Social MediaSocial MediaBusiness StrategiesBusiness Strategies

Keith ParnellKeith Parnellkeithparnell.comkeithparnell.com

@parnellk63@parnellk63

Social Media RevolutionSocial Media Revolution

http://www.youtube.com/watch?v=sIFYPQjYhv8

A quick poll, before we get started!

BloggingMicrobloggingVloggingTaggingBookmarkingPhoto SharingVideo SharingLivecastingSkype or IMWikiRSSSocial NetworkingMashupsVirtual WorldsMusic Community

Why Social Media MarketingWhy Social Media Marketingfor ME?for ME?

1.1. Cost of entry is minimal. Cost of entry is minimal. 2.2. Your competitor is already there!Your competitor is already there!3.3. Your current and potential customers are Your current and potential customers are

there. there.

73.6% of North Americans are on the Internet.73.6% of North Americans are on the Internet. 83% of Internet users watch videos online.83% of Internet users watch videos online. 49% of Internet users use a search engine each day.49% of Internet users use a search engine each day. 73% of Internet users read blogs.73% of Internet users read blogs. 57% of Internet users have social network profiles.57% of Internet users have social network profiles.

Social MediaSocial Mediain the Marketing Planin the Marketing Plan

1.1. Identify your potential customers. Profile Identify your potential customers. Profile them and understand their likes and them and understand their likes and dislikes.dislikes.

2.2. Research and identify where your Research and identify where your potential customers hang out, physically potential customers hang out, physically and electronically. and electronically.

3.3. Place yourself in that space (Place yourself in that space (Fish where Fish where the fish are!the fish are!) and brand yourself an ) and brand yourself an expert, carefully! expert, carefully!

Chris BroganChris Brogan

““Social media, social networking, using Social media, social networking, using Twitter, blogging, and all that, is not an Twitter, blogging, and all that, is not an opportunity for you to market.”opportunity for you to market.”

Do you Conversation?Do you Conversation?

If we listen,If we listen,we will learn.we will learn.

I’ve changed! You Haven’t!I’ve changed! You Haven’t!

http://www.youtube.com/watch?v=heSudg-tfIk

Seth GodinSeth Godin

““Interact first, sell second.”Interact first, sell second.”

Social Media is NOT theSocial Media is NOT theMarketing Silver BulletMarketing Silver Bullet

1.1. Will not generate immediate attention.Will not generate immediate attention.2.2. Takes time to build trust and relationships. Takes time to build trust and relationships. 3.3. Define your marketing goals and allow social media to Define your marketing goals and allow social media to

fit into an overall strategy that gets you there.fit into an overall strategy that gets you there.4.4. Social media marketing is an important piece of an Social media marketing is an important piece of an

inbound marketing campaign when partnered with pay-inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search per-click, Internet advertising, organic search marketing, etc.marketing, etc.

““Social media must be ‘a part’ of a well-formed, well-Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”strategized marketing plan!”

Basics of anBasics of anInbound Marketing PlanInbound Marketing Plan

Con

tent

, Con

tent

, Con

tent

!Inbound Links

JASE Social Media 2.0JASE Social Media 2.0

Keith ParnellKeith Parnell

keithparnell.comkeithparnell.com

@parnellk63@parnellk63

This slide intentionally left blank.This slide intentionally left blank.