social media and seo for travel agents - worldchoice ireland conference november 2016
TRANSCRIPT
Social Media and SEO
for Travel AgentsSaturday 19th November 2016
World Choice ConferenceMichael Collins, TravelMedia.ie & TTR
Michael Collins, Niamh Waters
@WorldChoiceIRL@travelmedia_ie#WChoiceConf
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Why do I need to be on social?
70%
What Social Media Platforms Should I Be On?
What Social Media Platforms Should I Be On?
What Social Media Platforms Should I Be On?
What Social Media Platforms Should I Be On?
How to Use Facebook Effectively.play video, from 1.23 to 2.38
https://www.youtube.com/watch?v=2nMhg-98Rgk
“Facebook is not about social”
“Facebook is a media platform”
How to Use Facebook Effectively.
Custom Audiences
Case Study: Grenham Travel
Case Study: Grenham Travel – local fans
1,744July
Case Study: Grenham Travel – local fans
2,377Nov
36%
Case Study: Grenham Travel - reach
Case Study: Grenham Travel - likes
Case Study: Grenham Travel – last 28 days
8958
Case Study: Grenham Travel – post reach
July
Nov
Case Study: Grenham Travel - examples
Case Study: Grenham Travel - examples
Case Study: Grenham Travel - examples
The best place to hide a dead body is……
……….........… the 2nd page of Google search
SEO
Have you ever asked your what keywords and phrases you want to rank your homepage and each page on your site for?
SEO
SEO / organic first – CAPITAL SPEND
AdWords / PPC second – ONCE OFF SPEND
AdWords is your safety net
SEO: sub-sections Local Search. Local SEO.
i.e. Google Places/Google My Business
Case Study: Grenham Travel – audit / fix
applies to all Worldchoice member sites - now in CMS
Case Study: Grenham Travel – duplicate content
http://www.grenhamtravel.ie/family-holidays/holiday/lapland-on-sale-now-/
http://www.grenhamtravel.ie/iceland/holiday/lapland-on-sale-now-/
http://www.grenhamtravel.ie/something-different/holiday/lapland-on-sale-now-/
Case Study: Grenham Travel – duplicate content
A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same.
Sometimes you have products or content that is accessible under multiple URLs, using a canonical URL (an HTML link tag with attribute rel=canonical) these can exist without harming your rankings.
Case Study: Grenham Travel - SEO
1) Keyword research.
2) Implemented canonical tags to fix duplicate content issues and provided a way of dealing with the issue going forward. CMS.
3) Created custom page titles and meta descriptions for the pages on the website based on the keywords identified in keyword research.
4) Created new meta page titles and meta descriptions for key pages.
5) Claimed the company Google Places listing for local SEO (in process of verification)
Case Study: Grenham Travel
Case Study: Grenham Travel
number of URLs appearing as landing pages in
organic search has more than doubled
Case Study: Grenham Travel
Case Study: Grenham Travel – issues fixed
SEO
SEO / organic first – CAPITAL SPEND
AdWords / PPC second – ONCE OFF SPEND
AdWords is your safety net
Q&A - Pauline
Mobile
Mobile
Mobile
1. responsive2. SEO audit and fix3. mobile friendly4. even better - built for mobile
Blog
Blog
1
234
5
TMB – Tropical Medical Bureau
SEO
SEO / organic first – CAPITAL SPEND
AdWords / PPC second – ONCE OFF SPEND
AdWords is your safety net
Pop QuizBiggest search engine in the world? 2nd biggest search engine in the world? Who owns YouTube?
Video
We publish video every week
• Cisco forecast video will represent 69% of all consumer-based Internet traffic by 2017.
• This is expected to rise to 80% by 2019.
(moz.com)
We publish video every week
1. B2B platform.2. Media and trade love Twitter.
3. Drives traffic. Free. No algorythm.
4. Content Distribution.5. Hashtags #
Use the Correct Hashtags
• http://www.travelmedia.ie/blog/travel-hashtags/
• BLOG: What are the most popular and widely used travel hashtags on Twitter?
• Which are the top travel hashtags used on Twitter?
TweetReachHashTracking
Newsletters / e-zines / email marketing
1. Collect email addresses. MailChimp, Constant Contact.
2. You already have them - customer bookings.
3. Facebook Custom Audiences - remarketing
Go Where Your Customers Go?
Messaging
Messaging
medium.com: 2016 will be the year of conversational commerceThis trend best came to life in 2015 with Uber’s integration into Facebook Messanger
Messaging
Phocuswright, Skift, Travolution
integrated
6711/19/2016
6811/19/2016
THANK YOU
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