social media for artists
DESCRIPTION
Workshop by Monica Danna // [email protected]TRANSCRIPT
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Monica Danna // [email protected]
Join The ConversationHow Artists Can Engage Audiences Through Social Media
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Relax
You’re still the expert in your craft
...and it’s still Marketing
Pieces of the Pie:Public Relations, Advertising, Social Media
Social supplements Traditional, not replaces
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Traditional vs. Social Media
Traditional Media(Newspapers, Static Webpages, Magazines, Broadcast)
Monologue
Push Information
One-way Communication
Social Media(Blogs, Facebook, Twitter, YouTube, Flickr)
Dialogue
✓Comments
Pull Information
✓RSS Feeds, CMS
Multi-way Communication
✓Viral, Shareable Content
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We went from needing this to communicate....
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To having to navigate all of this....
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But don’t worry... It’s not about the tools!
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It’s about telling your STORY
(just follow the yellow brick road.)
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The Elements of Storytelling
The Message
The Conflict
The Characters
The Plot
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Identify your Characters
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It’s a Cocktail Party“Nice to Meet you.”
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Engagement vs. Promotion
The Torpedo Business Card
Seek out audience through creative engagement
Audience characteristics, other interests
Provide complementary information
Listen and Respond
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Create a Social Salesforce
Empower your fans to become brand advocates
Blogging: Content Management Systems
Syndication: RSS Feeds
Sharable Content
Viral Potential
Make it EASY for your brand enthusiasts to share your message!
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Embrace human nature
Listen
Respond
Connect
Experiment
Find creative ways to engage with your unique audience
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High Five
Be transparent.
Be authentic.
Be human.
Be passionate.
Tell your story.
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Date
The conversation has begun.
{join it.}