social media in live events ppt #pleconf conference 120712

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Building personal learning networks through event- based social media: a case study of the SMiLE project PLE Conference, July 2012 Nicole Beale, Lisa Harris, Graeme Earl @nicoleebeale @lisaharris @graemeearl

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Social Media in Live Events project (#sotonsmile) presentation from work carried out at the #caasoton conference. Given at the PLE conference, Portugal, 12/07/12 (#pleconf), alongside @lisaharris. With @graemeearl Delicious stack here: http://delicious.com/nicoleebeale

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Page 1: Social Media in Live Events ppt #PLEconf conference 120712

Building personal learning networks through event-based social media: a case study of the SMiLE project

PLE Conference, July 2012

Nicole Beale, Lisa Harris, Graeme Earl@nicoleebeale @lisaharris

@graemeearl

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Presentation plan

• How we collected the data• Early findings– Implications for the development of learning

communities• Networking and building ties• Subject knowledge

– Ethical issues– Next steps

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The Team

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#caasoton

• Project details are available from the Digital Economy USRG website

• 13,000 tweets using the #caasoton hashtag• 430 photos on Flickr • Our Vimeo videos have been viewed over 2,100 times, with

viewers from 47 countries. • Nearly half of the 450 conference delegates used #caasoton

on Twitter before, during, or after the event • 70 people registered as ‘virtual attendees’ with some 20

additional twitter users joining in the conversations at random• The CAA Conference website has a round up of social media

activity

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Defining ‘Content’

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Understanding the data

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Implications for the PLE: networking and building ties

• social media allowed people to ‘meet’ others that they would not have had time to meet if those tools were not being so extensively supported

• circles of contacts were strengthened and extended through conversations occurring on Twitter around a common topic

• they had identified new contacts with whom a connection was not apparent before engaging with their social media user profiles

• it provided a way to find out more about delegates who were at the conference, in order for new possibilities for connections to be explored

• increased interest in sessions being run at the conference therefore broadening the group of participants,

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Implications for the PLE: subject knowledge

• Twitter provided a safe environment to ask ‘silly’ questions that delegates would not be comfortable asking F2F

• A platform for conversations between individuals who were not together physically (because of differing interests)

• Online interactions made the subject matter more accessible for newcomers to archaeological computing

• Gaining ideas of topics that others found interesting• Additional tools and resources were referred to and linked to • Social media provided opportunities to follow up things that

were happening at the event and therefore lead to the discovery of further information, more quickly

• Individuals could identify relevant sessions and attend the most useful parts of the conference

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Challenges

• “If you have no social media account you are no one...”• “I think just looking at the twitter stream gives a

skewed idea of what people really think is interesting or noteworthy.”

• “It was hard to follow since so much posting was going on. I also felt like some folks were tweeting at the expense of hearing the presentations or discussion effectively.”

• “…. I just think people aren't good at multi-tasking even though they think they are.”

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Ethical issues

• Securing permissions - where are the public/private boundaries?

• relationship between making thoughts public (i.e. tweeting) and making broader interconnected narratives and opinions public (i.e. via data mining of tweets)

• Should social media data be archived, and how?

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Next steps

• we are exploring possibilities for a University-wide system or procedure for archiving tweets.

• investigating new ways of expressing context through mechanisms such as timelines and network visualisations

• Code of conduct for ethical storage and curation of social media (with Oxford E-research Centre)

• Case study for JISC Datapool project

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Questions for you

• One of our delegates said: “At least before twitter I could dwell in blissful ignorance of all the cool pertinent stuff I was missing”

Any comments on this?