social media marketing tactics
DESCRIPTION
A premier technology educational event about innovation and social media solutions.The MPI Sacramento/Sierra Nevada Chapter Meeting connects the users of exhibition and event technology with the brightest minds, hottest ideas, and most valuable tools. It is for event professionals who have experiences to share and a passion for learning the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.TRANSCRIPT
Hands On Tactics For
Social Media Marketing
Tuesday, November 16, 2009
by
Stephen Nold President
Advon Technologies
Prepared ForMPI Sacramento/Sierra Nevada Chapter Meeting
What we will cover
• The value of the five most useful social media tools
• Specific examples and results on how each tool can impact sales and marketing reach
• Understand the appeal of each tool to varying industry segments and user profiles
• The ability to discern between the hype and truth on these solutions
Agenda
• Game Plan• Implementation Tactics• LinkedIn, FaceBook and Twitter Basics• YouTube and Blogs• Resources
Social Media Game Plan
• Establish a Community Manager• Playbook for all Stakeholders
– Community members– Staff– Opinion ‘generals
• Make rules clear and accessible• Conduct research
Designing a Hub
• Central point landing page• Call to Action• Multiple hooks and lures
Designing a Hub
• Develop Social Media connections:– LinkedIn Groups and Events– Facebook Fan Pages – LinkedIn– Twitter Page and Lists– Blogs– YouTube– Webinars– Other??
Designing a Hub
• Promote Landing page• Define Generals
– Marketing and management committees– Exhibitors
• Share with ‘army’ of advocates– Event website– Prospect lists– Registered attendees
• Monitor groups, participate in conversations
Facebook / LinkedIn
– Onsite• Answering questions within groups• Post pictures from the show
– Post-show• Report on measurables
– Number of “connections”– Number of comments/posts on wall
• Final report results of discussions• Post additional pictures from the show
YouTube
– Pre-show• Post abbreviated versions of the show video• Solicit past attendees and exhibitors to post their
videos from previous shows– Onsite
• Visit exhibitors ask for video on their new products• Record/post testimonials• Record highlights from the show – Action Shots
– Pre-Show• Two messages a week starting six months before the
show• Generate followers by promoting Twitter account
through:– Show Website– Email promotions
– Onsite• Send five to ten messages a day during show hours
– Post-show• Send twenty messages• Report on measurables
– Number of followers– Number of @ replies received– Number of visits to promotion Web page
Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps
Immediate Action Steps
• Register Accounts! Careful of who you attach the accounts to and don’t forget Hootsuite
• Buy a Flip Camera• Add Social Media
option for “How You Heard of Show”
• Designate onsite “Social Media” person or team
• Find the bloggers
Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps
Copy of this presentation at www.slideshare.com: Search Stephen Nold
LinkedIn: http://www.linkedin.com/in/stephennold Twitter: @stepnoldFacebook: http://www.facebook.com/stephen.nold
Webinars MTO Tech Educational Webinar series:
www.mtosummit.com/webinar
Blogs Tradeshow Week, Event Tech
www.tradeshowweek.com/blog/stephennold Socialnomics – Social Media Blog Chris Brogan
Resources