March 16, 2011

Presented by

Priya Ramesh

Social Media Wave is Here.Are You Riding It?

Small Business & Social Media

SHRINKING BUDGETS

LIMITED RESOURCES

TIME CONSTRAINTS

Agenda

Social Media LandscapeSocial Media Landscape

Key Social Networking Tools for CDCsKey Social Networking Tools for CDCs

Blogging Best Practices Blogging Best Practices

Social Media EssentialsSocial Media Essentials

Q&AQ&A

Social Media Here to Stay

Social Media = Communities

• For the first time in history, technology has advanced to allow for real-time conversations in media

• Internet conversations are:– Non-linear (mesh)– Uncontrolled– Extremely viral

• Disruptive to corporate cultures built on communicating in siloed environments

Grasping the Moving Media EnvironmentFiguring out where to play can be

challenging

Current hot “shiny” properties– Twitter– Facebook– iPhone applications

Properties here to stay:– YouTube– Facebook– LinkedIn– Twitter

Don’t Be Overwhelmed, FOCUS

• What are your business goals?

• How do they pertain to social media?

• How can you best engage those who friend or follow you?

• What does ROE look like for your business?

• Then pick the tools.

Key Tools

• Facebook

• YouTube/Video Content

• LinkedIn

• Twitter

• Blogs

What’s the Big Deal About Facebook?• Over 400 million active users

• 50% of active users log onto Facebook in any given day

• More than 35 million update their status each day

• More than 60 million status updates posted each day.

• More than 3 billion photos uploaded to the site each month.

• More than 5 billion pieces of content shared each week (web links, photos, blogs, notes etc.)

Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/

Facebook Demographics

•Young adults (18-25) lead the way with a combined over 27 million users.

•The 26-34 group is close behind with 21 million users.

• Over 18 million people over the age of 45 active on Facebook.

Facebook Mobile

• There are more than 100 million active users currently accessing Facebook through their mobile devices.

• People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

Facebook a Game Changer

• Facebook will take over Amazon as the online store with sophisticated personalization.

• Facebook will start driving more traffic to some online stores than Google.

• E-commerce conversion rates will increase

Why Care About Video?

• 84.1 percent of the total U.S. Internet audience viewed online video.

• U.S. Internet users watched 31.2 billion videos in March.

• Google Sites rank #1 with 13.1 billion videos.

• 135.3 million viewers watched 12.9 billion videos on YouTube.com (95.6 videos per viewer).

• The duration of the average online video was 5 min. Source: comScore, Oct 2010, U.S. Video Rankings

Integrate Video to Spice Things Up

• Press Releases

• Team Intro on Homepage

• Customer Testimonials

• Video Blogs (Vlogs)

• Embed CEO Video in Newsletters, E-blasts

• Quick Readiness Codes

http://navfund.com/team

Video Content Vs. Text

http://navfund.com/

Blog: Two Way Communication

• A Journal, usually updated frequently, sometimes categorized

• Usually links to other sites

• Can support comments and some interaction

• Provides ability to subscribe to site so reader gets updates without having to visit page.

Why Should Businesses Blog?

• Thought leadership• SEO

• Generate Real Conversations

• Display Brand Personality

• Perform Market Research

• Improve Customer Service

• Share Company Announcements

• Influence the media• Crisis PR• And much, much more

Content: Structure

• Long diatribes will drive people away

• Ideal paragraph length is 3-6 lines

• Posts greater than 10 paragraphs should be broken into two posts

• Minimum of three links to other blogs per post

• Ideal: Video, audio to supplement

• Must: A picture for each post

Social Media Essentials

Maintain presence on Facebook and LinkedIn Mobile Website Crisis Communication Plan

MUST HAVES LIKE TO HAVE

Facebook Advertising QR Codes for Print Ads

Contact

Priya Ramesh

Director, Social Media

CRT/tanaka

pramesh@crt-tanaka.com

703 894 5460

Twitter: @newpr

Blog: www.livingstonbuzz.com

Thank You!