Social Media Strategiesfor

TEAMS 2009

Jackie Reau & Betsy Ross

Game Day Communications

About Game Day Communications

• Boutique PR firm specializing in sports and cultural entertainment

• Media relationships (local to national sports media)• Influencer relationships (team stakeholders, fan

development, tourism, corporate sponsors)• Event Marketing Management/Staffing• Social Media/Social Media Evangelists

Social Media Strategies Overview

Our discussion points… What and who is social networking? Why you should use social networking. Review of social networking tools. Review of social networking sites. Social networking resources…

Social Media Strategies

Getting started: have a purpose. Create your Social Media Network with

common user names Develop an editorial schedule for the Network Use traditional sources to invite people to

connect with you Measure your results with a scorecard

It would be the sixth largest in the world with 200+ million users.

If Facebook were a Country…

A (Brief) Guide to the Digital World…

This changes daily.

Let’s review a few key terms…

Who, What, When, Where…Social Networking

It’s not just for you, the kids…some 300 million U.S. residents are using social networking sites

It’s a lifestyle change: a shift of time management, work flow

Get in the game, see what others are doing on socialnetworking sites (check out your competition)

Storyboard your use of social networking; have a purpose and maintain your site with updated content

Why You Might Consider Social Networking

Positions you as a valuable resource in the company

Attracts new people to your content Positions you and/or your company as an

industry authority Focus on a few efforts so you can maintain

audience engagement

Social Media Tools

Laptop or desk-top computer Camera phone/digital camera Flip camera PDA/I-Phone/Blackberry

Get Connected with Social Networking

Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links

Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use

Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook

Youtube.com: Create your own channel, use a flip video camera to capture video of your projects

Update all regularly

HELP!

Review the Bold Fusion Social Media Playbook

http://cinweekly.cincinnati.com/playbook.aspx

Social Media Resources

• www.mashable.com• Linkedin.com Group: Game Day Social Media• www.shankman.com• Word of Mouth Marketing Association• www.technorati.com

Catch Your Breath…

Let’s take a break.

Getting Started

What is your purpose/goal?– Brand Awareness– Event Promotion– Influencer Networking– Search Engine Optimization

Decide which social media platforms you will use to create your Network

– Blog -12seconds.tv– Podcast -Flicker– Youtube -Twitter– Facebook– Linkedin

You don’t have to use them all at once!

Getting Started

Create an Editorial Schedule

Use the same format you do for a Marketing, Business or PR Plan so it complements your ongoing work

Engage Your Organization

Audit your organization to see who is using social media platforms (which ones, how many fans?)

Encourage your colleagues to share your news with their networks

Provide photos, videos for your colleagues to share on a regular basis

Link the social media widgets on your web site home page

Promote Your Efforts

Use existing resources to promote your social media effort with the following suggestions:

– E-mail signature– Web site– E-newsletter/magazine– Billing statement– What else?

Measurement

Use the same format you do for a Marketing, Business or PR Plan so it complements your ongoing work…

Let’s review all of the measurement opportunities. Think in terms of a scorecard.

Thank you, andgood luck!