Federation

2. In this session well cover 10+ Listening sites and tips Gathering feeds to make a dashboard Engaging with people around your topic Track mentions and explore allocatingresources 3. Main Ways to Listen OnlineKeywords Your Agency Name Key individuals Branding mistakes Program referencesReferring Traffic Google Analytics Omniture Facebook insights 4. What Youll Need to Create a Free Dashboard An RSS Reader Bloglines, Netvibes, Feedly A list of social search sites/news search sites Dedication to finding the feeds Ability to identify that they dont always work 5. You Use Search All the Time 6. Just RSS Your Searches!RSS = Real Simple Syndication 7. Social Sites to SearchSocialmentionIcerocketSearch.TwitterBoardreadrKurrentlySearch social sites 8. Social Mention 9. Boardreader 10. Icerocket 11. Kurrently 12. Search Individual Platforms: Twitter 13. Topsy and Plus.Topsy 14. Subscribe Your Search Results 15. Organize Your Mentions 16. is Your Friend Google Analytics Google Alerts Google Trends Google Blog Search Google WebmasterStep 1: Listen 17. Research Your AudienceGoogle- Trends- Alerts- Reader (RSS feed)- Forms (survey, polls)- Keyword searchSurvey/Polls - - 18. Create a Dashboard Youll Actually Use 19. Youve Listened, Now What? Comment on postsand mentions Track mentions Send updates toother staff Be willing to beengaged andinformed by youraudience 20. Engage and Comment 21. Comment Flowchart Take reasonable action to fix issue and let customer know action taken PositiveNegative YesYesNoAssess theDoes customerDo you want Evaluate theneed/deserve moreto respond?messagepurposeinfo? Yes Unhappy Yes Are the facts NoGently correct theNo ResponseCustomer?correct?factsNoYes Can you addNoDedicated Yes Are the facts Novalue?Complainer?correct?No YesIs theExplain what is being Respond in Thank theComedianYesproblemdone to correct thekind & share person Want-to-Be? being fixed? issue. NoYes Let post stand andmonitor.21 Alitmeter Group 22. Tracking Mentions: Google Scripts 23. Be Strategic About Engagement 24. Remembershare what you learn! 25. Mentions tool: 26. Social CRM 27. How are you listening on socialmedia? 28. Questions?