social media engagement ladder
DESCRIPTION
Houston Social Media for business ownersTRANSCRIPT
Building RelationshipsIncreasing Profits
Using Social Media
with Michele Price
(c) 2010
Social Smochial
Are you building yours
“What’s the big deal already?Your Grandmother taught you manners eh. Go talk
amongst yourselves.”
(c) 2010
Are You on the Hunt?
Customers behave differently
Are you going to them?
(c) 2010
Why are they in Social Media?
They LIKE IT!
They are in control now
They get their needs met
They expect you to be there HELPING
(c) 2010
Customers Today
Are you in their conversation?
They now have the influence NOT YOU!
Is This YOU? >>
(c) 2010
Where is Your BUsinessComing from?
Word of Mouth?
Are you measuring your ROI?
(c) 2010
Average or Smart
(c) 2010
Who’s on Your Team?
(c) 2010
Building Loyal Customers
(c) 2010
You Not There?
(c) 2010
What HappensPeople talk about you
You are not in conversation-mess up responding
Big Shot Blogger reads it-talks about it
Conversation grows and YOU look BAD
Talk GROWS-no on believes you now-after fact
You are in CRISIS Management now
Instead
BE there early
BE there talking WITH folks
BE there giving helpful tips
BE there asking questions
BE there before they need you and you GET
(c) 2010
CredibilityTrust
Business
(c) 2010
Watch Your Expectations
Start tracking your name
Start tracking your company name
Start tracking your product or services
Start tracking your competitors
What can you do?
(c) 2010
How do you do that?
Google alerts
Tweetdeck
Quick Cheap & Easy
(c) 2010
Are you Evolving ?
Are you a dusty old bookin a time when
customers are using...
(c) 2010
New Tools & MIndset
(c) 2010
Today’s StrategiesWill not work with OLD Thinking
(c) 2010
What is your strategy?
A Good Strategy will PREVENT
Loss of TimeWasted Effort
ExhaustionMissed Opportunities
(c) 2010
Success Stories
Ford Increased Sales
Increased Market Share
Profitable Automaker
“Humanize the Ford brand and put consumers in touch with Ford employees” Scott Monty
(c) 2010
How Will You Use These
Do you know- difference
Do you know- purpose
Do you know- benefit
(c) 2010
Which Will You BE?
(c) 2010
(c) 2010
What’s Your Strategy?
Will Your Next MoveHelp You
ORTake You Out of Game?
(c) 2010
Breakthrough Business Strategies
Michele PriceThe Breakthrough Specialist
@prosperitygal832-746-5131
Radio Showwww.WhoIsMichelePrice.com
(c) 2010