social media and school districts by jill coyle isd 196
TRANSCRIPT
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SOCIAL MEDIAAND
SCHOOL DISTRICTS
By Jill Coyle
ISD 196
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Facebook 500 million active users
Twitter 165 million active users
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ChinaIndiaFacebookUnited State of America
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50% of Facebook’s active users log in every day
The average Facebook user has 130 FB friends
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FB Blocking in Schools – ISD 196’s random survey
16 metro districts block student use
1 metro district allows student use
11 metro districts block staff use
6 metro districts allow staff use
Students Staff
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150 million Facebook users access Facebook on their mobile device
Mobile users are twice as active as non-mobile users
But….
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It is becoming common – perhaps expected – for businesses and public organizations to have a facebook site.
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When establishing an official site consider: Comment moderation Records retention Site administration and quality Consistency within the district
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When establishing an official policy consider: Involving stakeholders across the
district Reviewing the policies of similar
organizations Cross-referencing acceptable use,
communications or advertising policies
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Policy content may include:
Differing guidelines for official sites, classroom use and private use
Guidance on appropriate and inappropriate use
Cautions regarding private data Limits on use of school logos or
mascots Cautions regarding maltreatment
reporting and harassment
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Conduct Training
Electronic training In-person trainingBuilding specific training
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So….what problems can all this social networking create for the school district employer?
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Anecdotes?
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Staff “friending” studentsStaff “friending” parents
BOUNDARY ISSUES on FB
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Disclosure of student information Disclosure of personnel information
Data Privacy Violations on FB
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Maltreatment reporting obligations Responding to students at risk MSHSL obligations triggered by
student postings
Revelations by Vulnerable Students on FB
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Staff Posting of Indiscreet or Reputation-Harming Content
Text or pictures revealing illegal conduct Text or pictures revealing conduct of a
sexual nature Text or pictures revealing inebriation Text or pictures revealing controversial
opinions in the community Text or pictures complaining about
administration, coworkers or students Text or pictures generally depicting poor
judgment or an intemperate attitude
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Harassment on FB
District Harassment Policy
Harassment of coworkers on FB Harassment of students on FB
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Nexus to School Search Concerns Privacy Rights Free Speech Rights Discrimination Issues
Disciplinary Concerns
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Open Meeting Law Concerns
A quorum of the school board actively participating on a social media site may raise issues under Minnesota’s Open Meeting Law
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Policy/TrainingBlocking (?)“Official” PagesProfessional Pages
Solutions
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DISCUSSION