social media for nonprofit

Social Media Marketing | Non Profit Organizations

Nonprofit Commons| TechSoup| By VIRTUALVillage Media

www.VIRTUALVillageMedia.com

Social Media for Nonprofits

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@TechSoup@npsl

More than one billion monthly active users on Facebook.

Over 230 million monthly active users on Twitter.

IT’S YOUR JOB TO MAKE PEOPLE AWARE OF WHAT YOUR ORGANIZATION CAN OFFER!!!


Objectives of Nonprofit Organizations

1. Build Awareness2. Membership Growth3. Membership Retention4. Fundraising5. Advocacy


#ICEBUCKETCHALLENGE

1. Everything starts with a story

2. Collective Impact

3. Engage vs Raising Funds $

4. The Power of Millenials



GETTING STARTED

1. Choose the best social networks for your organization.

2. A social profile for that network.

3. Develop your social media strategy.

3. Identify best keywords that identify your organization.



YOUR PROFILE IS YOUR BRAND

1. Your profile is more than a cover letter and resume

2. Sell yourself and your services

3. Add a Call to Action

POTENTIAL CLIENTS DO NOT WANT TO KNOW WHAT YOU HAVE DONE IN THE PAST,

THEY WANT TO KNOW WHAT YOU CAN DO FOR THEM NOW.


BUILD AND NURTURE RELATIONSHIPS

Develop Primary and Secondary Connects

Use “Hot-Button” Topics to Connect

Provide relevant content instead of pushing products and services.

Encourage connections to talk about their needs.

Continue providing value-added content

BUILDING RELATIONSHIPS TAKE TIME!!!


Encourage re-sharing among employees to curate message across their networks.

Leverage Sponsored Updates to amplify brand among target audience

Help curate and revise content that will support your narrative while coordinating social media strategies across business lines.

Example: Social media manager, 3rd Party Content Partner

1

Empower content-creating thought leaders at your organization to drive a relevant conversation with your core audience. Use these voices to elevate their own reputation as well as that of the organization.

Example: Sr. Director of Product Marketing, CIO

2

Publish 1-3x / month. Publish more frequently to build an audience more quickly.

Cross-Promote posts through both author and company social channels to ensure relevancy and maximize reach

3

4

Use instant feedback from author’s profile (Shares, Likes, and Comments) and Company Page analytics to track performance.

Use these insights to iterate approach and understand what content resonates best with your audience

5

Select Content Coordinator

Identify 5+ Authors

Publish Postsand Cross-Promote

Employee Sharing and Amplification

Feedback and Iterate

Leverage Your Strongest AssetsYour Team

Source: LinkedIn Corporate Publishing Playbook


BECOME AN INFLUENCER: CROSS PUBLISH TO BLOG AND LINKEDIN PULSE

Be Authentic Take a Stance Use Quality Images Discuss Trends and Industry Changes Provide Real Time Examples and Case

Studies Use Keywords, Research Winning Topics Optimize Headlines and Images Close with a Call to Action Plan Publishing Times

TIPS4

Success




BUILD A VIRTUAL COMMUNITY

Have a Plan

What makes your community different?

Create group dynamics that encourages conversation and entices more prospects to join and stay


INTEGRATE SOCIAL MEDIA WITH CONTENT MARKETING

Source: HubSpot



SOCIAL MEDIA PROSPECTING WORKBOOK

IT’S BEYOND MONITORING KEYWORDS.

It’s about engaging people that may or may not know what your business can do for them.

The Social Media Prospecting Workbook teaches the fundamentals of how to listen to social media

conversations in order to generate leads for your business.

Download NOW! – http://bit.ly/socialmediaVVM


http://bit.ly/socialmediaVVM


QUESTIONS / DISCUSSION



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with an ongoing strategy to push you in the right direction for success.

Social Media Marketing | VIRTUAL Workshop Series


CONTACT INFORMATION:

VIRTUALVillage Media, INCMichelle Morton | Faith Aljon

President and [email protected]

(301) 850-1740

General Inquiries: [email protected]