Social Media in SpainBy Harrison Steele

Culture of Spain Population: 47 million (2011)

Versus roughly 311 million in the U.S.

Median Age: 40Versus 37 in the U.S.

More than 90% of Spain is Roman Catholic

Main IndustriesMachinery & MetalsTextiles (Clothing, Shoes)Food & Drink

Digital Background Total online population

(2012): 30,654,678 users

Median age of Internet users: between 25 and 34

Number of Internet users continues to grow 2013: 31.1 million 2014: 32.2 million 2015: 33.1 million Over 3 billion videos were viewed online in Spain in March 2011, according to ComScore.com

Social Media BackgroundMost popular sites in 2011 (% of internet users)

- Facebook: 69% - YouTube: 10%- Tuenti: 10%- Twitter: 5%- Google+: 3%- LinkedIn: 1%

Spain users (June 2012)16,629,560 on Facebook13 million on Tuenti

Social Media BackgroundMeneame – social news website where users can

share stories, post links and leave comments.

Tuenti is Spain-based Invitation only

10 invites to send

Mainly for students and young people

Known as the“Spanish Facebook”

Differences from FacebookCleaner interfaceNo banner adsTighter security features

Friends vs. contactsInvitation only

Available in different languagesSeamless Group ChatVideo Chat

Tuenti goes mobileData plansAvailable on smartphone and tablets.

Tuenti for BusinessesAdvertising platform

HypersegmentationBroad Coverage of platformNew advertising formats

Social AdvertisingStonger engagementBranded ContentCo-marketing Campaigns

ConclusionPrivacy is key

Tuenti continues to gain popularity in Spain and other countries

“the easiest way to communicate with everyone and share experiences with the people who matter most at all times”