social media content strategy. modulo n.3

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SOCIAL MEDIA CONTENT STRATEGY

CONTENT MANAGEMENT

CONTENT LISTENING

CONTENT EDITING

CONTENT MONITORING

One way to ensure the content you share on social is

balanced with a mix of megaphone and conversation is to

use a social media sharing plan. We’ve covered some useful

plans before:

4-1-1 – 4 pieces of content from others, 1 reshare, 1 self-

serving post

5-3-2 – 5 pieces of content from others, 3 from you, 2

personal updates

Golden Ratio – 60% others’ content, 30% your content,

10% promotional

Rule of Thirds – 1/3 posts about you, 1/3 curated

content, 1/3 conversations

Buffer blog

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SOCIAL MEDIA CONTENT

FOR NO-PROFIT

Steven Shattuck (Hubspot) proposes a three-part system

for non-profits, the “Three A’s”:

Appreciation

Advocacy

Appeals

Appreciation – 1/3 of your social updates should recognize

your donors, supporters, volunteers, and employees

Advocacy – 1/3 should engage and share with the content

of other groups or nonprofits who are relevant to your

area

Appeals – 1/3 should solicit donations or help

Buffer blog

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(visual) CONTENT EDITING: TIPOLOGIE

DI CONTENUTI VISUALI

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(visual) CONTENT EDITING:

CITAZIONI

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NUMERI / INFOGRAFICHE

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MEME

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VIGNETTE/FUMETTI

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PRESENTAZIONI / SLIDESHARES /

EBOOKS

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TITOLI DEI POST in FORMATO

IMMAGINE+TESTO

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GALLERIE FOTOGRAFICHE

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ALTRO

slideGIF

animati

MicrovideoMotion

Graphics

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Ok, ma non tutti sono designer!

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http://www.setupablogtoday.com/2015-social-media-image-sizes-guide/

http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-

sheet/


COMPRENDERE I FORMATI

http://www.setupablogtoday.com/2015-social-media-image-sizes-guide/

http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/

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Produzione/Editing Visual Content

PABLO

https://buffer.com/pablo?utm_source=hellobar22&utm_medium=blog&ut

m_campaign=pablosoftlaunch

CANVA

https://www.canva.com/

POWERPOINT templates (hubspot)

http://blog.hubspot.com/marketing/free-ppt-infographic-templates-

designs-ht

Modifica dimensioni/ritaglio

SOCIAL IMAGE RESIZER

http://www.internetmarketingninjas.com/seo-tools/favicon-

generator-crop-images/

Archivi Icone e Grafiche

ICONFINDER

https://www.iconfinder.com/

NOUN PROJECT

http://thenounproject.com/

SFONDI BLURGROUNDS

http://downloads.inspirationhut.net/category/backgrounds/blurgrounds/

SFONDI PATTERN

http://subtlepatterns.com/

http://thepatternlibrary.com/

COLOR PALETTE

http://www.pictaculous.com/

SFONDI IMMAGINI

https://blog.bufferapp.com/free-image-

sources-list

Stock Photos

50 fonti selezionate

https://blog.bufferapp.com/free-image-

sources-list

Creazione Infografiche

Easel.ly

http://www.easel.ly/

PIKTOCHART

http://piktochart.com/

INFOGRAM

http://infogr.am/

(visual) CONTENT EDITING: GUIDA

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CONTENT MANAGEMENT: GUIDA

HOOTSUITE BUFFER

POSTPICKER

https://www.postpickr.com

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CONTENT LISTENING: GUIDA

MENTIONTALKWALKE

RGOOGLE ALERTS

BUZZSUMOHASHTAG

SCOUT

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THE GUARDIAN7 regole per una gestione ottimale dei contenuti

Link: http://www.theguardian.com/media-network/2015/oct/26/social-media-marketing-rethink-community-

management

Less is more non è solo una

scelta, è quasi un dovere

I video sono potenti, ma se

tutti li usano è più difficile

farsi notare

Il miglior contenuto potrebbe

provenire da un utente (e

non da un comunicatore

professionale)

La 'conversazione online' non

consiste semplicemente nella

produzione di campagne che

rendono più simpatico un brand

La verità è sexy e continuerà a

esserlo per molto tempo

Le aziende sono guidate dalle

persone e non dai dati

Basta report troppo frequenti,

basta report concentrati solo

sul digitale

social media content strategy. modulo n.3

Social Media