social media management
TRANSCRIPT
Social Media Management
Kani Brewer, Marketing Specialist & Social Media Manager
Workshop participants will be able to:
Integrate a social media plan into their departmental marketing plan to promote awareness
Demonstrate an understanding of collaboration and communication strategies using social media.
Proper Montgomery College policies when creating and sharing social media sites for MC programs and offices.
What is Social Media?
Technologies used to turn communication into interactive dialogue between organizations, communities, and individuals.
Social Media Landscape as of May 2012
Social Media Sites In a Nutshell
Type Examples Use
Social Networking FacebookFamily, Friends &
Businesses
Professional Networking
LinkedIn Career connections
Blogging Wordpress For fun or for work
Photo Sharing FlickrCreate albums and
events
Document Collaboration
Wikispaces Work on project in a team environment
Presentation Sharing Slideshare
Store and share presentations from
anywhere
Microblogging Twitter For fun or for work
Some Social Media sites that MC uses https://
www.facebook.com/montgomerycollege
http://www.youtube.com/user/montgomerycollege
https://twitter.com/#!/montgomerycoll
http://www.flickr.com/photos/montgomerycollege
Facebook fan page
Our Twitter
Facebook group page
How does MC use Social Media?
Inform our audience of changes…communication & feedback!
Emergency alerts Friendly competitions amongst students Registration deadlines*** Media related topics Quick communication from Dr. Pollard to the
community Social networking in general.
Other ways that MC uses Social Media?
How would your department use Social Media?
First, understand the message you want to get across and the best social media
outlet to use
Do I need a group page or a fan page?
Let’s talk Facebook…
Before you create your page, please go to: http://www.facebook.com/pages/create.php#/terms_pages.php to
ensure that your page will not violate any of Facebook’s rules.
Make sure you add content on your page about your department and the purpose of the page. Be sure to include photos and video.
Please add a second administrator from your department to your site. Facebook is an interactive site and it is always safe to have a back up person who knows the information on your department. To do this: add your colleague as a friend on your personal FB account.◦ Click on the link from your page that says, “Edit Page.”◦ Click on the link on the “Admins” box that says “Add.”◦ Choose the colleague you want to have admin rights from the list of your friends.
Facebook help
You can link your Facebook account to your twitter account.
You don’t have to use all platforms, just the ones you are comfortable with.
Social Media is free and once you become accustomed to it, it is not that hard to use.
Only use if necessary, if it is not your fit, consider another form of communication.
Quick Social Media Facts
For one-on-one training, or questions feel free to contact me: [email protected] 240.567.5348www.facebook.com/montgomerycollege
Remember…I have only provided the basics…