social media, local search, and how it effects your business

Search Engine Marketing; It is more than just ranking. Using Search MarketingTo Your Advantage

Presented by:Joe Restivo, SEO Analyst

Search Engine Marketing; It is more than just ranking.

copyright www.ebasedevolution.com | confidential 2

Who is ebasedEVOLUTION?Who is ebasedEVOLUTION?

• Based in Charlotte, NC

• Established in 1996

• Internet marketing firm, specializing in Search Engine Optimization (SEO)

• Over 100 clients

50+ clients in the Logistics Industry



SEO ClientsSEO Clients



Statistics Statistics

Search Engine Marketing will grow 14% this year from $14.6 billion in 2009, to $16.6 billion

by the end of 2010

14.3 billion searches done on Google in March 2010

65% of searches are done via Google

16% of searches are done via Yahoo

11% of searches are done via Bing= 92% of all searches



• Search Engine Optimization• Pay Per Click Management• Email Marketing

Internet Marketing StrategiesInternet Marketing Strategies



Search Engine OptimizationSearch Engine Optimization

• Title Tags• Meta-tags• Page Content• Link-Building• Website Analytics



Pay-Per-ClickPay-Per-Click

• Top listings• Monthly budget• Target ad’s based

on keywords, time and geo-graphics

• YOU control your budget



E-mail MarketingE-mail Marketing

• Targeted Contacts• Detailed Reports• Campaign Development• HTML Template Designs• Best Practice Implementation



Current TrendsCurrent Trends

Local SearchLocal Search Social MediaSocial Media



What is Local Search?What is Local Search?



Local Search MarketingLocal Search Marketing

• People searching locally are more likely to make a purchase

• Local Search Market will grow over 400% in 2010

• Local Search Advertising has grown over 80% in past 5 years



Acquiring LocationAcquiring Location Logging In



Acquiring LocationAcquiring Location

Each computer has its own individual IP

address

IP Address



Acquiring LocationAcquiring Location Keyword



Local Search MarketingLocal Search Marketing



How do I get my company #1?How do I get my company #1?

• T



CouponsCoupons

• T



Status UpdatesStatus Updates



ReviewsReviews

• T



Multiple LocationsMultiple Locations



Announced on April 19, 2010

Enhanced Listings

Business Photos

Favorite Places

Customized QR Codes



StatisticsStatistics

• 4 million claimed Business Listings on Google• 20% of searches on Google are related to location• 50 million ‘place pages’



Current TrendsCurrent Trends

Local SearchLocal Search Social MediaSocial Media



Social Media Marketing Social Media Marketing StatisticsStatistics

• LinkedIn has over 65 million users in 200 countries• Twitter now has over 75 million users• There are on average 27 million ‘tweets’ a day• 65 million people are accessing their social media

sites through their mobile devices



Social Media Marketing Social Media Marketing StatisticsStatistics

• Facebook passed Google last month as the world’s most visited website, and currently has more than 400 million active users

• Average user has over 130 friends• Average user spends more than 55 minutes per

day on Facebook • Over 100 million users accessing Facebook via

mobile devices



MarketingMarketing



• s



Why is it important to get Why is it important to get Fans & Followers?Fans & Followers?

Because it’s all connectedBecause it’s all connected



• s

Your Social CircleYour Social Circle



Growing Your Social CircleGrowing Your Social Circle



Bottom LineBottom Line

• The more Fans / Followers you have, the more people you are connected to.

• The more people you are connected to, the more your website will appear in their search results



ROIROI (Return on Investment) (Return on Investment)



The FutureThe Future

There’s an App for thatThere’s an App for that



SourcesSources

• www.SearchEngineLand.com• www.Google.com/Places• www.SocialMediaStatistics.com/Wikidot.com• www.Facebook.com/Statistics.com• www.Mashable.com• www.RynoWeb.com• www.eConsultancy.com• www.Web-Strategist.com



Joe Restivo, SEO [email protected]

Corporate Headquarters 14825 Ballantyne Village Way, Suite 275

Charlotte, North Carolina 28277 Tel: 1-704-849-0528Fax: 1-704-943-0545

Thank You!

social media, local search, and how it effects your business

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