social media demographics for extension
DESCRIPTION
Presentation for National eXtension Conference on social media demographics.TRANSCRIPT
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It is particularly concerning that younger people – Extension clients of tomorrow – are the least likely to be familiar with Extension. It is crucial to take steps to improve Extension relevance among younger people. ~ Copernicus Study
Facebook71% of online adults
useusage among seniors
increasingwomen more likely
then menTwitter
18% of online adults use
adoption rates high among young adults and African- AmericansInstagram
17% of online adults use
increases from 18-29 year olds (37% use)
increases from African Americans (34%)Pinterest
21% of online adultsdominated by
womentend to be affluent &
educatedLinkedIn
22% of online adultstends toward
affluent, educated and older users
5
Social Media in Extension
• Marketing / Building the Brand• Programming• Social Learning• Professional Development – building
personal learning networks• Relevance• Building 21st Century skills in
employees and clients