Presented by: Jennifer Cohen

Something Creative, LLC

Social Media for Business 101

Good Morning and welcome!Good Morning and welcome!Here is a short clip to get it startedHere is a short clip to get it started……

Little Web HistoryLittle Web History……

●1994- Search engines were created

●1995- Amazon.com, ebay, Craig’s List, pop-up ads were create, 16 million Internet users

●1998- Google launches, PayPal founded, 75,000 commercial sites, 147 million users

●1999- Term “blog” was coined, Napster launches

●2000- Web surpasses 1 billion indexed pages, 20,000,000 registered domain names

●2003- MySpace launches

●2004- Facebook launches

●2005- YouTube launches

●2006- Twitter launches, 92 million Websites

●2007- 1.1 billion people are using the Internet and women outnumber men, 120,000 blogs are created daily

●2008- 79% of US consumers made an online purchase in the last 6 months, 100.1 million Websites

2009- 1.5 billion users and over 100 billion live Web pages

What is Social Media?What is Social Media?

● User generated content

● Transforms people from content readers into publishers

● Allows online connections forming personal and business relationships (“Networking”)

● A shift in how people discover, read and share news, information and content

● Transforms monologues into dialogue

Source: Wikipedia, “Social Media”

So Why use Social Media?

● Reach

● Accessibility

● Usability

● Timeliness

● Permanence

Social Media MarketingSocial Media Marketing

● Engaging consumers using online networks

● Creating a dialogue with consumers

● Monitoring online mentions

● Humanizing a brand

● Building relationships/generating leads

“The key to Social Media success is to listen, engage and build relationships”

Social Media NetworksSocial Media Networks

Social Media NetworksSocial Media Networks

Social Network use by adults with Internet access grew from 8% in 2005 to 35% in 2008, according to the Pew Internet & American Life Project.

Social Network: Social Network: ““ProfileProfile””

● Created in 2004 (same year blogs went mainstream)

● Started as a network for college students

● Expanded its reach to be available to everyone, including businesses through the creation of Fan pages .

● Currently, there are approximately 175 million users

● 4th most visited site

●Business Application: Facebook Fan page used as a way to relay information such as discussions, photos, videos, etc. Allows consumer interaction and participation.

Social Network: Social Network: ““ProfileProfile””

Fan PostsFan Posts

Social Network: Social Network: ““ProfileProfile””

Social Network: Social Network: ““ProfileProfile””

● Established in 2006

● Micro-blogging answering the question “what are you doing?”

● Currently there are about 6 million users

● 37th most visited site

● In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a growth of 1382% for that month.

● Business Application: One to many and one-on-one communication, instant feedback and personal interaction

Social Network: Social Network: ““ProfileProfile””

Social Network: Social Network: ““ProfileProfile””

● Established in 2006

● Used as a professional “linking” network

● Currently about 36 million users

● Business Application: Professional networking, visibility, create a company profile page, recruitment and lead generation

Social Network: Social Network: ““ProfileProfile””

Social Network: Social Network: ““ProfileProfile””

● Established in 2006

● Video-sharing site

● 3rd most visited site

● More than 6 million views in Jan. 2009

● Business Application: Can create branded channels

● Established in 2006

● 19th most visited site

● Approximately 115 million blogs overall

●Business Application: Showcasing business, feedback, interaction

Social Media for BusinessSocial Media for Business

Customer Service

Brand Loyalty

Lead Generation

Brand Awareness

Increase Website Traffic

Consumers are turning to Social Media to Consumers are turning to Social Media to be engaged and for be engaged and for ““specialsspecials”…”…

My first My first ““TweetTweet”…”…

● Social Media requires a planned strategy based on many factorsincluding:

● Where is your target audience?

● What makes them tick?

● What motivates them?

● How do they prefer to be reached?

● What type of time and resources can be dedicated to the initiative?

“Plan the Work, Work the Plan”

Getting Started in Social Media

Updating my Updating my ““statusstatus”…”…

● Occupied social spaces need to be active with interesting and engaging content

● A strategy should include short-term and long-term goals and benchmarks to be sure the strategy is being implemented

● A calendar of social media efforts will keep efforts in check and coordinate activity to keep it current

“Plan the Work, Work the Plan”

Maintaining a Social Media Strategy

A A ““blogblog”” of predictionsof predictions……

● Facebook Connect expansion

(bringing your consumer into and “on” your page)

● Personalized social networks and newsfeeds

● Targeted social networks for advertisers

● The “me” factor

“Plan the Work, Work the Plan”

The Future of Social Media

Sites:

Wikipedia.com

Mashable.com

Ploked.com

Books:

Groundswell by Charlene Li & Josh Bernoff

Magazines:

Entrepreneur

SmartMoney

BusinessWeek

ReferencesReferences

QUESTIONS??

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