social media - and why you should use it!
DESCRIPTION
Draft, presentation - some examples in Norwegian. Comments and suggestions most welcome!TRANSCRIPT
Social mediaand why you should use it!
Europeisk Ungdoms summer camp July 18, 2009
VamPus aka Heidi Nordby LundeCommunity manager at Startsiden.no, blogger, talkshow
host, member of the Conservative party (Høyre)
Blogg: http://vampus.blogspot.com Twitter: http://twitter.com/vampus Bookmarks: http://delicious.com/vampus/jasiden http://www.slideshare.net/vampus E-mail: [email protected] Phone: +47 – 4001 9747
What is social mediaA generic term for online
services, societies and activities that allows users to interact and share information.
Also refered to as sites for user-generated content.
Why should you care? Communicate Participate Build trust Influence Learn Inspire Engage
But social media is not pixie dust – it doesn’t magically transform a boring message
Internet is the conversation – be a part of it!
Some platforms and their uses Facebook
Connect and interact with members and supporters, organize events and activities, update with relevant information – listen to comments and suggestions
Twitter Short messages for sharing information and getting feedback
instantly YouTube
Sharing videos and comments Flickr
Sharing pictures – making official pic’s available for media Blog
A simple publishing platform for text, pictures, videos maintained by an individual or an organisation
The Power of Twitter
The Power of Twitter
#iranelection
Breaking News – Twitter, Flickr
Tweeter or twat? Keep it personal, but not private Listen before you speak Follow & be followed Be generous – share links & retweet Be helpful – karma comes back to you Make mistakes – and learn from it Don’t spam
Tweeter or twat?
Making a great blog What is great anyway?
Number of readers? Influence? Media attention?
It’s your blog – you decide!
Getting started Choose a platform
Blogger.com, wordpress.com, blogg.no etc Listen & learn
Read and be inspired by experienced bloggers Engage in the community
Comment others blog, create a relevant bloggroll, link actively to sources and other bloggers when you write
Promote Through Twitter, Facebook, e-mail signature, profiles on
other sites
5 tips for bloggers
Have something to say, say it Create value – original content Be authentic – personal, not private Engage in the community, be responsive Have patience – it takes time to build an
audience
Do not become comical Ali
Control the conversation by improving the conversation.
Hugh Mcleod
Effective communication Effective communication is not about
communicating, but getting the message through
Clear and consise Support your arguments with facts (links)
The Power of Blogs
The Power of Blogs Quality content, or Breaking news, or Controversies.
Symbiosis between social media and mainstream media
Questions?
Obama-campaign Used their web-site as a hub
for news, blogs, activities, donating money, videos etc
Used Facebook-technology to activate voters organising events, sharing information, helping
people get in touch Used e-mail and twitter for distribution
Today’s mission:
How should Jasiden use social media for maximum impact? And how will you contribute?