SOCIAL MEDIA FOR THE FASHION INDUSTRY

PRESENTED BY BOGO VATOVEC

S

ED

AO C I A L

M

SOCIAL MEDIA IS A BUZZWORD

WE MUST GO ON FACEBOOK

WE MUST BE PRESENT IN SOCIAL MEDIA TO SURVIVE

EVERY CEO MUST BLOG!!!

YOU DON´T TWEET????

WE ALL KNOW THESE

A GOOGLE SEARCH RETURNS 288 MILLION RESULTS

A SEARCH FOR CONFERENCE RETURNS 19 MILLION RESULTS

A SEARCH FOR CONSULTANT RETURNS 100 000 RESULTS

ONE PICTURE TELLS MORE THAN 1000 WORDS

MORE PICTURES TELL MORE THAN JUST ONE

LINKS ARE EVEN BETTER

CHEMISTRY

BOTANICS

AS CONFUSED AS ME?

© WorldClassID

TOO MUCH TRUTH HERE

SOCIAL MEDIA SUPPORTSCOMMUNICATION BETWEEN HUMANS

NARROWLY SAID – USING DIGITAL MEDIA

BOGO`S SIMPLE DEFINITION

SOCIAL MEDIA IS A

YES

BUTSWITH

SOCIAL MEDIA IS A

YES

SOCIAL MEDIA IS NOT JUST FACEBOOK

SOCIAL MEDIA IS A BRAND COMMUNICATION CHANNEL

Customers Employees

Company

Partners

Customers Employees

Company

FOCUS ON CUSTOMERS

Partners

SOCIAL MEDIA GIVES POWER TO THE PEOPLE

SOCIAL MEDIA IS A TOOL OF THE INFORMED CUSTOMERS

SOCIAL MEDIA BRINGS CUSTOMERS TOGETHER

PartnersCustomers Employees

Company

FOCUS ON EMPLOYEES AND PARTNERS

IMPROVE PRODUCTIVITY AND COLLABORATION

PartnersCustomers Employees

Company

BRING THEM TOGETHER

PROVIDE TRANSPARENCY

ENGAGE AND INVOLVE

SET BEHAVIORAL GUIDELINES

SOCIAL MEDIA IS AS INVENTEDFOR THE FASHION INDUSTRY

SHOPPING IS A SOCIAL EXPERIENCE

FASHION IS A PERSONAL STATEMENT

FASHION IS ABOUT FOLLOWING OTHERS

SOCIAL MEDIA WORKS REGARDLESS OF BRAND POSITIONING

HOW IS SOCIAL MEDIA USED?

PATTERNS

MODELS

BUILD BRAND AND CREATE TRAFFIC

PROMOTE AND GET A DISCOUNT

TELL US YOU LIKE SOMETHING

GENERATE FANS AND GET AWARDED

PARTICIPATE AND GET AWARDED

PARTICIPATE AND GET AWARDED

CREATE DESIRES

COOPERATE WITH COMMUNITIES

SHOP TOGETHER

SOCIAL MEDIA MARKETING CONCEPTS ARE NOTHING NEW

EXCLUSIVE CLUBS

BONUS AND AWARD PROGRAMS

DISCOUNTS

IS THE FASHION INDUSTRY ALREADY USING ALL POSSIBILITIES

OF SOCIAL MEDIA?

WE ARE ALL STILL LEARNING

ENGAGE IN A TWO-WAY CONVERSATION

PROVIDE FOR MORE USER-GENERATED CONTENT

MANAGE INTENSITY

EVEN THE BEST CAN DO BETTER

SOCIAL MEDIA DOESNOT COME FOR FREE

COMMERCIAL BENEFITS

SOCIAL BENEFITS

LEGAL BENEFITS

BUSINESS CASE

THE NUMBERS ARE IMPRESSIVE

BY 2015 MARKETING SPENDING ON SOCIAL MEDIA WILL EQUAL OTHER CHANNELS

Social MediaTraditional OnlineOffline

Bloom Group Report 2010

WITH 1BILLION TOTAL SALES, 33 MILLIONS WILL GO TO SOCIAL MEDIA

Social MediaTraditional OnlineOffline

1 Billion Gros sales10% total Marketing

= 33 Million on Social media

PEPSI SPENT 20 MILLION ON A PROFIT-FOR-SOCIAL CAUSE

RETURN ON INVESTMENT IS HARD TO CALCULATE

A STRONGEST BENEFIT COMES FROM CUSTOMER DATA

TARGETED OFFERINGS

SOCIAL SHOPPING

FASTER FEEDBACK

SOCIAL MEDIA IS

YES

BUT

A FAN IS NOT A BUYER

…

…

SUCCESS?

AND REALITY

WHAT ARE FANS TALKING ABOUT

WE HAVE OUR LIMITS

WE HAVE FEARS

NO CONTENT

NO CONTROL

PRIVACY

UNCERTAINTY

PRIVACY

500 MILLION USERS

THE ROADMAP TO SOCIAL MEDIA SUCCESS

HAVE GUIDELINESNOT RULES

WHAT IS THE FOCUS?

Customers Employees

Company

Customers Employees

Company

Customers Employees

Company

KNOW WHAT YOU WANT – A SOCIAL MEDIA BALANCED SCORECARD

MANAGE

A NEW POSITION –SOCIAL MEDIA MANAGER

MEASURE

DON`T BEAT THE DEAD HORSE

SOME GOOD READINGS

THANK YOUBOGO VATOVECBOVACONWWW.BOVACON.COM