social media blurring the lines between the private and the public

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How Social Media is blurring the lines between our professional and our private life. Toni Cowan-Brown - @TheFashionCloud Thursday 24 January 13

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Page 1: Social media   blurring the lines between the private and the public

How

Social Mediais blurring the lines between our professional

and our private life.

Toni Cowan-Brown - @TheFashionCloud

Thursday 24 January 13

Page 2: Social media   blurring the lines between the private and the public

“Texts From Hillary” - 2012Thursday 24 January 13

Page 3: Social media   blurring the lines between the private and the public

Egyptian revolution

Thursday 24 January 13

Page 4: Social media   blurring the lines between the private and the public

French presidential campaign 2012

Thursday 24 January 13

Page 5: Social media   blurring the lines between the private and the public

“The Social Network” - 2010Thursday 24 January 13

Page 6: Social media   blurring the lines between the private and the public

Undoubtebly changing the way we live our lives!

Thursday 24 January 13

Page 7: Social media   blurring the lines between the private and the public

7 billion citizens

5 billion mobile devices

Thursday 24 January 13

Page 8: Social media   blurring the lines between the private and the public

Meteoric rise of

As a dominant method for

socia

l med

ia

interactionThursday 24 January 13

Page 9: Social media   blurring the lines between the private and the public

“The 21st Century is a terrible time to be a control freak

- Alec Ross”Thursday 24 January 13

Page 10: Social media   blurring the lines between the private and the public

The skills learned in one ‘part of your life’, are valid in another

Thursday 24 January 13

Page 11: Social media   blurring the lines between the private and the public

goldmine

for your employers

Thursday 24 January 13

Page 12: Social media   blurring the lines between the private and the public

Stand

out! Thursday 24 January 13

Page 13: Social media   blurring the lines between the private and the public

Blurring the lines between your professional and personal life

Thursday 24 January 13

Page 14: Social media   blurring the lines between the private and the public

#1Nature of Social Media

Thursday 24 January 13

Page 15: Social media   blurring the lines between the private and the public

#2The way companies are using it

Thursday 24 January 13

Page 16: Social media   blurring the lines between the private and the public

#3The way you use it

The generation YThursday 24 January 13

Page 17: Social media   blurring the lines between the private and the public

Posing a number of

ethical challenges for your employers...

Thursday 24 January 13

Page 18: Social media   blurring the lines between the private and the public

INTEGRITYRISK

Thursday 24 January 13

Page 19: Social media   blurring the lines between the private and the public

Nestlé vs. Greenpeace - March 2011Thursday 24 January 13

Page 20: Social media   blurring the lines between the private and the public

ADVERTISING and

MARKETING

Thursday 24 January 13

Page 21: Social media   blurring the lines between the private and the public

Thursday 24 January 13

Page 22: Social media   blurring the lines between the private and the public

Banned by Twitter for being

“too sneaky”

Thursday 24 January 13

Page 23: Social media   blurring the lines between the private and the public

RECRUITEMENTand

MONITORING

Thursday 24 January 13

Page 24: Social media   blurring the lines between the private and the public

64% make use of two

or more social networks to assess potential employees.

Thursday 24 January 13

Page 25: Social media   blurring the lines between the private and the public

A new way of creating

relational capital

- Victor NewmanThursday 24 January 13

Page 26: Social media   blurring the lines between the private and the public

Thank you.

Toni Cowan-Brown - @TheFashionCloudThursday 24 January 13