social media ebook for newbies
DESCRIPTION
The basics to get your started.TRANSCRIPT
SOCIAL MEDIA
for newbies
Tracy Terry
Owner/President, Trust eMedia
262-203-1482
www.trustemedia.com
THE BASICS OF SOCIAL MEDIA
Social Networks
Blogs
Forums
Bookmarks
RSS Feeds
Comments
Videos and Photos
Publishing Tools
SOCIAL NETWORKS
People with common interests engaging in conversation and developing relationships.
POPULAR SOCIAL NETWORKS
Facebook, Twitter and Linkedin - Most popular
Some other social media networks:
LIST OF SOCIAL MEDIA NETWORKS
Plurk
Hi5
Mybloglog
MySpace
Squidoo
FourSquare
Friendster
Posterous
MyeWeb
BlackPlanet
Tagged
Propeller
Bebo
Yelp
Ning
MerchantCircle
Plaxo
Biznik
Fast Pitch Networking
qAlias
Twibes
Technorati
Identi.ca
BrightKite
Friend Feed
Jaiku
Meme.yahoo.com
Streetmavens
Shoutem
You are
Koornk
A type of “online diary” maintained on a regular basis with information, news,
events, photos, etc. for people to read and leave comments on.
BLOGS
LIST OF BLOGGING SITES
GreatestJournal.com
InsaneJournal.com
JorunalFen.net
LiveJournal.com
Blogabond.com
BlogCheese.com
BusyThumbs.com
Freevlog
Trippert.com
Ufem.com
Word Count Journal.com
Xanco.com Blogetery.com
BlogRox.com
Blogsome.com
Edublogs.com
WordPress.com
Blog.com
Blog Ladder.com
Blogger.com
Blogr.com
BlogSpirit.com.
Blogster.com
BlogYx.com.
Bloki.com
Bravenet.com
ClearBlogs.com
Etribes.com
Multiply.com
Netcipia.com
Open Diary.com
ShoutPost.com
SoulCast.com
Squarespace.com
Terapad.com
Tooum.com
Tumblr.com
Weebly.com
Windows Live Spaces
Vox.com
Xanga.com
Yahoo 360
Zoomshare.com
What does your
business have to
say?
An internet forum or message board is an online discussion site.
People participating develop social bonds and interest groups.
FORUMS
WHAT’S IN A FORUM?
Most common topics on forums include questions, comparisons, polls of opinion
as well as debates.
They are already out there talking about you.
Your participation can leverage the discussion, allow you to notice the good and bad
about your company and where changes or training may need to be made, and will allow
you to respond to anything negative showing customers that you care about them and
will make good on their concerns. They will in turn respect and trust you and become
repeat customers.
Social Bookmarking is a method for internet users to store, organize, and
share links to web pages.
BOOKMARKS
SOCIAL BOOKMARKING SITES
i89.us
Backflip.com
BlinkPro.com
BlogMarks.net
Bluedot.us
BmAccess.net
BuddyMarks.com
Chipmark.com
Connectbeam.com
Connectedy
Connotea.org.
Diigo.com
Excites.com
Feedmelinks.com
GetBoo.com
Givealink.org
Hyperlinkomatic.com
IKeepBookmarks.com
Linkroll.com
Ma.gnolia.com
Mister-Wong.com
Netvouz.com
Nextaris.com
SocialBookmarking.org
StumbleUpon.com
Unalog.com
WireFan.com
Xilinus.com
Yahoo! My Web
BlinkList.com
Clipclip.org
Clipmarks.com
del.icio.us()
Furl.net
Linktopia.com Simpy.com
Spurl.net
SyncOne.net
URLex.info
Blog-buzz.com
Digg.com
Netscape.com
Newsvine.com
Reddit.com
Shoutwire.com
Thoof.com
Join social bookmarking sites to share web urls with your connections.
You can also vote up your own web urls.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.
(per Wikipedia)
RSS FEEDS
HOW TO USE RSS FEEDS
You can use RSS Feeds in your social media strategy.
Check your subscriptions and RSS feeds on a regular
basis. Monitor all updates and then share and
tweet anything that would be of interest to your
followers.
There are many programs out there to
help you manage your RSS feeds,
such as NetVibes and
Google Reader.
A comment is a written remark often related to an added piece of
information, or an observation or statement.
COMMENTS
IMPORTANCE OF COMMENTS
You should always allow comments on all of your social engagement activities.
Don’t be afraid of the negative. Address it and earn a valid reputation and trust.
Social media networking is engaging in the conversation that is already out there.
Allow readers to comment, learn from the comments, and be a partof them.
VIDEOS AND PHOTOS
VIDEO AND PHOTO SHARING SOCIAL SITES
There are several video and photo sharing social sites on the web.
YouTube, Flickr and Vimeo are among the most popular.
Here you can post your company videos, viral videos, and upload photographs from
your place of business, events, happy customers, projects completed, etc.
People love visual photos and video has taken the web by storm. Now we don’t just
blog. We vlog.
PUBLISHING TOOLS
SHARE YOUR CONTENT
Social publishing tools allow you to share
documents, PowerPoint presentations and
PDFs. This is another social area where you
can expand your reach.
For example, create PowerPoint presentations of
projects completed, photos from an event, etc.
and post them here to share with the world.
WHAT YOU NEED TO DO
THINGS TO REMEMBER
Don’t be afraid of new media. Learn to manage this fear.
Realize there is a new type of consumer who only puts in his/her face what he or she wants in his/her face.
Try to unlearn what you have previously learned. It’s a whole new ballgame out there.
Listen to what your customers are saying.
Engage your customers.
No one cares about you, except you.
It is all about them.
Provide valuable content for your followers/fans.
Keep them interested with topics they would be interested in. You can include your promotions and contests.
Leverage emotions.
Praise other people’s work continuously. They will return the favor.
Encourage sharing.
Develop relationships with prominent bloggers.
Know your audience. Know where to find your audience.
Be clear about your objective.
Let your content spread. It doesn’t matter where it is.
Decide how you will track. Spread of information on the internet? ROI of community?
Don’t sound like a press release.
Don’t hard sell.
Use these methods to pull the customer to you, instead of pushing yourself at them.
Be personable.
TRACY TERRY
Trust eMedia
262-203-1482
www.trustemedia.com
You’ve got the basics.
Now…
Get Social!