social media for recruiters
DESCRIPTION
Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.TRANSCRIPT
Put Social Media to Work
Distinguish yourself by becoming an online networking leader to connect
with candidates and companies to drive new business
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HelloMy Name is
Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish
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Expert? Heck no, but I follow my own advice
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What we mean by Social Media
• Conversation• Contributions• Network, not broadcast• Trust, not expert
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Why should we spend any time on this?
• 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
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Why should we spend any time on this?
Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.• In Jan., 42% of Facebook users were 25 or older, up from
28 percent previous year.
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Why should we spend any time on this?
More than half of all C-Level executives under 40 use Twitter daily or several times a week.
New Forbes/Google reportJune 22, 2009
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Why should we spend any time on this?
More than half of all C-Level executives under 40 search for business information themselves.
New Forbes/Google reportJune 22, 2009
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Why should we spend any time on this?
• 200 million active users on Facebook.• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.• 55+ fastest-growing group of users.
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Source: comscore.comJune 2009
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A web site is not enough
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• Broadcasts your info one way.• Depends on customer to decide to come to you.
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Start with Google Profiles
Make search engine work for you to always be found on first page of Google results.
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Create at google.com/Profiles
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So many choices, so little time
Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.
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The world’s gone Twitter
• Think cell phone texting meets instant messaging.• Limited to 140 characters.
• It’s all about following or joining the conversation.
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Tweeple, Tweets, Twitterverse
• Big news• Obama campaign• Fortune 500, Congress users
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What is Twitter?
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What happens when you Tweet
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What happens when you Tweet
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What happens when you Tweet
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What to say on Twitter
• Monitor, respond to what they’re saying about your business.
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What to say on Twitter
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• Share your job listings.
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Twitter for sharing
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• Share info that interests you.
• Share info that you think will help
someone else.
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Twitter to be seen as expert
• Help other recruiters today.• Provide advice, know-how, models for process.
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Twitter to attract candidates
• Industry-specific news.• Tips for candidates.• Note 5 ways to contact recruiter.
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Twitter your activities
• Promote your community projects and interests.• Tell people how to get involved.• Ask for help.
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Twitter your priorities
• What are you working on?• Explain why this is important to you.
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Twitter search for listings
• Find jobs listed in your niche, market and by customers and potential customers.
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Twitter search by location
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Link from Twitter to video
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Make Twitter search for you
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Search for business leads
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Search for business leads
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Search for business leads
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Search for candidates
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Search for other recruiters
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Ask your network for help
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Help your network contacts
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Find business opportunities
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Recruit job candidates
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Announce your events
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Contests to attract customers
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Yes, it’s for business
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Twitr.org for searching
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Twitter for groups
• Search by topics, events, names.
• Put hashtag in front of name, word:
#TourismCincinnati
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#Celek Media Consulting
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Linkedin for networking
• Virtual, in-person connections.
• Excellent SEO.• Business focused,
not personal interests.
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Linkedin for being seen
• Connect to stay in touch.
• Connect to be found on your
contacts’ pages.
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Challenges we face online
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Linkedin for documents
• Upload presentations, sales kits.• Share documents, virtual workspace.
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Linkedin for conversation
• Use groups to ask questions.• Start a conversation.
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Linkedin for experts
• Share what you know.• Provide answers that show you as source, leader.
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Linkedin for recommendations
• Praise your connections.• Ask for their recommendations.• Your info appears on many more pages.
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Linkedin for finding people
• Search by location, business, products.• Discover your connections.
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Share what you’re doing
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• Schedule your events.• Invite customers, contacts.
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Answer Questions
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Answer Questions
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Answer Questions
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Answer Questions
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Be seen as an expert
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Staffing & Recruiting questions
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Search for candidates, companies
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Fill out your profile completely
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• Headline is most important for Google search.• Fill out with your keywords to be found in search.
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Fill out your profile completely
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• Identify and use keywords that describe your business.• What words will searchers use to find you?
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Help customers find you
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• Link to your web sites.• Include social media profiles. Give customers several ways to contact you.
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Find, network with companies
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Post, search for jobs
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Job search for Dayton
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Job search for Dayton
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Give, ask for recommendations
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Blogs for recruiters
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Paid tools for recruiters
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Quick review of best practices
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Good
Change
Change
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What is Facebook ?
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What is Facebook?
• Status updates about your business
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Tell customers about your events
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What to say on Facebook
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Facebook as newsletter
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Share with customers
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• Behind-the-scenes at your store, office.
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Tell customers what you do
• Describe products, services.• Contact info.• Link to your web site.
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Photos popular with users
• Photos from your events.• Photos of your products, services.• Invite customers to share photos.
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Connect your social profiles
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Fans = networking opportunity
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Fans = networking opportunity
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Search for competitors’ news
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Search for competitors’ news
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Announce your events
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Go where your fans are
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Share your photos, fan photos
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Allow your fans to review you
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Share your videos
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Distinguish yourself by becoming an online networking leader to connect with customers and drive new business
Celek Media Consulting
Video to introduce your business
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Introduce your business
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Promote special events
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Yes, it’s for business
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• Hire pro to get professional video, sound quality.• Be yourself on camera.
• Promote video on all your social profiles.• Invite customers to give referrals.
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