social media... and why you need to pay attention
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MYOBSERVATIONS
And How To LEVERAGE !
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
Our Changing
World
Wednesday, April 21, 2010
Someone Who Embraces Change, Understands What Is Available,
Experiments With It, Learns From the Experiments & Leverages
It For A Competitive Advantage
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
“Nowist”
BackgroundInformation
Wednesday, April 21, 2010
New Media
Wednesday, April 21, 2010
New Media
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
“Companies deeply engaged in social media grew revenues by 18% over last year…companies that were least engaged dropped 6% on average.”
Charlene Li, Founder, Altimeter GroupJuly 2009 Report “ENGAGEMENTdb”http://www.engagementdb.com
Rank Company1 Starbucks
2 Dell
3 E-Bay
4 Google
5 Microsoft
6 Thomson Reuters
7 Nike
8 Amazon
9 SAP
10 Intel
11 Yahoo
12 Blackberry
13 Accenture
14 Oracle
15 Cisco
16 Pepsi
17 MTV
18 Sony
19 Disney
20 Adidas
Social Media EngagementBrand Ranking
Wednesday, April 21, 2010
2009
2010
SPEED AND PACE OF CHANGE:
- added 200 million new users last year
Christmas 2009 - Amazon sold more electronic books than paper books
A day’s worth (24 hours) of content is uploaded every minute to YouTube
More people return home for their cell phonethan their wallet
American children spend 7.5 hours a day absorbing and creating media ...as much time as they spend in school.
200M
Wednesday, April 21, 2010
Innovation and technologyhave always been the flashpoint of debate
and concern over productivity
The telephone
The water cooler
Desktop PCs and eventually personal notebooks
Web 1.0
Minesweeper and Solitaire
Cell phones
Telecommuting
Wednesday, April 21, 2010
150 million in 5 years300 million in last 8 months400 million users
HALF spend an hour a day, on average, on the site
Wednesday, April 21, 2010
Thursday, February 4, 2010 at 5:41pm
Today we’re celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people.
150 million in 5 years300 million in last 8 months400 million users
“The Network Effect”The value of a communications network to its users rises exponentially with the number of people connected to it.
Home to 40 billion photos
Wednesday, April 21, 2010
How Many Block Facebook
On Corporate Intranet?
Wednesday, April 21, 2010
How Many Block Facebook
On Corporate Intranet?
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Twitter like technology will be how we predominantly receive news in the future.
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Prediction
Wednesday, April 21, 2010
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Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |7:00 PM Press conference; WHO pandemic ale... about 14 hours ago
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30updates
carlosdominguez
What are you doing?
Stock Twitsn. an investment idea and information service.
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Follow
Name: carlosdominguezLocation: New YorkWeb: http://www.cisco.comBio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways.
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Great News...Obama promises major investment in sciencehttp://usat.me/?2488942411 minutes ago from TwitterFon
Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?3487946214 minutes ago from TwitterFon
Technology is deconstructing this industry...Newspaper circulation decline picks up speedhttp://usat.me/?348872582 hours ago from TwitterFon
Apple and Verizon consider iphone deal, http://usat.me/?34883118about 2 hours ago from TwitterFon
73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...about 3 hours ago from TwitterFon
Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?348222267:12PM Apr 21st from TwitterFon
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Chambers RSA Search Advanced Search
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Chambers RSA Search Advanced Search
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“Swine Flu” OR Flu Search Advanced Search
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