why you should care about social media
TRANSCRIPT
BRAND DRIVEN socialBRAND DRIVEN social
nick westergaard | branddrivensocial.com | fall 2012
Making the Case to Business Leaders Large and Small
Why You Should Care About Social Media
Not Your Father’s Advertising*
Source: amctv.com * Except in my case
Source: baekdal.com/analysis/market-of-information
The Shift
Local Marketplace
A Story About a Sandwich
Photo via Flickr user beltzner
1
By the Numbers
There are a BILLION People on Facebook
Over 50% Have a Social Profile
Biggest Growth Is 45+
22% Have “The Social Habit”
Brand Following Behavior Has Doubled
Facebook Impacts Buying Decisions
Source: CMO Survey
Growing Part of Marketing Budget
2
What This Means
Photo via Flickr user .reid
End of an Era
Photo via Flickr user rox sm
Listening vs. Talking
Photo via Flickr user BinaryApe
Long Tail
Photo via Flickr user grace2design
Social Proof
3
What You Can Do
What Now?
Define Your Social Objective
‣ Branding
‣ Sales
‣ Market Research
‣ Customer Service
‣ Lead Generation
With a Clear Objective You Can:
‣ Build a Plan
‣ Determine Appropriate Channels
‣ Measure Results
‣ Iterate
4
In Conclusion
Don’t Be Like Him
BRAND DRIVEN socialBRAND DRIVEN social
nick westergaard | branddrivensocial.com | fall 2012
Questions?blog: nickwestergaard.comagency: branddrivensocial.compodcast: worktalkshow.comtwitter: @nickwestergaard