social media for businesses
DESCRIPTION
Social Media presentation for businesses. It includes a general presentation on what is Social Media, its importance and how it should be used. Also, it enumerates the benefits of using social media as well as a number of social media trends.TRANSCRIPT
Social Media for Businesses
What is Social Media about ?
Social media is about the online
tools and activities used by people
to talk, to interact and connect
with each other on the web.
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Social Media in Facts and Figures
•More than 3.5 billion pieces of
content shared each week.
•350,000 million active users.
•50% of our active users log on
to Facebook in any given day.
•More than 55 million status
updates posted each day.
•65% of users is under 25.
•More than 70% are aged 18-49.
•Around 17 million users.
•Over 6,500,000,000 tweets total.
•Visitors Spend 7.9 Minutes a Day
on Twitter.
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•Over 55 million members in 200
countries.
•A new member joins LinkedIn
approximately every second.
•Executives from all Fortune 500
companies are LinkedIn members.
•Record traffic of 11.9 million
unique visitors per day.
•Every minute 20 hours of video is
uploaded.
•Total times of videos watched is
9300+ years.
• +150,000,000 videos.
•Half users are under 20 years of age.
•Estimated revenue: $120-$500
million.
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Study showed that …
• 77% of online shoppers read consumer product reviews and ratings before making a purchase.
• $2 Billion of online travel purchases a year are affected by social media.
• 24% of online car shoppers have changed their mind about a vehicle’s purchase based on social media.
• 51% of journalists read blogs for story ideas.
• 28% of top search engine results are social media sites.
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Trends of Social Media Jupiter Research
The Internet gives control to your audience. They are
the ones who are setting the trends now. If you are not
on the web with them, you will lose them! Social Media
will tear down the communication walls between your
customers and your business.
Why is Social Media Optimisation Important for my Business?
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Social Media Optimisation
Social Media Optimisation is not just about making changes to a site. When you have content that can be portable (PDFs, video, podcasts), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site RSS – allow others to subscribe to your content
Social Media optimisation will:
• Increase Linkability.
• Make tagging and bookmarking easy.
• Reward inbound links.
• Content reach increases and is faster.
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Which are the new tools?
The Internet offers a massive choice of social media tools. However, only a professional marketer can choose what’s right to make your business a success. To gain online visibility and increase your business' revenues, these are the top social media tools:
• Social networking sites: Facebook, Twitter, LinkedIn or MySpace.
• Content sharing sites like YouTube and Flickr.• Social Bookmarking like delicious, Digg,
reddit, Furl.• Blogging and Microblogging.• Social Media Buzz Monitoring.• Social Media Analytics.
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www.syscomminternational.com 020 8427 4303
• Drive traffic to your website
• Build brand awareness on the web
• Stay connected to your audience
• Cost-effective when compared to
traditional marketing
• Increase your company’s sales
Benefits of Social Media
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The three main steps to success through social
media…
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Listen and understand!!Listen to what your
target is saying about your business on the
online world. Understand who’s
talking about you and who’s not.
Respond!!Once you understood what your audience is saying the
next step is to respond! Enter the conversation and interact
with your online target.
Engage!!!The final step to be
successful through social media is to engage! Once
you have followed the right conversation,
understood your audience and gave feedback to
them, you need to start keeping your audience
engaged.
The Do’s and Don’ts in Social Media Marketing
Don’ts:
•Don’t get the message out yourself.•Don’t talk about pricing except when you get asked.•Don’t spam.•Don’t submit content and run.•Don’t only have a ‘self-promotion’ agenda.
Do’s:
• Do submit interesting content.• Do be transparent and authentic.• Do listen and reply to comments.• Do ask your community to
provide feedback.• Do define your goals.• Pay attention to the metrics. • Scale good habits. • Listen, listen, listen.
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Assumptions on Social Media
1. Social media results can’t be measured. No!
2. Social Media is optional. No!
3. Social Media is difficult. Yes!
4. Social Media is automatically ‘viral marketing’. No!
5. Everything is transparent. No!
www.syscomminternational.com 020 8427 4303
www.syscomminternational.com 020 8427 4303
•Strategic planning for content, communications and community.
•Campaign design and deployment services.
•Conversation monitoring and optimisation.
•Building and maintaining a social media newsroom.
•Establishing, integrating, and updating your presence in media
communities.
•Optimising Blogs and RSS feeds.
•Regularly submitting RSS feeds and Blogs to the latest aggregators,
news sites and social bookmarking sites.
•Recommendations for advertising and marketing opportunities within
social networking and media communities.
•Influencer outreach and buzz-building tactics.
Services we offer
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Contact
Website:
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Email:
Tel/fax:
020 8427 4303