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CONVERSION ADVANTAGE®
BUILD YOUR ONLINE COMMUNITY
SOCIAL MEDIA MARKETING SERVICES
© 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D .
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
V
Y O U W AN T T O
I N C R E AS E
B R AN D
AW A R E N ES S
Y O U W AN T T O R ET AR G ET
C U ST O M ER S T H AT T O O K N O
AC T I O N O N Y O U R W EB SI T E
Y O U W AN T T O
C R E AT E M O R E
O PPO R T U N I T I E S
T O C O N VER T
T H E PR I N T I N G O F
T R AD I T I O N A L M AR K ET I N G
M AT ER I A L S I S
T O O EXPEN SI VE
Y O U W AN T T O K EEP
Y O U R C U ST O M ER S
U P - T O - D AT E
Y O U W AN T T O
T EL L Y O U R
B R AN D ’ S ST O R Y
I N C R E AS E
I N B O U N D
T R AF F I C
T O Y O U R
W EB SI T E
Y O U W AN T T O
R E AC H A N I C H E,
T AR G ET E D
AU D I E N C E
Y O U W AN T T O
PR O M O T E
PR O D U C T S
AN D SER VI C E S
T O T H E R I G H T
C O N SU M ER S
AT T H E R I G H T
T I M E
Y O U W AN T
T O C R E AT E
EXC EPT I O N A L
C U ST O M ER
SER VI C E
Y O U W AN T T O
I M PR O VE B R AN D
L O Y AL T Y
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
O U R 6 - S T E P P R O C E S S
T O B U I L D A N D G R O W
Y O U R C O M M U N I T Y
Step 1: Set goals
Step 2: Create strategy
Step 3: Setup
S T E P 2 : S T E P 3 :S T E P 1 :
Community management
Monthly reporting on the
positive and negative of the
month
Trends
analysis
Respons
e time
calendar
Respons
e
guideline
s
Complai
nts
escalatio
n
procedur
e
Platform setup or optimisation AuditCommunity building
Social channel and advertising format
recommendation
Content types and posting
frequency
Content calendar
Content pillars and
recommendations
Social
media
channels
Cont
ent
type
s
Finalise budget
Posting
frequen
cy
Content creation
DesignCopy Image
sourcing
OrganicPaid
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
S T E P 5 : S T E P 6 :S T E P 4 :
O U R 6 - S T E P P R O C E S S
T O B U I L D A N D G R O W
Y O U R C O M M U N I T Y
Step 4: Activation
Step 5: Reporting
Step 6: Optimisation
Make all campaigns live
Use Hootsuite to track channel activity and
social listening
Post
performance
Reach
Clicks
Cost per click
Community size
Page l ike
Content optimisation
Budget adjustments
Content calendar
optimisation
Channel
optimisation
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
V
TARGETING
OPTIONS
Age
Audience
Themes/ topics
Behaviours
Company connections
Company industry
Company name
Company size
Connections
Day of the week
Degrees
Device
Education
Ethnic affinity
Event
Followers
Gender
Generation
Groups
Income
Interests
Job seniority
Keyword
Language
Location
Operating system
Politics
Relationship status
Remarketing
Skills
Time of day
Work experience
Work / job title
O N L I N E
A D V E R T I S I N G
M E D I A C H A N N E L S
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
T A R G E T I N G
O P T I O N S
Age
Behaviours
Company connections
Company industry
Company name
Company size
Connections
Day of the week
Degrees
Device
Education
Ethnic affinity
Event
Followers
Gender
Generation
Groups
Income
Interests
Job seniority
Keyword
Language
Location
Operating system
Politics
Relationship status
Remarketing
Skills
Time of day
Work experience
Work / job title
© 2 0 1 9 C O N V E R S I O N A D V A N T A G E
A L L R I G H T S R E S E R V E D
C O N V E R S I O N A D V A N T A G E ®
case studies
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
M T N S U P E R S O N I C
C O M M U N I T Y B U I L D I N G
A N D M A N A G E M E N T
Community growth
Content types
•
•
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•
•
Channels
•
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•
Posting frequency
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
B A B Y L O V E
C O M M U N I T Y B U I L D I N G
A N D M A N A G E M E N T
Community growth
Content types
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•
•
•
•
•
•
Channels
•
•
•
•
Posting frequency
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
P E T I N S U R A N C E
A U S T R A L I A
C O M M U N I T Y B U I L D I N G
A N D M A N A G E M E N T
Community growth
Content types
•
•
•
•
•
•
•
Channels
•
•
•
Posting frequency
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
our services
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
S O C I A L M E D I A
M A R K E T I N G P R I C I N G
W h a t w i l l y o u g e t ?
Strategy
Community building
Community management
*All pricing excludes advertising costs
5 DAYS CUSTOM CUSTOM
Setup
Reporting
Activation
R E P O R T I N G R E T A I N E R
Audit Finalise budget
Social channel and advertising
format recommendation
Content types and
posting frequency
Content calendar
Platform
setup or
optimisation
Content Channels
Use Hootsuite to track channel activity and
social listening
Make all
campaigns
live
Content
creation
DOCUMENT CREATION : ONCE-OFF
Monthly reporting on the
positive and negative of the
month
Trends
analysis
Respons
e time
calendar
Respons
e
guideline
s
Complai
nts
escalatio
n
procedur
e
Optimisation
make opportunity happenCAPE TOWN PAARL JOHANNESBURG UNITED KINGDOM AUSTRALIA
C O N VER SI O N A D V A N T AG E. C O M
CONVERSION ADVANTAGE®
© 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D .